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MTV vs PKap The Sequel: Kaplan talks Seal of Quality, online gaming, tchochkes  photo

Those of you who read DToid like a priest reads a Bible might recall a recent piece I constructed in which I discussed an interview conducted by MTV's Stephen "The Kurt Loder of Gaming" Totilo in which he was consistently sidestepped by Nintendo's Perrin "Descriptive Nickname" Kaplan. Try as he might, Mr. Totilo just couldn't seem to pin her down on any one subject, and Ms. Kaplan demonstrated the lithe agility of a greased puma in dodging anything that might make the House of Mario seem less than sacrosanct.

Earlier today, between episodes of Pimp My Sixteen Year Old, MTV dropped part two of the fateful interview, and this one somehow manages to have even less actual information from Ms. Kaplan. If one could construct a machine to turn her words into food, not only would this analogy be totally stupid, but everything constructed by the machine would be made of cotton balls and kitten farts. No, I have no idea what that means, but it paints a very valid picture of the divergent ratio between how much Ms. Kaplan talks and how much she actually says.

Anyway, hit the jump to hear absolutely nothing about Nintendo's interesting definition for their Seal of Quality, the official stance on online gaming and why Nintendo simply likes Japan better.

When I was a boy growing up with the NES, the Nintendo Seal of Quality meant one of two things: either the game is going to be awesome (see Castlevania III), or it's going to be terrible yet memorable enough that sixteen years later I could reference it in a well read gaming blog and instantly spark an outpouring of recognitive affection from people wondering where the hell I'm going with this sentence (see 8 Eyes). Apparently the meaning of the Seal has changed, as Perrin reveals:

[The below question is paraphrased to avoid eyestrain]

Multiplayer: How do you think the Nintendo Seal of Quality is working these days?

Kaplan: We do have an approval process. Publishers who are established publishers with us are free to produce their product for our system. The Stephen Totilo Company, who already has established making great games — I can’t say, ‘That one game of yours is a lemon, and therefore you can’t produce it.’ Because you have legal rights to do that.

I think the Seal of Quality means that the products Nintendo produces will bring entertainment value. [Consider] the systems’ integrity. We go through a lot of testing in our manufacturing. You hear a lot about Game Boys that have been in lakes and still work. There’s a lot of different things you can do to the systems and they still work, so the quality is definitely there.

So, the Seal of Quality merely guarantees that a game exists and was created by a company that also exists? It's comforting to know Nintendo wouldn't slap the Seal on ethereal or metaphorical games manufactured by companies in Mexico. We're also quite pleased to see they managed to live up to the "Seal" part of the description, but we'd like to see a bit more effort on the "of Quality" end.

As the Wii is Nintendo's first home console to provide true online gaming, and the upcoming Super Smash Bros. Brawl is the first Wii title to really take advantage of this service, you'd think they'd be enthusiastic about it, right? Well, sorta: 

Multiplayer: Let’s talk about online. Nintendo has gone from basically not having done much with online in the United States as of a few years ago to doing a lot more in terms of Wi-Fi Connect and what have you. With “Smash Brothers” coming in as probably the online game that will be most avidly consumed by Nintendo fans, where do you see online going with Nintendo and how the service might develop?

Kaplan: I think one of the things that is very important for consumers to remember is that comparisons are very easy for everybody to do. Sony does this and Microsoft does this, and, therefore, Nintendo should do this — or vice versa. Very different companies. It’s definitely apples to oranges. Our online efforts are very unique to us and unique to the innovation that we’re doing and are continuing to drive forward. You’ll see some things in “Smash” that are wonderful and different and very Nintendo and not necessarily something you could compare to Xbox Live.

Well that was ... defensive. I don't believe Mr. Totilo ever even mentioned those other consoles, yet had Perrin been an armadillo, they'd still be trying to coax her out of a tight ball.

As for this last question, I'm glad someone finally asked it. Europe, and to a much greater extent Japan, have been on the receiving end of some amazing perks courtesy of Nintendo for years now, and the United States of Awesome America has consistently been shafted. Sure, we get cheaper games than the PAL territories, but I want useless promotional items, dammit!

Multiplayer: Something that I’ve been wondering for a bit which is I sometimes look at the programs Nintendo has in Japan and the programs Nintendo has in America. And if I was an avid Nintendo gamer in Japan, I’m able to take a lot of the bar-codes and proofs of purchase and what have you and I’m able to send them back and register them to Nintendo. And Nintendo of Japan sends out all sorts of interesting tchochkes and nicknacks and you can also get games — there’s a game called “Exclamation Warriors” that is developed just for that community of people who are redeeming it. If you’re a Nintendo gamer in the U.S., I’m not aware of there being any sort of program or promotion like that. Why is that?

