MTV stays hip with Gamer's Week 2.0
11:52 AM on 11.09.2006 // RobertSumma
In order to continue to seem mainstream and hip to today's youth market, MTV has announced their second go around with Gamer's Week, or as the hipster Internet dweebs call it, "2.0." OMG, you're so f*cking hip with your finger on the pulse, 2.0! Anyway, here are the sordid details of the goings on for all things video games related for the week of Nov. 13:
• Video - On-demand versions of on-air Gamer's Week 2.0 programming from MTV, MTV News, MTV2, mtvU, Xfire and GameTrailers, plus bonus content.
• Tune in - A guide to all gaming programming airing during Gamer's Week 2.0
• Online Specials – MTV specific online features, "PS3: Dissected," and "Wii: Dissected," gamer's gift guides, and Gamer's Week 2.0 special versions of regular games.mtv.com features "Peep Show," "The Dime," "Obsessed" and "Game Character Playlist."
• Games - Video and info on all the Xbox 360, Wii and PS3 games for holidays and into '07.
• News - All MTV News gaming stories, both text-based articles and video pieces, will all be available
Full press release with details after the jump.
VIDEO GAMES GO PRIMETIME ON MTV ACROSS ALL ON-AIR AND ONLINE SCREENS FOR GAMER’S WEEK 2.0 - NOVEMBER 13th - 18th
Gamers Takeover MTV, MTV2, mtvU, games.mtv.com, Xfire, and GameTrailers for Unprecedented Second Annual Week of Programming Dedicated to Video Games
New York, NY – November 9, 2005 – MTV today announced Gamer’s Week 2.0 – the second annual weeklong multiplatform celebration of video games. Set for the week of November 13th, every single MTV on-air and online screen across MTV, games.mtv.com, MTV2, mtvU, Xfire, and GameTrailers will showcase the hottest in video game culture, developers, competitions, music, news, hardware and more through innovative short and long form video game programming. Gamer’s Week 2.0 will give both hardcore and casual gamers alike access to all the surprises, news, shows, free giveaways and much more as MTV brings video games primetime.
“We are excited to showcase the revolutionary hardware and games that will shape the future of gaming during Gamer’s Week 2.0 and present the content through exciting and creative short and long form programming across all of our platforms,” said Brian Graden, President of Entertainment, MTV Networks Music Group and President of Logo. “Video games are front and center in the minds of the MTV viewers, especially with the launches of PlayStation 3 and Nintendo Wii, the continued success of Xbox 360, and the onslaught of amazing new titles this upcoming holiday season, and we intend to bring it all directly to our audience.”
GAMER’S WEEK 2.0 ON GAMES.MTV.COM:
Games.mtv.com is the one-stop-shop for all things Gamer’s Week 2.0 and is the premier destination for gamers to check out the best and latest in video games. The Gamer’s Week 2.0 site at Games.mtv.com will feature:
o Video - On-demand versions of on-air Gamer's Week 2.0 programming from MTV, MTV News, MTV2, mtvU, Xfire and GameTrailers, plus bonus content.
o Tune in - A guide to all gaming programming airing during Gamer's Week 2.0
o Online Specials – MTV specific online features, "PS3: Dissected," and "Wii: Dissected," gamer's gift guides, and Gamer's Week 2.0 special versions of regular games.mtv.com features "Peep Show," "The Dime," "Obsessed" and "Game Character Playlist."
o Games - Video and info on all the Xbox 360, Wii and PS3 games for holidays and into '07.
o News - All MTV News gaming stories, both text-based articles and video pieces, will all be available
MTV’s GAMER’S WEEK 2.0 LINEUP:
“Sucker Free” – Weekdays at 7 PM – 8PM
MTV VJ's LaLa and DJ Cipha Sounds host a week dedicated to video games on Sucker Free by bringing Xbox 360, Wii, the PlayStation 3, and the biggest hip-hop celebs and pro-gamers battle it out, special features on gaming fashion, music soundtracks, and tons of DELL laptop and game giveaways.
