Game publishers have done thecraziestthings in order to get their upcoming games some attention. So when Namco Bandai goes out to promote upcoming fighting game SoulCalibur V, I'd expect something along the lines of staging a fight with people dressed up as characters from the game in the middle of a busy street.
Namco hasn't done this, but instead chose to team up with graffiti artist Jim Rockwell to create an amazing piece of SoulCalibur V art on the Great Eastern Street wall located in East End London. The creation took some 3 days to make, and features the game's logo in the middle, with characters such as Ezio Auditore from Assassin's Creed being part of the marvelous display.
Rockwell's ENDoftheLINE team also made an equally as impressive time-lapse video (everyone loves those) showing the amount of work, preparation and skill that went into this outstanding piece of art. Did I just shed a tear? Yes I just shed a tear.
SoulCalibur V releases on the Xbox 360 and the PlayStation 3 on February 3, so we're almost there now.
To their credit, they aren't trying to pass this graffiti off as the work of random fans who just can't help but throw up a few murals to show their appreciation for Soul Calibur.
Then again, even Namco is likely averse to drawing a repeat of the heat that Sony got for their astro-turfed urban ads for PS3.
Also, it is their credit that they didn't just have a close-up zoom on any part of anyone's anatomy for the graffiti(more of which would have been legally available for use in London due to less stringent censorship laws than in Japan or the USA).
That would be fine in addition to the murals that set up the basic conflict of the game but not in lieu of them.
Isn't Namco going to get sued for this, as it's illegal? Or maybe graffiti is ok in the UK or maybe Namco owns that building or maybe the owner of that building likes graffiti.
The area where it is is a designated graffiti area, well for those who they pay to graffiti. In the past there has been a Tron Legacy piece, which was pretty cool. But it was interesting seeing it done whilst I was cycling to Uni.
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Contest:
8:00 PM on 01.30.2012 | 
Then again, even Namco is likely averse to drawing a repeat of the heat that Sony got for their astro-turfed urban ads for PS3.
That would be fine in addition to the murals that set up the basic conflict of the game but not in lieu of them.
You were Uni-cycling?