Kaplan: So you mean like the My Nintendo, you become a member and you can earn. Europe has had that as well.

Multiplayer: Yeah, the Club Nintendo.

Kaplan: You know we’ve taken a really close look at what they’re doing in Europe and what they’re doing in Japan. You have to remember that, geographically, we’re much bigger here and cost-wise, it is much more expensive to run a program like that. We try to do pre-sale with our retailers as often as possible. You’re talking about a scale that is much larger. But we do look at the differences in markets and what consumers are liking. It’s just a difference in scale.

Multiplayer: You’re looking at it. Do you have any plans to change it?

Kaplan: We don’t have anything right this minute. But let me just say that we continue to look at those kinds of programs and ways to reward consumers for their loyalty and for continuing to enjoy our products.

So what did we learn today?

Well, first: we learned that Nintendo is a huge megalithic corporation interested only in their profits. No matter how their products may play into your nostalgic childhood memories, they are not your friends, they do not spoon with you at night, and given the chance they'd probably try to drink your blood.

Second: we learned that Perrin Kaplan is probably a robot. No person could possibly be as adept at public relations smokescreen work as she is and not be at least 51% cybernetic. If Ms. Kaplan ever asks if you've seen Edward Furlong, run the hell away

Finally, ladies and gentlemen: we learned that Nintendo is not the same company it once was. The answers she gave about the current Seal of Quality situation should indicate to everyone who has been paying attention that a great schism now exists dividing the current company from what Nintendo stood for two decades back. Hell, when I was a kid, they did spoon with you, and if you fell they'd pick you up, dust off your knees, call you "tiger" and hand you a Popsicle. Now, you'd be lucky if they didn't rifle through your pockets.

I urge you guys to go read the full piece at MTV's Multiplayer Blog, then weigh in with your own opinions. I'm going to go watch The Lost Boys again.


Continue reading: More Nintendo stories





23 comments | showing # 1 to 23
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BS3 Owner's Avatar - Comment posted on 10/25/2007 19:48
BS3 Owner
What's the point in talking to her again...

Nintendo's PR is being run by Sony too!

Just like Apple's!
kadosho's Avatar - Comment posted on 10/25/2007 19:50
kadosho
Kinda a bummer to read an article like this, and letting it sink in. This is what gaming is to them now. Sure we've grown up beside it, but now its just a hungry monster. Really mixx those fun days (sigh). They're long gone.

So its the 2nd EA? i really never like admitting such things, but i guess its that time to say so. To be honest, I havent picked up any handheld or nintendo titles in a long while. (and i am currently not yet a DS owner). Its just.. im not sure where i fit in with Nintendo anymore.

Im not really sure about the Wii either, even though I've tried demos in retail stores, I just cant get used to the controller.
Yet every time I hear about something cool hitting the wire, i just get mixed feelings.
DanielMachine's Avatar - Comment posted on 10/25/2007 19:52
DanielMachine
I... don't like her. Like at all.
DanielMachine's Avatar - Comment posted on 10/25/2007 19:56
DanielMachine
@kadosho
You won't pick up a DS? Like why...? I honestly don't understand. I mean people have different opinions of course, and the DS really might not be for you, but to just overlook it? Your mentality just seems very 2004.
Sharpless's Avatar - Comment posted on 10/25/2007 20:01
Sharpless
MILF.

Scary MILF.

But still, MILF.
DonWii's Avatar - Comment posted on 10/25/2007 20:02
DonWii
I agree with the above two posts.
Sir-G's Avatar - Comment posted on 10/25/2007 20:05
Sir-G
PR 101: I robot

I hand it to PR people. The fact that they could look someone in the eye and tell them this stuff is pretty impressive.
strangerdanger's Avatar - Comment posted on 10/25/2007 20:06
strangerdanger
Nintendo's Seal of Quality meant something in the NES era? Am I the only one who played shitty games on that system?
DonWii's Avatar - Comment posted on 10/25/2007 20:11
DonWii
@stranger,

Nope, but you have to overlook facts if you want to post negative news about Nintendo.
GuitarAtomik's Avatar - Comment posted on 10/25/2007 20:40
GuitarAtomik
"Nope, but you have to overlook facts if you want to post negative news about Nintendo."

Says the man with the totalitarian Reggie as an avatar and "Wii" in his name.
Aerox's Avatar - Comment posted on 10/25/2007 21:04
Aerox
So basically, this woman is everything that a company would want in a PR person. At least you can say she's an expert at her job.
zardoz's Avatar - Comment posted on 10/25/2007 21:07
zardoz
Her interviews annoy the hell out of me, why bother even talking to her? This is not the cold war Kaplan. Even when she does decide to talk , she gets it so wrong that you have to wonder whether she knows what she's doing. "The Wii will be region free" was just one of her cock ups that I can recall, but there were many more.

