Apparently EA Sports Active is so important that it deserves its own store. Throughout the run-up to Christmas, Electronic Arts will be operating two stores in San Fransisco and Boston, and EA Sports Active is the only game they will sell. Not that EA's desperate to sell it or anything.
The stores will only be open until December 14, so you best hurry if you want to visit one of the stupidest shops in America. Bring the kids, bring the folks, it'll be the experience of a lifetime! Seriously though ... is this really a thing that needed to happen?