At Unite Japan 2014, Oculus CEO Palmer Luckey joked that maybe Oculus needed an Oculus-chan following a presentation that featured Unity's mascot, Unity-chan. Then, the internet took over.
Developer Kenji Iguchi compiled some of the art the Japanese Rift community came up with. The above, done by Twitter user @majikuzu_, is my favorite by far. Way too many Oculus Rifts as bras otherwise.
My new goal in life is to have my own personal anime mascot girl.