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If I weren't already planning on getting the new game, this ad would have pushed me over the edge. The new Grand Theft Auto IV ad for the UK shows Niko walking throughout Liberty City with various activities taking place behind him. He goes through a bowling alley, park, prison, and the streets as we see people living out their lives and chaos in the streets.

Everything about this ad is truly the Cougar’s Taint. The style, the music, and all the new stuff we see. We also see that Niko actually smashes car windows out and hot-wires the cars, adding to the realism of the game. No more opening an unlocked car door and driving away like magic.

[Thanks to Hydro and dronkmunk -- Cougar's taint trademarked by Nick Chester]


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55 comments | showing # 1 to 50

nukka jdav's Avatar
nukka jdav at 04/16/2008 18:35
Dweet, I dig the LCD Soundsystem.
lethaljim's Avatar
lethaljim at 04/16/2008 18:37
lcd soundsystem + explosions ftw
also, is there any news on the soundtrack yet?
Crackhippo's Avatar
Crackhippo at 04/16/2008 18:41
This soundtrack is gonna be amazing
AngelsDontBurn's Avatar
AngelsDontBurn at 04/16/2008 18:46
Fap fap fap fap fap fap fap fap fap!
PSIq0ut's Avatar
PSIq0ut at 04/16/2008 18:47
http://www.youtube.com/watch?v=V-Po8uJeoUw
Schmo0zle's Avatar
Schmo0zle at 04/16/2008 18:47
I was already sold on the game. I've been playing through GTA:SA on my PC just waiting for it to come out.

...The lame part is that my TV is busted, and I don't think I'll be able to get one before it comes out. I'll have to like, borrow my sisters' for a while or something, lol.

Anyways, it looks great. I really didn't expect so much...Activity...going on. People bowling, dancing...Just living their lives.

I can't wait to play it, and I can't wait to see what that prison is all about...I wonder what that'll be like...:P
Sharpless's Avatar
Sharpless at 04/16/2008 18:48
That was sweet.
Veck's Avatar
Veck at 04/16/2008 19:00
Coolest trailer so far. UK wins.
Jaren Face's Avatar
Jaren Face at 04/16/2008 19:09
...
I want this game so.
so.
so.
Badly.

That trailer was nicely well done. I cannot wait.
DeusPayne's Avatar
DeusPayne at 04/16/2008 19:11
Is it just me, or is the song in the background Fashion Freak by Naked Ape? If it is, it just kicked this trailer up from an 11/10, to a 13/10. Yup, that's right, 13!
loki d20's Avatar
loki d20 at 04/16/2008 19:23
Do they really need all this advertising? I mean, I'm not complaining that the game is looking better and better as it approaches, but is the percentage of game owners really so low in percentage chances of getting this game that they need more and more?
parrothead's Avatar
parrothead at 04/16/2008 19:38
I read today that this game if going to have alcohol in it and there are going to be mission where you have to try and drive drunk......I can't wait!
poonster's Avatar
poonster at 04/16/2008 19:39
i can't wait to play this on my new 50 inch plasma,i only hope the PS3 version will be 1080p if not i'll get the XBOX 360 version,they seem to always have the 1080p option.
i really want it for the PS3 tho because it's been sitting there not getting any use and since i picked up the Dualshock3 i want to retire the 360.
Rockefellow's Avatar
Rockefellow at 04/16/2008 19:47
@poonster

If I'm not mistaken, whenever a multi-platform game has come out and was 1080p on the 360 but not the PS3, Microsoft has lied about the aspect. Devil May Cry 4 is exemplified well. They really "bump" the image quality up, and usually actually lose quality in doing so.

Not to say some PS3 games haven't done this, COD4 coming to mind.
cbebop007's Avatar
cbebop007 at 04/16/2008 19:48
Awesome. That car he stole resembled an Aston Martin...my favorite.
vexed alex's Avatar
vexed alex at 04/16/2008 20:04
I'm so stoked for this.
Dogen's Avatar
Dogen at 04/16/2008 20:10
Mmmm...that's some good swagger he's got going on there.
Cacophony's Avatar
Cacophony at 04/16/2008 20:21
Sweet. I hope my next gen console owning friends buy this one...
Xbudz's Avatar
Xbudz at 04/16/2008 20:26
this shit is going to sell GANGBUSTERS!
The Young Scot's Avatar
The Young Scot at 04/16/2008 20:32
Oh God, I want this so bad. HURRY UP TIME!!
tazarthayoot's Avatar
tazarthayoot at 04/16/2008 20:38
Awesome cougars?
Husky Hog's Avatar
Husky Hog at 04/16/2008 20:45
HELLO LCD SOUNDSYSTEM YOU ARE SO AWESUM I LUV U WITH MOUTH

KTHNXBAI
Crackpot360's Avatar
Crackpot360 at 04/16/2008 21:15
Best GTA trailer Ever!

The wait is getting worst by the minute..... Must play NOW.
Jerkbutt47's Avatar
Jerkbutt47 at 04/16/2008 21:21
gots to love the lcd soundsystem. The song title is "Get Innocuous!" I have "Sound of Silver always running on my ipod and when I saw this I recognized the song and thought it fit perfectly.
Samit Sarkar's Avatar
Samit Sarkar at 04/16/2008 21:21
That was really cool!
TrailerParkJesus's Avatar
TrailerParkJesus at 04/16/2008 21:26
That was pure sweetness
MechaMonkey's Avatar
MechaMonkey at 04/16/2008 21:41
Is a cougar's taint a positive thing?
SteamyV's Avatar
SteamyV at 04/16/2008 21:52
@MechaMonkey:

When has a cougar's taint ever been a bad thing?
dronkmunk's Avatar
dronkmunk at 04/16/2008 22:03
dude...