Sucker Free Gamer’s Week 2.0 schedule on MTV:
o Monday, 11/13 - Xbox 360 rules the day as Sucker Free features special guest Rich Boy. Snoop Dogg gives us the 411 on his role as "commish" of the Hip Hop Gaming League. Plus the audience plays the hottest X Box games in the "Players Lounge" studio arcade like NBA 2K7, Godfather 360 and Need For Speed: Carbon.
o Tuesday, 11/14 - The spotlight falls on video game classics on Sucker Free as it features special Pro-Gamers, like Triforce from Empire Arcadia, the first fully realized urban gaming clan seeking prize money in organized competitions and arcade hustling, Dana Platt from "VOA: Valkyries of Arcadia" and David “Walshy” Walsh from Kianeto gaming clothing, and a look back at Tetris, Grand Theft Auto 3, Pacman and Super Mario Bros.
o Wednesday, 11/15 - In anticipation of the highly anticipated launch of the Nintendo Wii, this Sucker Free episode features special guests The Clipse hitting the set to premiere their latest video. Plus we debut an exclusive cut from Wii, showing off some crazy fun controllers and accessories. And our gamers get their game on in the "Players Lounge" studio arcade to play the new Wii titles including Wii Sports, Legend of Zelda: Twilight Princess and Excite Truck..
o Thursday, 11/16 - It’s all about the long awaited PS3 today as the big boss of all players, Fat Joe, crashes the set as co-host, unleash his new album. Plus Pitbull and Akon stop by, and we give you a behind the scenes look at the PS3 Celebrity Unveiling in Beverly Hills with Christina Milian, Chris Brown and many others. Also, Nick Cannon checks in from L.A. to bring us Tiger Woods as he shows off some moves for his game Tiger Woods PGA ‘07. The PS3 is locked and loaded in our "Players Lounge" studio arcade with Genji: Days of the Blade, Resistance: Fall of Man, Scarface and NCAA Football.
o Friday, 11/17 - Gamer’s Week 2.0 closes out Sucker Free with an encore guest appearance by Fat Joe and gaming guru "LostCause" from the World Series of Video Games. Finally, find out what’s hot for the holidays with Juelz Santana as the "Players Lounge" arcade room is packed with Pimp My Ride, Fight Night 3, and True Crime: NY. Sucker Free On MTV shuts it's down with the hottest hip hop music, action video games and huge Dell giveaways you don't want to miss!
TRL – Weekdays at 3:30 PM – 4:30 PM
Gamer’s Week 2.0 on TRL will feature a video game segment each day with ton of surprises and prizes throughout the week including:
o Monday, 11/13 - TRL sends a lucky fan to meet up with All-American Rejects on tour to play Xbox 360 and talk about video games on their tour bus, as well as features on new games as well as giveaways.
o Tuesday, 11/14: Panic at the Disco stops by to give the audience their first chance to check out everyone’s favorite music video game, Guitar Hero 2 as they play the revolutionary music title on MTV’s 44 1/2 screen in Times Square.
o Wednesday, 11/15 - Viewers watch as Tony Hawk surprises a lucky kid at home to play Downhill Jam on the Wii and then skate on the kid’s halfpipe in his backyard, TRL takes a visit to Virtual Laguna Beach with MTV VJ Vanessa Minnillo, and giveaways.
o Thursday, 11/16 - TRL gives one lucky gamer the chance to win a highly coveted PS3 if he can play on the brand new system for 24 hours straight on MTV’s 44 ½ screen in Times Square without stopping or falling asleep. Watch this gamer’s progress live on trl.mtv.com all night long.
o Friday – 11/17 - TRL closes out Gamer’s Week 2.0 with the big PS3 payoff for the hopeful, sleep deprived gamer.
Xbox 360: Settle The Score - Premieres Monday, 11/13 at 8 PM on MTV
“Settle The Score” is a celebrity-driven, high-stakes, videogame competition show, where two celebrities put everything on the line and go head-to-head for “pink slips” over XBox Live. Bow Wow throws down against Jermaine Dupri on NBA 2K7. This show will also air on MTV2 on Thursday, 11/16 at 9 PM.
The Empire Arcadia: Premieres Monday, 11/13 at 8:15 PM on MTV
If you think you know what videogamers are all about, you haven't met The Empire Arcadia. From the tough streets of the South Bronx comes this collective of arcade hustlers on a quest for world video game domination and fat earnings. In this reality series premiering during Gamer's Week 2.0, we follow the members of the Empire Arcadia as they smash stereotypes and gaming records while struggling to overcome enormous odds in their everyday lives as they try to become the greatest gamers of all-time.
GameTrailers Presents “Top 10 Best And Worst Video Games” – Premieres Tuesday, 11/14 at 8 PM
GameTrailers, http://www.gametrailers.com, the premier online destination for broadcast-quality video game media, presents “Top 10 Best And Worst Video Games,” a half-hour countdown special profiling the ten best and ten worst games ever created. GT’s expert panel compiled 30 nominees for each category and viewers voted for their 10 favorite and least favorite games via GameTrailers.com. Experts, comedians and celebrities will weigh-in as each game is profiled. Tune in to find out which games were gold and which were garbage. This show will also air on MTV2 on Tuesday, 11/14 at 9 PM.
