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The ad you're about to watch has no in-game footage at all. It is directed towards the hardcore Halo crowd that is obsessed with the story line. This is for the people who have read every book, comic and went to the trouble of finding the movie script. 
 
It's really emotional to watch retired Major Pawl Czernek look at the reenactment of his famous battle and describe the events to the interviewer. The fact that there's no traditional sound effect for the Xbox 360 logo at the end really drives this ad home.
 
Was this too serious for you? Hit the jump for more wacky Korean Halo 3 ads where a guy in the Spartan armor plays StarCraft. Also, there's a StarCraft sound effect song towards the end ... ya, really. 
 
[Halo Museum ad via Gamersyde and ArrestedDeveloper's Cblog.] 

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57 comments | showing # 1 to 50

JLanphear's Avatar - Comment posted on 09/12/2007 13:52
JLanphear
I love the new Halo 3 ad. It's incredible how the most subtle and emotional marketing can get to you the most. It's incredible and I applaud Microsoft's marketing team for this one.
AngelsDontBurn's Avatar - Comment posted on 09/12/2007 13:52
AngelsDontBurn
I thought the ad was SO seriously and dramatic it was almost comical. Almost like those horribly cologne / perfume ads. Though it was still cool. Can't really hate on different forms of commercial advertising, especially for video games.
demonelite's Avatar - Comment posted on 09/12/2007 13:54
demonelite
Thats a very cool advert, I hope they have more like it.
Cardoweth's Avatar - Comment posted on 09/12/2007 13:54
Cardoweth
Very interesting. Good to see some original ads making their way around the market.
Sphinx 13's Avatar - Comment posted on 09/12/2007 13:56
Sphinx 13
How can you not like Halo
Stratus's Avatar - Comment posted on 09/12/2007 13:57
Stratus
Shed a man tear.

The total lack of creepy crying babies makes this ad less interesting.
Mxyzptlk's Avatar - Comment posted on 09/12/2007 13:59
Mxyzptlk
When is Ken Burns going to do a documentary?
m3ds's Avatar - Comment posted on 09/12/2007 13:59
m3ds
It actually wasn't as bad as I was expecting. Fairly well done, and hey, at least it's something different.

Also, the Korean ones make me laugh everytime. Although, the first one was the best.
Trevor McGee's Avatar - Comment posted on 09/12/2007 14:03
Trevor McGee
I am not a fan of Halo at all, dislike it for the most part. But I liked the serious ad, it was pretty interesting and it at least focused on something other than Master Chief blowing the shit out of things.
Drop of Flame's Avatar - Comment posted on 09/12/2007 14:05
Drop of Flame
Looks like and ad for the Halo movie.
vexed alex's Avatar - Comment posted on 09/12/2007 14:06
vexed alex
Well, it was different, but is this going to get people to buy the game other than the hardcore? This feels like a failed ad. People who know very little about Halo are going to look at this and say "OK....back to the VMAs!"

It made me more excited to play Halo, though. I didn't pre-order and wont. Hopefully I can get a copy launch day.
Justice's Avatar - Comment posted on 09/12/2007 14:07
Justice
Well they know how to get the Koreans vote now.
blehman's Avatar - Comment posted on 09/12/2007 14:11
blehman
Everytime I watch that ad, it gives me a tingly feeling, like a strange uncle. It makes me want to do the whole midnight release party thing.
Grapefruit Juice's Avatar - Comment posted on 09/12/2007 14:14
Grapefruit Juice
meh.
Corak's Avatar - Comment posted on 09/12/2007 14:23
Corak
Very interesting ad, at least its different than the standard video game commercials.
Necros's Avatar - Comment posted on 09/12/2007 14:29
Necros
The American one was cool, but it's really funny that they have to use Starcraft to get Korea interested in Halo 3.
KyleGamgee's Avatar - Comment posted on 09/12/2007 14:38
KyleGamgee
Oooo...

I liked it.
crila's Avatar - Comment posted on 09/12/2007 14:51
crila
totally awesome. but then again i am way into halo to give a real opinion.
RICHARD BLOCKER's Avatar - Comment posted on 09/12/2007 14:55
RICHARD BLOCKER
Over all, an excellent ad. 2 points though.

1.) no cure for baldness in the 26th century?

2.) Did Luke Smith rip off the already established "BELIEVE" or did Bungie use his famous response to the four man co-op press release?
Toneman's Avatar - Comment posted on 09/12/2007 14:55
Toneman
Booooooooooo! Stop making live action ads and just make the fucking movie already.
mackisawesome's Avatar - Comment posted on 09/12/2007 14:58
mackisawesome
fail...
Ryan 2502's Avatar - Comment posted on 09/12/2007 15:00
Ryan 2502
I enjoyed this, though I think it was perhaps not as effective as it could have been- it seemed a little overdramatic, but I still appreciated the change of tempo. Good call Microsoft.
ConsummateK's Avatar - Comment posted on 09/12/2007 15:06
ConsummateK
Needs more "Mad World".
Scientist tz's Avatar - Comment posted on 09/12/2007 15:09
Scientist tz
The ad could have been a Clown raping a malformed pig fetus while screaming "buy Halo 3!" and I would still be sold.
anomalous underdog's Avatar - Comment posted on 09/12/2007 15:22
anomalous underdog
not knowing anything about halo, that ad made me want to know about the story behind it
Quisling's Avatar - Comment posted on 09/12/2007 15:28
Quisling
I have to agree with Trevor McGee. Not really a die-hard Halo fan, though I've played through the games, and even enjoyed playing the firsts multiplayer for a while. I did really enjoy this ad. It was kind of an eerie, Band of Brothers type emotional response, which is exactly what they went for.