*dies*
AgentMOO's Avatar
AgentMOO at 04/16/2008 22:45
That is so money
Fleet3000's Avatar
Fleet3000 at 04/16/2008 22:50
god dammit want it now!!
Detry's Avatar
Detry at 04/16/2008 23:02
Not much longer bitches.
Cheeburga's Avatar
Cheeburga at 04/16/2008 23:11
The time is almost near.
XivSpew's Avatar
XivSpew at 04/16/2008 23:45
Once in a while, there are times when I watch something on the internet that makes me instinctively mount the monitor until there are no more holes to fill. This is one of those times.
mistic's Avatar
mistic at 04/17/2008 00:55
that is a great trailer! so stylish!
luvmysegadc's Avatar
luvmysegadc at 04/17/2008 01:03
that kicked ass!
poonster's Avatar
poonster at 04/17/2008 01:08
@Rockefellow ya i heard that Microsoft was up to shenanigans with the resolution of some of there games,i rented the 360 version of Dark Sector over the PS3 version because it said it was 1080p,the PS3 was only 720p,i'm not sure if it was 1080i also.
how do you know if a game is actually the resolution it says it is? when i check my tv when playing asupposed 1080p game my tv says it's 1080p.
i'm playing GranTurismo5 Prologue right now,it's 1080p and it looks absolutely stunning.
i think in time all PS3 games will do 1080p,they should be since the PS3 can handle it with no problem.
good guy's Avatar
good guy at 04/17/2008 01:12
360 cannot reach 1080p resilution
good guy's Avatar
good guy at 04/17/2008 01:14
ps3 does it with ease
Elandarex's Avatar
Elandarex at 04/17/2008 02:09
I can't wait to get some real concrete evidence on differences between the two versions, as I am truly torn on which one to get. On the one hand, I would really like to get it for my PS3 as it looks awfully lonely, but then the 360 version seems to be winning out so far in terms of content.

Oh well, I just hope that sales for GTAIV absolutely savages Halo 3's record.
Pedro Blandino's Avatar
Pedro Blandino at 04/17/2008 06:10
Elandarex
xbox360 version will get more Download content than the ps3 version.
spas's Avatar
spas at 04/17/2008 07:00
LCD Soundsys! w00t!

That guys voice at the end was crap I hope that does not get used on all the UK advertisements.
cchance's Avatar
cchance at 04/17/2008 08:03
ok... to clear things up....

the 360 has 1080p in all games technically... why? Because the 360 has the HANA chip designed for the 360... basically the game can render at just about any resolution, but the HANA chip automatically upscales it to the chosen resolution. some reviews over at AVSForum have said the dedicated hardware scaler for the 360 is probably one of the best out to date ...

the ps3 doesnt have a hardware scaler, they have to actually make a game run at the chosen resolution, thats why diff why diff resolutions can have different impacts on the ps3... the 360 can render every game to say... 720p and then let the hana control the scaling to the necessary output.

and btw... GTAIV for 360 hands down, why? 2 exclusive episodes!!!! the third is multiplatform
Holyetheline's Avatar
Holyetheline at 04/17/2008 08:43
I'm happy that the UK is getting this game at least.
loki d20's Avatar
loki d20 at 04/17/2008 08:47
the 360 has 1080p in all games technically...

Upscale doesn't not = 1080p. 360 still needs to have the software designed for 1080p viewing to actually be 1080p. That's like saying the PS3 DVD upscaler makes 480i into 720p. It doesn't.



As far as which console, I went PS3 because I prefer the console and I doubt I will finish all of the at release missions since there are a tons of games I want to play and I don't have the 20+ hours a week to get to them all in entirety.
king3vbo's Avatar
king3vbo at 04/17/2008 10:57
That it is Hamza, that it is.
diversionmary's Avatar
diversionmary at 04/17/2008 11:27
Aren't cougar taints stained and wrinkly? Or are they so in to catching sweet cubs that they bleach and kegel to tone?
Thwacht's Avatar
Thwacht at 04/17/2008 11:38
I'll admit, I clicked on the headline not because I was really so interested in another sploogy blog piece detailing fanboy joy over some minutia revealed the latest GTA advertising, but because I was curious about the use of "cougar's taint." That term just didn't make sense to me.

It still doesn't. No matter what interpretation of "cougar" or "taint" I plug in, I still don't get it.

I mean, aside from tricking me into clicking on another freelance advertisement for GTA, what's the point of that term? Sure, stupid phrases and malapropisms catch on to become memes all the time, but usually not by being stupid or inaccurate on purpose. It's interesting to know the term has been mock "trademarked" by its creator, but it is my expectation that this will prove to have been a largely unnecessary precaution.

Your on the wrong clous, fella.
jc275's Avatar
jc275 at 04/17/2008 12:27
Does anyone know of this trailer baing available for download anywhere? I'd like to play it in slo-mo to check it out in great detail
jc275's Avatar
jc275 at 04/17/2008 12:29
Does anyone know of this trailer baing available for download anywhere? I'd like to play it in slo-mo to check it out in great detail
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