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New IP will probably suffer in 2009, says Sega Europe chief photo

To be honest, isn't fresh IP the first casualty in any situation?

As if new and original games didn't already have a hard time getting the marketing and the green lights they deserve, Sega Europe president and COO Mike Hayes has warned that they will likely get even worse in the face of economic disaster.

"... I think that publishers in general will reduce the number of titles that they'll bring to market," explains Hayes. "Whether than means people will focus less on innovation and more on sequelization of course is a big debate.

"What we're actually doing is getting rid of the bottom tier of titles that we were putting in to get an extra bit of market share, of money. We're getting rid of those, and we're going to focus on the biggest titles -- but we do have a lot of new IP coming out. We've invested in things like MadWorld, for example, and we feel our line-up is good enough that we can take that.

"But I think a lot of other publishers, and EA have been quite open on this, will stop a lot of projects and cut back. Ultimately I think the number will go down, which will probably be less good for consumers."

This is something we've more than likely all expected, but it's still sad to see an industry figure confirm it. Even during good times, it can be difficult to get a publisher to take a chance on a new title. Now that any risk taken could spell financial doom, the Okamis and Killer 7s of the world have a bleak outlook.








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Jim Sterling serves as reviews editor for Destructoid.com, head of the Podtoid podcast, and produces a number of news stories, original features, one-of-a-kind videos. With his passionate argumentative style, controversial opinions, harsh delivery, and dedication to brutal honesty Sterling is a name that you can't help but recognize. Likes PS2, iPod Touch, Silent Hill 2, Metal Gear Solid, Dynasty Warriors 3 Meet the rest of the team



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11 comments | showing # 1 to 11
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covah's Avatar - Comment posted on 01/26/2009 10:02
covah
The only words I want to hear from Sega's mouth are things involving Platinum Games or localizing Yakuza 3
atastysammich's Avatar - Comment posted on 01/26/2009 10:11
atastysammich
I should've known there was a catch when they were talking the other week about how they're too cool to do layoffs like at Sega of America.
Half left's Avatar - Comment posted on 01/26/2009 10:14
Half left
Hey, it isn't all bad...

...sigh.
garison's Avatar - Comment posted on 01/26/2009 10:16
garison
Does "less good" make grammatical sense?
JustLikeBuck's Avatar - Comment posted on 01/26/2009 10:21
JustLikeBuck
Yeah, SEGA new IPs had a tough time in 2008 as well.

Thanks for advertising Valkyria Chronicles, dickheads.
Aurvant's Avatar - Comment posted on 01/26/2009 10:35
Aurvant
This is SEGA's way of downplaying Bayonetta in case it doesn't perform the way they want. Then again, SEGA will probably refuse to advertise Bayonetta just like they did with Valkyria Chronicles and in a roundabout way Sonic Team will play the "See, at least our games sell" bullshit to continue to feed gamers more failed Sonic games.

It's like a vicious cycle.
XanderSan's Avatar - Comment posted on 01/26/2009 11:56
XanderSan
For an alternative view of this press release, see the dreamcast title 'Segagaga' for a moment where an asshat basically recounts the same story but in a more insane militaristic tone. That needs translating badly.
parrothead's Avatar - Comment posted on 01/26/2009 12:00
parrothead
So Sonic Goes to Cooking Class is still on? Great.
SephirothX's Avatar - Comment posted on 01/26/2009 12:28
SephirothX
@Aurvantoid
Exactly
Imako's Avatar - Comment posted on 01/26/2009 12:35
Imako
...and that's why I'm liking indie games more and more.
Holyetheline's Avatar - Comment posted on 01/26/2009 13:13
Holyetheline
South Park should have made an episode about Sega raping Sonic instead of Lucas raping Indiana Jones.
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