Success. /applaud Bungie Ad crew.
Milofo's Avatar - Comment posted on 09/12/2007 15:42
Milofo
First Ad: Nice touch, I like the direction they went.
Korean Ad: Its funny but why do they alter their voices?
Rainbowblack's Avatar - Comment posted on 09/12/2007 15:55
Rainbowblack
Having played thew first Two Halo games. I enjoyed them. not a hardcore fan. just a happy customer. I just can get emotinally involved like others have

That doesn't mean I couldn't appreciate the Ad though. good stuff right there

goes right alone with the policy of NEVER SHOWING ANY GAME FOOTAGE WHATSOEVER!

thats one thing i abhor about commercials nowadays. nothing againt this particular commercials though lol
ArrestedDeveloper's Avatar - Comment posted on 09/12/2007 15:58
ArrestedDeveloper
yes, I'm effing famous.
Jim Sterling's Avatar - Comment posted on 09/12/2007 16:00
Jim Sterling
I'm no Halo fan, but that was a good advert. Like the Gears of War one before it, Microsoft knows how to pull out some classy advertising for games it wants to get behind.
OutrageousToob's Avatar - Comment posted on 09/12/2007 16:25
OutrageousToob
Oooo! What an awesome add.
Spykron's Avatar - Comment posted on 09/12/2007 16:31
Spykron
i like the ad. i dont like the whole "believe" thing though. i live in massachusetts and when the red sox won the world series that was all everyone said. so now halo=red sox.
BFeld13's Avatar - Comment posted on 09/12/2007 16:40
BFeld13
When that guys lip started quivering, I almost bawled.
nerpin's Avatar - Comment posted on 09/12/2007 17:46
nerpin
Well made ad, but unless something has radically changed I'm still going to be bored to tears by Halo's gameplay.
boxhound's Avatar - Comment posted on 09/12/2007 17:54
boxhound
I really need to sit down and read the books all over again.

OH, and they're not making a movie... why?
Namelessted's Avatar - Comment posted on 09/12/2007 18:37
Namelessted
I absolutely fucking love this ad. It is really amazing to me. I assume that this ad is going to air on TV all over the place. Because it damn well should. It is one of those ads that give you major goosebumps. The way the whole thing is edited works perfectly. I would have to say this is the best video game ad that I can think of.

It doesn't focus on the gameplay or pretty graphics to sell it. In just 1 minute it manages to bring you into this character's world and allow you to feel the same feeling that he felt. THAT is where the beauty is in art in general. It isn't about all the fancy stuff, but to share an experience.
Jark212's Avatar - Comment posted on 09/12/2007 18:43
Jark212
the first ad was awosome!! but the second one pissed me off...
Arugala9's Avatar - Comment posted on 09/12/2007 19:15
Arugala9
Good ad.
Sharpless's Avatar - Comment posted on 09/12/2007 19:19
Sharpless
And that, ladies and kids, is why teh Haloes kick motherfucking ass. Regardless of what anyone may say or think, Halo has an utterly phenomenal amount of depth for an FPS. It's this kind of attention to quality and detail that makes the mythos so appealing to me. It's stuff like this that rekindles my Halo fanboyishness. Keep it up, Bungie.
BADInc's Avatar - Comment posted on 09/12/2007 19:40
BADInc
videogame commercials have really stepped it up these past couple of years
DGX Goggles's Avatar - Comment posted on 09/12/2007 20:11
DGX Goggles
Well that game just sold out in Korea.
Upgrayedd's Avatar - Comment posted on 09/12/2007 20:55
Upgrayedd
Nice, non "Madden-tastic" ad.


Also, WTF Korea? Yeah, you like Starcraft, but seriously.
Deus's Avatar - Comment posted on 09/12/2007 21:07
Deus
So... That happened really far in the future of the Halo Universe.... meaning the humans have to win. There, half the story given away. Most Flood zombies don't live past 70 and they don't often tell old war stories. Or maybe they do, what the hell do I know about Flood social habits.

Maybe everyone else already knew this, and I'm just catching up. I don't know how they could say he was just a really, really old marine or something. Looks like we won. Rejoice.
Boolean's Avatar - Comment posted on 09/12/2007 21:17
Boolean
Yet more proof that a Halo movie in the right hands would rock.
pizzaface's Avatar - Comment posted on 09/12/2007 21:18
pizzaface
500 years into the future and they're friggin using miniature plastic soldiers to reenact epic battles? ghey!
Boolean's Avatar - Comment posted on 09/12/2007 21:20
Boolean
^^

No no, they are holograms that shoot onto your retina to create the image of what LOOKS like miniature plastic soldiers.

Yes...that's it.
Boolean's Avatar - Comment posted on 09/12/2007 21:29
Boolean
BTW, that Korean promo was the most confusing shit I've ever seen. It even has parts of Time Crysis in there! Why does MC sound like Mickey Mouse? Why is he playing Starcraft? OH GOD THERE'S TOO MANY QUESTIONS!
tehdopefish's Avatar - Comment posted on 09/12/2007 22:39
tehdopefish
was that one song in the korean one from Kill Bill? it sounded familiar.
BigPopaGamer's Avatar - Comment posted on 09/12/2007 23:13
BigPopaGamer
I loved it. Man, that's a whole new take on the advertising.
kittridge's Avatar - Comment posted on 09/12/2007 23:52Image Hosted by ImageShack.us</a><br/>
kittridge
well... at least I know now that I would rather kill myself than visit Korea. Thx for the heads up!

Halo 3 > Ancient civilizations
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