Note: iOS 9 + Facebook users w/ trouble scrolling: #super sorry# we hope to fix it asap. In the meantime Chrome Mobile is a reach around
hot  /  reviews  /  videos  /  cblogs  /  qposts

Dark Souls 2

Namco Bandai treating Dark Souls 2 as a 'huge AAA title'

10:15 AM on 05.15.2013 // Jim Sterling

Skyrim players wanted, apply within ... TO DIE

Namco Bandai's marketing support for Dark Souls was modest, to say the least, but apparently it won't be making that same "mistake" with the sequel. Dark Souls 2 is to be treated like a major "AAA" title, according to the publisher ... even though most people like Dark Souls it because it isn't your typical "AAA" bullshit. 

"The good thing this time round is we're investing more in it from a marketing perspective," PR director Lee Kirton told OXM"With Dark Souls and [PS3-exclusive spiritual predecessor] Demon Souls it was very focused, small-scale. We're treating this as a massive, massive triple-A title.

"We're going to go guns-blazing with it, and hope to God that it works. We're going after people who love and adore Dark Souls, while hopefully widening the net a little. I'm not saying that every Skyrim player's going to be jumping on Dark Souls, but it would be nice if some of them did. It's a different game, sure."

This is ... an unsettling attitude from Namco. As I've discussed already, part of Dark Souls' success came from modest expectations and wise spending. It's why it can be a triumph with "only" two million sales to its name while Square Enix considers even larger sales to be a failure for Tomb Raider

For those worried about From Software "dumbing down" Dark Souls 2 to appeal to a wider audience, I don't think that's the issue. Namco Bandai is talking specifically about the money it's putting into the project, not so much the content. While I support anything that gets Dark Souls into more hands, I'm worried at the gleefully reckless talk of decadent investment -- the same kind of investment that's turned "AAA" development into the bloated carcass it currently is. 

Going "guns-blazing with it, and hoping to God that it works," seems to adequately describe the way most major publishers have been behaving lately -- blindly throwing mountains of cash at a project and leaving success in the hands of wishes and moon fairies. Telling me that you're going to do what every other fiscally disappointed, CEO-ejecting, increasingly desperate publisher is doing doesn't fill me with confidence -- it makes me worried. 

The Dark Souls IP definitely deserves support. It doesn't deserve reckless spending, unrealistic expectations, and to start the slow descent that'll see it become to The Elder Scrolls what Medal of Honor now is to Call of Duty

It deserves better than to be treated like a "AAA" game. It deserves to have its dignity.

Namco talks Dark Souls 2 marketing [OXM]


Jim Sterling, Former Reviews Editor
 Follow Blog + disclosure JimSterling Tips
Destructoid reviews editor, responsible for running and maintaining the cutting edge videogame critique that people ignore because all they want to see are the scores at the end. Also a regular f... more   |   staff directory

 Setup email comments

Unsavory comments? Please report harassment, spam, and hate speech to our community fisters, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding * to your whitelists.

destructoid's previous coverage:
Dark Souls 2

View all:powered by:  MM.Elephant

Ads on destructoid may be purchased from:

Please contact Crave Online, thanks!

hermosas chicas ucranianas

So that just happened: The Talos Principle

Sick, Sad and just dumb news: 25th November - Leighapalooza

Context Matters! Fanservice's Secrets EXPOSED!

To editorialize or not to editorialize: An editorial

Tiny Dangerous Dungeons REVIEW - The Pocket Metroidvania

Cblogs of 11/24/15 + Big Ass Fort

Primal Carnage: Extinction Review (PS4)

