Quantcast
Namco Bandai treating Dark Souls 2 as a 'huge AAA title' - Destructoid

DestructoidJapanatorTomopopFlixist



Dark Souls 2  



Namco Bandai treating Dark Souls 2 as a 'huge AAA title'


10:15 AM on 05.15.2013
Namco Bandai treating Dark Souls 2 as a 'huge AAA title' photo



Namco Bandai's marketing support for Dark Souls was modest, to say the least, but apparently it won't be making that same "mistake" with the sequel. Dark Souls 2 is to be treated like a major "AAA" title, according to the publisher ... even though most people like Dark Souls it because it isn't your typical "AAA" bullshit. 

"The good thing this time round is we're investing more in it from a marketing perspective," PR director Lee Kirton told OXM"With Dark Souls and [PS3-exclusive spiritual predecessor] Demon Souls it was very focused, small-scale. We're treating this as a massive, massive triple-A title.

"We're going to go guns-blazing with it, and hope to God that it works. We're going after people who love and adore Dark Souls, while hopefully widening the net a little. I'm not saying that every Skyrim player's going to be jumping on Dark Souls, but it would be nice if some of them did. It's a different game, sure."

This is ... an unsettling attitude from Namco. As I've discussed already, part of Dark Souls' success came from modest expectations and wise spending. It's why it can be a triumph with "only" two million sales to its name while Square Enix considers even larger sales to be a failure for Tomb Raider

For those worried about From Software "dumbing down" Dark Souls 2 to appeal to a wider audience, I don't think that's the issue. Namco Bandai is talking specifically about the money it's putting into the project, not so much the content. While I support anything that gets Dark Souls into more hands, I'm worried at the gleefully reckless talk of decadent investment -- the same kind of investment that's turned "AAA" development into the bloated carcass it currently is. 

Going "guns-blazing with it, and hoping to God that it works," seems to adequately describe the way most major publishers have been behaving lately -- blindly throwing mountains of cash at a project and leaving success in the hands of wishes and moon fairies. Telling me that you're going to do what every other fiscally disappointed, CEO-ejecting, increasingly desperate publisher is doing doesn't fill me with confidence -- it makes me worried. 

The Dark Souls IP definitely deserves support. It doesn't deserve reckless spending, unrealistic expectations, and to start the slow descent that'll see it become to The Elder Scrolls what Medal of Honor now is to Call of Duty

It deserves better than to be treated like a "AAA" game. It deserves to have its dignity.

Namco talks Dark Souls 2 marketing [OXM]

 








Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.






timeline following:
Dark Souls 2



3:45 PM on 05.21.2014
One way to win at Dark Souls II: Dress up like an enemy & stand still

With the right clothes and American Werewolf in London green skin color, it's possible to stand in as an enemy in Dark Souls II. And then watch invading players flounder about, confused, trying to find you. Can't pull the wool over Guile's eyes, though.more



3:00 PM on 06.14.2013
Sony executive loves Demon's Souls and wants to see more

Sony "dropped the ball" with Demon's Souls, SCE Worldwide Studios president Shuhei Yoshida confessed to Polygon. After co-developing the acclaimed PlayStation 3 title with From Software, Sony declined to publish the game in w...more



1:54 PM on 06.10.2013
Dark Souls II is probably the best part of E3 so far

Microsoft may have been touting the Xbox One and the majesty of The Cloud at its E3 Xbox press conference, but From Software's humble Dark Souls 2 for the Xbox 360 may have stolen the spotlight.  Easily more exciting th...more



1:00 PM on 02.10.2013
Help determine the buzzworthy tagline for Dark Souls 2

Want to help the marketers working to promote Dark Souls 2? They're currently trying to determine the best tagline for the game, having a lot of competition from the previous game's one-liner, "prepare to die," and have turne...more





Win your choice of console from Destructoid! in Destructoid's Hangs on LockerDome

Dark Souls

7:30 PM on 07.15.2014
One week to go: More Dark Souls II DLC screens while we wait

The last batch of images for Crown of the Sunken King left me anticipating this Dark Souls II DLC which is, oh good, only a week off. There's more where that came from. Using an item acquired in the DLC, players will reach th...more



10:00 AM on 07.05.2014
Here's what Dark Souls II would be like as an eSport

A lot of us would find eSports far more alluring if the genres associated with these competitions were more diverse. We see plenty of first-person shooters, RTS, fighting games, and MOBAs. But what about something atypical l...more



1:00 PM on 06.11.2014
Enjoy these new Dark Souls II DLC screens before you cryogenically freeze yourself until July

In case you haven't heard, DLC is coming to Dark Souls II. Three add-ons in fact! The first up is Crown of the Sunken King, set to drop on the PC, PS3, and Xbox 360 on July 22nd. To celebrate, Bandai Namco sent over some scre...more



View all Dark Souls






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more