hot  /  reviews  /  videos  /  cblogs  /  qposts

NBA Live 365 is included with NBA Live 09, but only if you buy the game new

7:26 PM on 10.03.2008 // Samit Sarkar

EA has been hyping up NBA Live 09 because of a potentially game-changing new feature, known as NBA Live 365. The data for the feature, licensed by EA from Synergy Sports Technology, is the same stuff that real NBA teams use to analyze their play and prepare for games. It provides the backbone for Dynamic DNA and NBA Live Rewind, two core gameplay features that are new to the NBA Live series this year (on PS3 and 360).

It probably cost EA a pretty penny to obtain this tech from Synergy, but they’re nonetheless including it in the sixty-dollar retail cost of NBA Live 09. There’s a catch, though: you only get it for free if you buy a brand-new, shrink-wrapped copy of the game. Retail copies will come with a single-use code redeemable on Xbox Live or the PlayStation Network to download the NBA Live 365 add-on.

I’m a bit relieved to hear this, because I went into the PlayStation Store yesterday and was bemused to find NBA Live 365 available in the Store for $9.99, even though the game doesn’t come out until next Tuesday, October 7th. My main problem with this is that people who buy the game next week might unknowingly re-purchase the NBA Live 365 functionality if they just see it on XBL or the PSN.

Of course, there’s a more nefarious side to these proceedings -- follow me to the jump for an explanation.

[Editor’s note: This post originally said that NBA Live 365 would cost $19.99 on the PlayStation Store and Xbox Live Marketplace. EA has since let us know that the price is actually $9.99, not $19.99. The article has been updated to reflect this. --Samit]

This is part of a recent rash of measures from companies like EA and Epic Games to try and cull some revenue from the used games market, from which they (until now) make no money. EA has put up the for-pay NBA Live 365 add-on for people who don’t buy the game new, so if you pick up NBA Live 09 used from GameStop in January for $40, you’ll still have to pay the extra $9.99 if you want to unlock the full potential (and the principal feature) of the game.

Similarly, Epic Games is including a one-time-use code for five Gears of War multiplayer maps in the Gears of War 2 case, but again, if you don’t buy the game new, you’ll miss out on those levels. The 20 extra songs that come “free” with a purchased copy of Rock Band 2 also count as taking something away from would-be used game buyers. And according to Shacknews, the recently-announced AC/DC Live: Rock Band Track Pack will come with its own redeemable code to allow you to export the 18 songs to your hard drive for use in Rock Band and/or Rock Band 2.

Frankly, I don’t have a problem with this; here’s the explanation from Marcus Stephenson, EA Canada’s Content & Community Manager:

This information and data is very valuable and it wasn't free for us.

T-Mobile is paying for it this year for all users who buy the game new.

This is a very expensive tool to use, and if you don't buy it new, then you'll have to pay for this. It isn't greed at all my man.

Makes sense, right? As far as I’m concerned, this is a perfectly fair incentive on EA’s part to try and steer people towards buying their games new. But, since this is the Internet, and forumites are wont to make a mountain out of a molehill, this has caused quite an uproar on the forums at Operation Sports, where Stephenson posted his view. What say you, Dtoiders?

Samit Sarkar,
 Follow Blog + disclosure

This blog submitted to our editor via our Community Blogs, and then it made it to the home page! You can follow community members and vote up their blogs - support each other so we can promote a more diverse and deep content mix on our home page.

 Setup email comments

Unsavory comments? Please report harassment, spam, and hate speech to our community fisters, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding * to your whitelists.

Status updates from C-bloggers

DeNA boss says that the Nintendo mobile games are coming soon. Hurry up and reveal the damn thing so I can know if I should be excited, interested, or disappointed?
Pixie The Fairy avatarPixie The Fairy
There's a tumor going around the Episode II of Zeldas is getting a remaster. Meanwhile, Link's Awakening 3D would have been appreciated much more. [img][/img]
CoilWhine avatarCoilWhine
I was playing MGSV, doing a Mine Clearing Side Op and saw a bear. I pelted it with tranq bullets, few seconds later it ran into a mine and blew up, alerting the enemies in the process. Holy shit I love this game.
OverlordZetta avatarOverlordZetta
Nintendo giveth, and Nintendo taketh away. Now coming next Thursday!
gajknight avatargajknight
The wait for Dragon Quest Heroes is killing me. AR challenges in Arkham Knight do not fill the void! Not even Cat-woman's nice butt can fill the void. These 3 days will be a trial. :(
BaronVonSnakPak avatarBaronVonSnakPak
A client tipped me $50 today at a job site, which lead to me only spending $10 + tax for Dragon Quest Heroes. Slime time baby.
ChrisHannard avatarChrisHannard
Glory to The Many. The Many sings to us.
RadicalYoseph avatarRadicalYoseph
Daily VGM #22 (Witcher 2) - Pam Pa Ram (The Witcher 3) [youtube][/youtube] Instant classic 10/10. It's a travesty it wasn't included in the soundtrack. Maybe CDPR is preparing for a special second disc release? I sure hope
Oh, look at that, the rough draft I choose not to delete of this paper I need to do! I can keep adding to that instead of starting over and getting frustrated and quitting. What a novel concept!
Jiraya avatarJiraya
Boys & Girls Whatcha doing ? Have you watched Shimoneta ? GO SEE IT [img][/img]
OverlordZetta avatarOverlordZetta
And speaking of Yo-Kai Watch, it sounds like the demo's out!
El Dango avatarEl Dango
Hello, Thomas. I see you're looking at our fine selection of quickposts. Do they please you?
OrochiLeona avatarOrochiLeona
Overwatch Beta livestreaming Thursday. All aboard the AWESOME train. CHOO! CHOO!
PSISomething avatarPSISomething
EXTREMELY SPOOPY TRAILER [youtube][/youtube]
OverlordZetta avatarOverlordZetta
I'm coming to realize my time off from blogging has made the progress I made at being succinct fade away into nothingness, as the world will see in about an hour. I also made Valkyrie Drive's boobs even more boring at Japanator last night! Somehow.
Apparently, Kero Blaster got an update... Neat.
Barry Kelly avatarBarry Kelly
[url=""]Deus Ex: Revision is now a thing that's on Steam for free [img][/img][/url]
Mike Martin avatarMike Martin
Wasteland 2 DC is out!
Torchman avatarTorchman
Just a reminder: If you game doesn't have a dancing murderer, or a dancing little girl, your not a GOTY contender.
Rudorlf avatarRudorlf
Season 2 of Fargo is out, and of course Fargo isn't Fargo without dumbass criminals, tragedy and black comedy mixed into one package. BTW, the Organic Mechanic is in this season.
more quickposts



Invert site colors

  Dark Theme
  Light Theme

Destructoid means family.
Living the dream, since 2006

Pssst. konami code + enter

modernmethod logo

Back to Top

We follow moms on   Facebook  and   Twitter
  Light Theme      Dark Theme
Pssst. Konami Code + Enter!
You may remix stuff our site under creative commons w/@
- Destructoid means family. Living the dream, since 2006 -