The Nintendo seal of quality was about as well executed as Nintendo's "Dream Team" of developers for the N64, remember that? The N64 came out nearly two years late ( after being advertised two years previous in Killer Instinct arcade machines as the 'Ultra 64, coming this Christmas' ), then by the time it did come out, all developers were already in their stride making money on the PS1, kind of like the current PS3/360 scenario.

Anyway, the 'Dream Team' worked in theory not in practice, rather like the Nintendo Seal Of Approval back in the Famicom days.

Don't anyone bother getting all defensive, I'm a Nintendo fan, whaich actually makes me best qualified to talk about when they are crap. Surely most Nintendo fans live between worlds of complete delight and utter frustration.
raucci's Avatar - Comment posted on 10/25/2007 21:41
raucci
I don't think we can necessarily blame Nintendo for what is seen here. Yes, it has been apparent recently that they are cocky and seem really self-absorbed, but I believe they still are concerned about the consumer. With lower prices on most everything in the business now (due to inferior technology though) would at least make me think that they are thinking about the normal person. Seriously, what Kaplan says is what SHE is saying. I know she represents Nintendo, but part of her job description is to be a bitch, so I wouldn't look too deep into this conversation. Frankly the same goes with any gaming news on MTV all together.
JohnThEReaper617's Avatar - Comment posted on 10/25/2007 21:42
JohnThEReaper617
Ah more freshly made BS all she just did was dance around all the questions.Like about where to save all those Wiiware games(well that kinda seems like a prime time to catch the unsuspecting world with a Wii HD!!!!). So whether or not they actually come out with a HD or you simply buy "Lots and lots of card" as Ms Kaplan worded so well it just costs a lot of cash either way.

However the best was the question about the "Seal of Quality" which is basically they question bout why oh i don't know how about 96% of Wii games suck.The answer of course didn't catch anyone off guard "Um we have no bad games" is the quick of it,it is really sad that after 20 years of quality and at least giving two shits about the fans Nintendo seems to be finally heading down the sad road to money craving machine. Seriously when is the last time the big N ran around talking about how rich they are......NEVER i know Kadosho said they are now going to be the "2nd EA" that might just be true,and i don't know about anyone else but i was really excited about the Wii and now a year later i feel cheated out of my 250$ but least now they are all about the $$$$$$ they can at least have someone write a biography bout them entitled.
THE REAL NINTENDO 1985-2007:
BEFORE WE SOLD THE FUCK OUT!!!!!!
(BTW WERE WORTH 1.37 TRILLION YEN)
Ok and in my defense before i have a 1,000,000,000,000,000,000,000 fanboys freaking out i have no beef with nintendo and was a loyal customer since the NES days and have owned all their consoles and have always had a happy balnace between my systemd now i merely use my Wii to set my 360 on top of.which isn't bad i use my Ps3 as a footrest....anyway out.
Spykron's Avatar - Comment posted on 10/25/2007 21:44
Spykron
i lol'ed @ "not only would this analogy be totally stupid"
DanielMachine's Avatar - Comment posted on 10/25/2007 22:19
DanielMachine
Nintendo is a company. Not a punk band. They can't really sell out.
SourGr8pes's Avatar - Comment posted on 10/25/2007 23:06
SourGr8pes
Perrin Kaplan: Possible demon in the sack
SubOrbital's Avatar - Comment posted on 10/25/2007 23:10
SubOrbital
Cynical much? They're a business. Get over it. Her junk is no different to Sony's or Microsoft's. I found the poster of this article as annoying as her.
Sharpless's Avatar - Comment posted on 10/25/2007 23:11
Sharpless
@SourGr8pes
Or just a possible demon.
Deth's Avatar - Comment posted on 10/26/2007 00:41
Deth
Nex- You are the most entertaining writer on any of the blogs I visit. Humour, intelligence, and insight are three qualities you do not normally see in gaming news. Thanks!

This interview just shows me that all three console developers are full of shit.

Cheers!
Mxyzptlk's Avatar - Comment posted on 10/26/2007 04:24
Mxyzptlk
The Nintendo Seal of Quality means that the game will almost definitely work if you put it in a Nintendo system. That's about it.

Someone should ask Kaplan, "You're in the desert, you see a tortoise lying on its back, struggling, and you're not helping - why is that?".
AKK's Avatar - Comment posted on 10/26/2007 05:59
AKK
Wait... they can't stop a game from coming on to their system?

Then what about Manhunt 2?

I sense bullshit.
Holyetheline's Avatar - Comment posted on 10/26/2007 08:42
Holyetheline
This woman doesn't make any sense here.
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