G-Hole on MTV – Premieres on Wednesday, 11/15 at 8PM
Hosted by Jim Shearer and Blair Herter, the G-Hole is mtv.com's fast, funny and sharp look into video games. From user-generated shorts to previews, gamer correspondents, reviews and game culture tidbits, the show moves at a break-neck pace that mirrors the way players consume and attack their games. The show compiles short-form features that entertain and inform both hardcore gamers and weekend warriors alike. Featured segments/subjects to include world premiere looks at some of the biggest titles coming next year from Microsoft, Valve, EA, Nintendo, UbiSoft and others, Japanese arcade culture, and the best user-created content you'll never see anywhere else - plus Old Grandma Hardcore, The Gay Gamer and a few other surprises. This show will also air on MTV2 on Wednesday, 11/15 at 9 PM.
Inside the World Series of Video Games – Premieres on Friday, 11/17 at 8PM
Ever wonder who are the best video game players in the world? With "Inside the World Series of Video Games," MTV takes an in-depth look at what it takes to compete at the highest level to become a bona fide world champion. The show follows several aspiring top gamers as they vie with the best on the 2006 World Series of Video Games circuit from Sweden to China and across the USA. With over $1 Million in cash and prizes, sponsorships from companies like Intel and some top players like Johnathan "Fatal1ty" Wendel launching their own line of products, playing games on the WSVG circuit has become the best job in the world. This show will also air on MTV2 on Friday, 11/17 at 9 PM.
PlayStation 3 Shorts:
Throughout Gamer’s Week 2.0 interspersed throughout the programming across the various channels, MTV will be airing special 3-5 minute PS3 shorts that give insight into what’s under the hood of the new system, highlight the cutting-edge specs, give viewers to get up close with Blu-Ray technology, the stunning lifelike graphics, the Dual Shock design and motion sensors of the PS3 controller, the launch titles, teasing viewers with some exclusive footage from the best launch titles, explain in "everyman" terms why gamers have every reason to leave the PS3 "always on," and check out the stars who will be making the PS3 an important part of their busy lives.
MTV2’S GAMER’S WEEK 2.0 LINEUP:
MTV2 Presents: Blastazoid – Premieres on Monday, 11/13 at 9 PM
Hosted by Dico & Rake from Viva La Bam, this outrageous show will feature a mix of the best user-generated content inspired by the video game world and culture through hysterical and off the wall animation and live action shorts. This show will also air on MTV on Thursday, 11/16 at 8 PM.
Gears of War: The Race to Launch – Premieres on Monday, 11/13 at 9:30 PM
This docudrama is the follow-up to Gears of War: The Race To E3 and follows the birth of the most anticipated Xbox 360 game of 2006, Gears of War, through the eyes of the obsessive, eager fans waiting for its release and the people behind the soon-to-be masterpiece - taking viewers right up to "Emergence day." This show will also air on MTV on Monday, 11/13 at 8:30 PM.
Sucker Free - Monday-Thursday, 4:30PM - 5:30PM
Xzibit takes over Sucker Free for Gamer’s Week 2.0 to take viewers through all the twists and turns in the upcoming Pimp My Ride video game. A number of artists including Bow Wow, Pitbull and and Red Jumpsuit Apparatus stop by to customize their ride from the game.
T-Minus Rock – Weekdays, 11AM -12 PM
MTV2 checks out the Nintendo Fusion Tour's New York City stop and gets Hawthorne Heights & Plain White Tees to test drive the new Wii.
MTV2 Headbangers Ball - Gears of War Special, Saturday, 11/18 at 10 PM
Headbangers Ball goes full throttle on the much anticipated Gears of War. Hosted by Megadeth's Dave Mustaine and shot on location at Six Flags in CT where gamers gather for a chance to sample video gaming's next big title. Viewers will also get to see an exclusive performance from Megadeth of "Gears of War" - a brand new track off their upcoming album.
Rock Countdown – Premieres on Saturday, 11/18 at 7 PM
Guitar Hero spawns a sequel and a new legion of rock fans. MTV2 heads to LA and hooks up with Avenged SevenFold/ The band not only contributes music to Guitar Hero 2, they also try their hand on the controllers. Check out gameplay and of course a countdown of the most popular rock videos of the week.
TWITCH – Airs Daily
GameTrailers presents TWITCH, a short-format series airing exclusively on MTV2. The pieces feature comprehensive, video game content highlighting new releases, major events, developers, celebrities and a look at hottest trends in gaming. During Gamers Week 2.0, fresh new TWITCH segments will air each day including profiles of the top three launch titles for PlayStation 3 and Wii, as well as a look at three top Xbox 360 holiday releases and more.