Belated Spoiler-Free SOMA Review

Friday Night Fights: The Blackest Of Fridays

 Add your impressions

Status updates from C-bloggers

KyWii avatarKyWii
Happy Thanksgiving all! Load up on carbs and then get back to playing Fallout 4.
Archelon avatarArchelon
New extended television spot for The Force Awakens! [youtube][/youtube]
TheKodu avatarTheKodu
I dunno if I just had a freak incident but I think Ubisoft may have just changed the Renown gain in Rainbow Six Siege to be less shit as in overnight they've patched it. If true, kinda good on them.
Atleastimhousebroken avatarAtleastimhousebroken
Does it mess with anyone else's head that when beating a SMBW level in Mario Maker the music doesn't do that little 'booowoo oop' at the end. [youtube][/youtube]
ScreamAid avatarScreamAid
I've developed a new hobby to indulge in while on Skype with friends: creating stupid Sonic OCs. I have so much fun making them for some weird reason, and once I have enough of them I might as well post a c-blog of them, am I right? Look out in the future
El Dango avatarEl Dango
SeymourDuncan17 avatarSeymourDuncan17
Boy howdy, does Divinity: Original Sin take a while to get going. But, it was worth it in the end. Probably the most hardcore RPG I've played. Stellar writing, at that! Combat's pretty amazing too. [img][/img]
FlanxLycanth avatarFlanxLycanth
So it seems I've locked into the Neutral ending for SMT IV and now I need to find specific challenge quests and complete them...? How (un)fun! Google is your friend - the videogame.
Riobux avatarRiobux
Interested in playing some Pathfinder? Trying to arrange a Dtoid Pathfinder group for Saturday nights (GMT) on Skype & Roll 20. If you're new to pen-and-paper RPGs, I don't mind at all and can bring you up to speed quick. Just comment if interested.
Fuzunga avatarFuzunga
Local convention had a great selection of game soundtracks 5 for $20! I got Halo 3: ODST (2 disk!), Gears of War 2, Deus Ex: Human Revolution, Darksiders 2 (2 disk!), and Castlevania: Lords of Shadow. Some of the best soundtracks of the last 7 years!
Niero Desu avatarNiero Desu
Photos and videos are back on quickposts but clipping on some devices. We're going to add a new quickpost editing interface so photos and videos can only be displayed one way (a la twitter) to solve this. Also, a My cBlog link was added to your user menu
Flegma avatarFlegma
Machine-washed my Wii Fit meter yesterday by accident. Took the battery out and let it dry for the night. Luckily the meter still worked - but it had counted a fair number of steps more that day.
Agent9 avatarAgent9
Finally killed Ludwig, now if I could only get passed the 2 hunters on the second floor. that 2 some is rather annoying,and her holy blade kills in only a few hits. wish mine was that strong.
Casus Gaming avatarCasus Gaming
After reading a blog post about DMC4 I decided to watch all the cutscenes on Youtube. Tried the games years ago and couldn't get into them, but man that shit was stylish. Likeable protagonists, intense drama... still think DmC reboot wasn't that bad tho.
lewness avatarlewness
me on 1st ff14 raid (void ark): ooh so many people and lights, so many lights, lights, fuck I can't see, what is happening, i don't understand, is it tuesday already, get on the platform fuuuuck, wow void helm
Pixie The Fairy avatarPixie The Fairy
Just a reminder that you have until the 30th to get your Bloggers Wanted post, "Thankful it's over" in. I'm either going to tell you how I ruined my best online gaming experience or rip Twilight Princess a new one. Maybe both.
Nekrosys avatarNekrosys
Huh. I just found out the developers of Hatred (remember that controversy?) region-locked their game to prevent it from being accessed by Australians. Destructive Creations are more censor-happy than Nintendo, it seems. Where's the outrage?
Oh yeah, I have an account on this site.
Parismio avatarParismio
Ever wanted to get that item behind that safe in the beginning of Fallout 4?:
Shinta avatarShinta
Got Resident Evil 4 Wii for $5. Uh ... this might be my favorite version. I'm just getting headshots nonstop. Did I miss any other Wii games that are frequently overlooked? Like, really obscure Wii games that no one talks about? I'm interested.
more quickposts



Invert site colors

  Dark Theme
  Light Theme

Destructoid means family.
Living the dream, since 2006

Pssst. konami code + enter

modernmethod logo

Back to Top

We follow moms on   Facebook  and   Twitter
  Light Theme      Dark Theme
Pssst. Konami Code + Enter!
You may remix stuff our site under creative commons w/@
- Destructoid means family. Living the dream, since 2006 -