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NBA Live being used by NBA teams, results may vary photo

Some NBA teams are using NBA Live 09 as a testing device to explore the potential impact of trades and other front office roster decisions. In an interview with the Los Angeles Times, Rockets GM Daryl Morey said that he uses it to gauge team effectiveness when certain players have the ball. He elaborated with an example:

... you can tell how often, if [Kevin] Love throws an outlet pass, how often his team scores on the possession. You can tell how often [O.J.] Mayo goes right versus left, how effective the team is with Mayo pulling up and shooting versus when he pulls up and passes instead.

The article goes on to state that up to 15 teams are currently using Electronic Arts’ latest basketball product to their own advantage. What makes NBA Live 09 better than the competition, NBA 2K9, is a feature called Dynamic DNA. Essentially, the DNA system is a statistical aggregator that feeds new information such as shot and scoring tendencies directly into the game. The reason why GMs would want to use it is that it is constantly updated and directly affects gameplay.

The one thing Dynamic DNA can’t do is stop Ron Artest from beating up people who care enough to show up for a basketball game. It also can’t stop Shaquille O’Neal from rapping, or the Pacers from being terrible.

[Via Kotaku]








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21 comments | showing # 1 to 21
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EternalDeathSlayer's Avatar - Comment posted on 11/30/2008 13:50
EternalDeathSlayer
I saw this earlier, it's kind of retarded. I can't really understand what they see in these games, especially considering everyone knows that the 2K series of bball games is the more realistic of the bunch.

I guess this explains why the Rockets can never win a playoff series anymore.
F Whipple's Avatar - Comment posted on 11/30/2008 14:07
F Whipple
But can it see why kids love the taste of Cinnamon Toast Crunch?
Samit Sarkar's Avatar - Comment posted on 11/30/2008 14:33
Samit Sarkar
@EDS: It's not about the quality of the game itself gameplay-wise; it's about the quality and depth of the statistical data employed by the game. Dynamic DNA runs on data from Synergy Sports Technology, a company that already provides stats to real-life sports teams -- I imagine that the implementation in NBA Live 09 is just easier to deal with for teams' GMs.
lic05's Avatar - Comment posted on 11/30/2008 15:10
lic05
they'll regret using it when they start shooting people [/Jack Thompson]
Aaron Mxy Yost's Avatar - Comment posted on 11/30/2008 15:13
Aaron Mxy Yost
Can it stop Mark Cuban from being an obnoxious douchebag? Because that would truly be a miraculous achievement.
ExpertPenguin's Avatar - Comment posted on 11/30/2008 15:34
ExpertPenguin
Doesn't NBA 2K9 have essentially the same feature, dubbed "Living Rosters"?
luvmysegadc's Avatar - Comment posted on 11/30/2008 16:05
luvmysegadc
Mxyzptlk:

Just like Brian is Stewie's douchebag?

...And whatever you do, don't rape Rupert!!!

Stewie Kills New Brian
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luvmysegadc's Avatar - Comment posted on 11/30/2008 16:07
luvmysegadc
...at least the first link works.
EternalDeathSlayer's Avatar - Comment posted on 11/30/2008 17:27
EternalDeathSlayer
Thanks for the tip, Samit.

I have seen the light.

Go LAKERS!
norm9's Avatar - Comment posted on 11/30/2008 18:59
norm9
It's a pretty awesome idea if it was to work a hundred percent of the time. Unfortunately, what the stats cannot tell you is the instances that led to the player shooting that particular shot at that particular spot- only the end result.

For instance- was an extra pass necessary, did the player shoot because of a roving defender, a botched dribble, shit like that, was it a off balance shot- all these things that can't be put into a stat machine.

The best thing about this is probably the ability to use this for your fantasy team picks.
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diyet's Avatar - Comment posted on 08/16/2009 13:22
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The article goes on to state that up to 15 teams are currently using Electronic Arts’ latest basketball product to their own advantage.diyet
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