MTV NEWS’ GAMER’S WEEK 2.0 LINEUP:
My Video Game Block: Austin - Airs on Monday, 11/13 and Tuesday, 11/14
For the first time ever, MTV News’ Sway Calloway explores the sights and sounds of Austin, Texas - the heart of online-world game design. We hang with the Austinie who wrote the Xbox 360’s hottest 2006 title Gears of War, get an exclusive visit to the ultra-secretive Retro Studios where the Nintendo Wii’s hottest title Metroid Prime: Corruption is under development, and see if one Retro developer can break his 270lb bench press record. We tour Richard Garriott’s insane mansion, meet an Austin gamer who will pay $1000 to anyone who can beat him at Mario Kart, and more.
Virtual Concerts: The New Way To Launch A Music Career? - Airs on Wednesday, 11/15
MTV News covers the expanding breaking new music artists in “Second Life.” This report puts the spotlight on some of “Second Life’s” new virtual rock stars like Amy Te, aka Keiko Takamura, a college senior who turned to playing live performances in this massive online world and Frogg Marlowe, arguably gaming’s premiere virtual performer and mentor to many up-and-coming virtual musicians.
The Real Price of Virtual Gold – Airs on Thursday, 11/16
Utilizing exclusive footage shot in China by documentarian Ge Jin for MTV News, this is the first TV report of the illicit cross-continent trading of virtual gold in the wildly popular multiplayer online game World of Warcraft.
MTV Déjà Vu Gaming – Airs on Friday, 11/17
MTV News takes a look back at its coverage of the big games and systems of yesteryear to see how far gaming has come.
MTV News Goes Big Gaming - Airs on Saturday, 11/17 on MTV2 at 6 PM and on MTV at 9:30 PM
A roundup of all of MTV News’ Gamer’s Week 2.0 stories.
Xfire’s GAMER’S WEEK 2.0 LINEUP:
Xfire “Play With the Pros” Events – Monday–Friday, 11/13–11/17, 8 PM–Midnight EST
Every night from 8 PM to Midnight EST right after Sucker Free during Gamer’s Week 2.0, Xfire will run a live online gaming event giving gamers the chance to chat and play games online with Internet celebrities and pro gamers. Team 3D, Control Alt Delete, MTV News Correspondent Gideon Yago, Pure Pwnage, PMS Clan, and the writers of Joystiq.com will each be online on different days, to chat and play with gamers. Xfire is inviting its own 5.5 million users as well as the viewers of MTV’s Sucker Free to join in on the event, giving gamers everywhere a chance to play with the top players of the most popular PC titles as well as interact with some of the Internet’s biggest stars. Go to www.xfire.com to join in the action.
mtvU’s GAMER’S WEEK 2.0 LINEUP:
Machinima VJ Hits
mtvU keeps video gaming front and center all week long with Machinima VJ hits, featuring scenes from video games, manipulated to promote the week’s programming, and submitted by college students.
Special GameOrz Ball Episode: My Shot with Guitar Hero and HelloGoodbye - Premieres on Monday, 11/13
SUNY Orange Junior, Dom Attolino, challenges his favorite band, HelloGoodbye, to his favorite game, Guitar Hero II. Who's gonna lose in front of millions?
A Day In The Life Of Mark Leung - Premieres on Tuesday, 11/14
Most college kids play video games, but Babson College student Mark Leung thinks he’s living in one. Mark writes, directs, and stars as he takes a simple walk across campus means encountering Ninjas, UFOs, sadistic villains and college ladies in need of a hero.
Special GameOrz Ball Episode: Fresh Produce - Premieres on Wednesday, 11/15
Every week, mtvU’s Fresh Produce features the funniest and most eclectic batch of video clips submitted by college students. In a special gaming-themed episode of Fresh Produce, mtvU teams up with GameTrailers to present the newest in user-generated Machinima and other gaming content created by college students.
MTV MOBILE CONTENT FOR GAMER’S WEEK 2.0
MTV mobile will feature over 20 mobile video clips of Gamer’s Week 2.0 segments for streaming across all its carrier distribution partners, including all MTV news reports, Sucker Free on MTV and TRL packages, programming from MTV2, mtvU and Games.mtv.com. In addition, viewers will be able to purchase videogame ringtones, such as the ever-popular Super Mario theme song, in a Gamer's Week 2.0 ringtone boutique on mobile.mtv.com, as well as sign up for the MTV Games Insider text-message alert.
Sponsors for Gamer’s Week include Activision, Amp'd, Dell, Intel, Nintendo, PlayStation, Taco Bell, Toyota and XBOX.
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 130 channels worldwide, owns and operates the following television programming services – MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 150 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.
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