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New EA store sells EA Sports Active, and nothing else photo

Apparently EA Sports Active is so important that it deserves its own store. Throughout the run-up to Christmas, Electronic Arts will be operating two stores in San Fransisco and Boston, and EA Sports Active is the only game they will sell. Not that EA's desperate to sell it or anything.

The stores will only be open until December 14, so you best hurry if you want to visit one of the stupidest shops in America. Bring the kids, bring the folks, it'll be the experience of a lifetime! Seriously though ... is this really a thing that needed to happen?








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19 comments | showing # 1 to 19
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Tubatic's Avatar - Comment posted on 11/18/2009 08:05
Tubatic
Yeah, that's pretty ridiculous.

But, its also a hell of a way to reach actual buyers! People love the word Active, and will probably be intruiged enough to saunter in. Smart move pulling out before the Christmas rush: you can't actually sell anyone on an idea if they're going all God of War on each other.

Its crazy though! how much does it cost to run a place for a month selling one thing. I guess it works fro seasonal costume shops...
Jon B's Avatar - Comment posted on 11/18/2009 08:13
Jon B
...eh? This IS a joke, right?

...my christmas shopping starts on the 15th.
Oh dear, wherever will I go to buy shit games without this shop?
Mecha Six VII's Avatar - Comment posted on 11/18/2009 08:16
Mecha Six VII
I'm guessing EA thinks this will become massively popular, instead of what it is, a boring rehashed idea
Chronic Logic's Avatar - Comment posted on 11/18/2009 08:17
Chronic Logic
Wha?!! Is EA not content with opening up EA retail stores? Now they're going to open up EA Sports retail stores? They're just video game for crying out loud! How much inventory space can they possibly take up?!!
Jon B's Avatar - Comment posted on 11/18/2009 08:24
Jon B
@Chronic
It's not the games that use up the space. It's the people going in the shop that take up all the room.

That's implying they are fat because they need fitness gear. Haha I'm so funneh.
lewness's Avatar - Comment posted on 11/18/2009 08:31
lewness
Is the era of the DLC over?

Also, wat.
Sexualchocolate's Avatar - Comment posted on 11/18/2009 08:38
Sexualchocolate
Um, surely anyone who wants EA sports WiiFit will just order it cheaper online?

I'm pretty sure despite the fact that every man, his dog, his aged mother and her budgie have a Wii, that not all that many people are going to walk past and go "oooh, that's what i need! Yet another fitness game for my dustbox, I mean Wii"

Silly.
ouched's Avatar - Comment posted on 11/18/2009 08:45
ouched
Its like John Ricatello was possessed by the spirit of roman emperor Caligula when he signed off on this nonsense.

Can we get a store built to single game that deserves it, instead?
Tha_Meat's Avatar - Comment posted on 11/18/2009 08:51
Tha_Meat
Where in Boston is it. Maybe I'll go check it out.
TheToiletDuck's Avatar - Comment posted on 11/18/2009 08:59
TheToiletDuck
Seems to work for Nintendo in NYC so this seems like a natural progression for the big publishers.
Xzyliac's Avatar - Comment posted on 11/18/2009 09:02
Xzyliac
Good to know EA is using it's money wisely while it's raping and pillaging my favorite small development houses.

I kid EA. You had some small part in publishing Rock Band. I love you.
Mulk Calathar's Avatar - Comment posted on 11/18/2009 09:04
Mulk Calathar
Maybe the money to crap out a fake store for a dumb product over the holidays could have been used to retain some key members of Visceral, not gut Pandemic studios, or not shut down a bunch of upcoming game projects including Mirror's Edge 2 and possibly a new Road Rash.

But what do I know. I'm not in the game publishing business. I don't know when to mail out boxes of charred rubber taxidemy vaginas with little hands coming out of them, and when not to, and send an audio Rick roll instead.
whateverthismeanstoyou's Avatar - Comment posted on 11/18/2009 09:08
whateverthismeanstoyou
I suppose this does make a sense. EA branching out into the sport good store. Other than that I don't care about such stuff. I don't find this as a surprising move for a company who wants to seek other income venues.
hpv's Avatar - Comment posted on 11/18/2009 09:10
hpv
Why is there a motor scooter in there? Confirmation of Road Rash's return as a casual exercise game for Wii?
q-pa's Avatar - Comment posted on 11/18/2009 09:14
q-pa
"The stores will only be open until December 14, so you best hurry if you want to visit one of the stupidest shops in America."

Wal-Mart is stupider.
Also, why December 14th? That's a full 10 days before Christmas Eve!
Mulk Calathar's Avatar - Comment posted on 11/18/2009 10:31
Mulk Calathar
How the hell is Walmart stupider than a temporary store that only sells one thing, that virtually nobody wants enough to possibly justify a whole store, and is available in any store that sells game software?
NuDimon's Avatar - Comment posted on 11/18/2009 10:54
NuDimon
Wacky PR stunts for da win!~
:p
Kaden101's Avatar - Comment posted on 11/18/2009 13:55
Kaden101
Chronic Logic,

You're not allowed to make statement like "it's only a videogame anymore".

See

http://www.destructoid.com/lessons-on-taking-games-just-seriously-enough-153858.phtml
manasteel88's Avatar - Comment posted on 11/18/2009 14:56
manasteel88
interestingly enough gamestop.com is running a $10-15 off sale on EA Active stuff. Coincidence?
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