hot  /  reviews  /  videos  /  cblogs  /  qposts

Microsoft actually wants to sell Kinect data (Update)

8:00 AM on 10.07.2013 // Brett Makedonski

That sounds more like it

[Update: Microsoft has reached out to the press to deny this report, stating that the original source misinterpreted Mehdi's presentation. According to Microsoft, Mehdi's quote about "bridging worlds and offering that to advertisers" was with regard to platforms such as SmartGlass. It also reiterated that they "have a long-standing commitment to your privacy and will not target ads to you based on any data Kinect collects unless you choose to allow us to do so."]

Remember that time that a Microsoft marketing executive told everyone that the company has no intention of using any data collected from Kinect for anything related to advertising? You shouldn't have to rack your brain; it happened only a few days ago. Well, go ahead and disregard that, because Microsoft's VP of marketing and strategy got up in front of a room full of people, and stated that the company hopes to do that in the future.

As reported by Advertising Age, Yusuf Mehdi held a talk on Saturday morning at the Association of National Advertisers' annual convention that was titled "Winning the Game: Xbox Marketing." In his presentation, he touched on ways in which Xbox One could revolutionize advertising, such as increased production values attributed to imaging technology, taking advantage of the gamification movement, and most importantly, the possibility of making data available for market research.

"We are trying to bridge some of the world between online and offline," Mehdi said. "We have a pretty unique position at Microsoft because of what we do with digital, as well as more and more with television because of Xbox. It's early days, but we're starting to put that together in more of a unifying way, and hopefully at some point we can start to offer that to advertisers broadly," he continued.

There's no real surprise here; we all saw this coming the whole way. It's unfortunate, but it's highly likely. But, the fact that two high-ranking marketing executives directly contradicted each other within a matter of days is just embarrassing. We're at the point where maybe no one in Microsoft's camp should open their mouth unless it's to parrot an official company message.

Xbox One's Data Treasure Trove Could Reshape Marketing [Advertising Age]

Brett Makedonski, Associate Editor
 Follow Blog + disclosure Donski3 Tips
Brett will sell you things in a dark alley -- mostly counterfeit watches and kidneys. Not counterfeit kidneys, though; even I have my lines, man. Guaranteed: All my kidneys are completely legit. ... more   |   staff directory

 Setup email comments

Unsavory comments? Please report harassment, spam, and hate speech to our community fisters, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding * to your whitelists.

Status updates from C-bloggers

Oh, look at that, the rough draft I choose not to delete of this paper I need to do! I can keep adding to that instead of starting over and getting frustrated and quitting. What a novel concept!
Jiraya avatarJiraya
Boys & Girls Whatcha doing ? Have you watched Shimoneta ? GO SEE IT [img][/img]
OverlordZetta avatarOverlordZetta
And speaking of Yo-Kai Watch, it sounds like the demo's out!
El Dango avatarEl Dango
Hello, Thomas. I see you're looking at our fine selection of quickposts. Do they please you?
OrochiLeona avatarOrochiLeona
Overwatch Beta livestreaming Thursday. All aboard the AWESOME train. CHOO! CHOO!
PSISomething avatarPSISomething
EXTREMELY SPOOPY TRAILER [youtube][/youtube]
OverlordZetta avatarOverlordZetta
I'm coming to realize my time off from blogging has made the progress I made at being succinct fade away into nothingness, as the world will see in about an hour. I also made Valkyrie Drive's boobs even more boring at Japanator last night! Somehow.
Apparently, Kero Blaster got an update... Neat.
Barry Kelly avatarBarry Kelly
[url=""]Deus Ex: Revision is now a thing that's on Steam for free [img][/img][/url]
Mike Martin avatarMike Martin
Wasteland 2 DC is out!
Torchman avatarTorchman
Just a reminder: If you game doesn't have a dancing murderer, or a dancing little girl, your not a GOTY contender.
Rudorlf avatarRudorlf
Season 2 of Fargo is out, and of course Fargo isn't Fargo without dumbass criminals, tragedy and black comedy mixed into one package. BTW, the Organic Mechanic is in this season.
PSISomething avatarPSISomething
Nintendo of America released a YouTube video promo for Fatal Frame 5. They used the 'word' "spoopy."
Pixie The Fairy avatarPixie The Fairy
Had the brilliant idea of watching the original Alien last night before bed. Totally didn't have crazy dreams afterward. Also, Bilbo Baggins was a total jerk in that movie. [img][/img]
gajknight avatargajknight
Sure Niero's all powerful, but does he have lips? Woah...
ShadeOfLight avatarShadeOfLight
Finished playing the fan localization for Ace Investigations 2. These guys did a fantastic job, despite this game having the single most convoluted plot in the entire series. Here's hoping that somehow, someday, Great Ace Attorney will get this treatment.
Jiraya avatarJiraya
Okay internet you done it... Playboy will not get nude girls anymore , too much competition. [img][/img]
Torchman avatarTorchman
A little late, but got the Platinum trophy for Dancing All Night. Was proud of myself, until I saw the medals in the collection menu. Coming for you next... after I master the Adachi dlc tonight.
Gamemaniac3434 avatarGamemaniac3434
Huh. Already two blogs posted today that are actually advertisements. Lovely.
more quickposts



Invert site colors

  Dark Theme
  Light Theme

Destructoid means family.
Living the dream, since 2006

Pssst. konami code + enter

modernmethod logo

Back to Top

We follow moms on   Facebook  and   Twitter
  Light Theme      Dark Theme
Pssst. Konami Code + Enter!
You may remix stuff our site under creative commons w/@
- Destructoid means family. Living the dream, since 2006 -