MS starts racial profiling, claims Hispanics like home entertainment best

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Home Microsoft

6:06 PM on 12.03.2008, Jim Sterling

41 comments | 3801 views

MS starts racial profiling, claims Hispanics like home entertainment best photo

#Controversy #Microsoft

Microsoft has been taking a page from the Josef Mengele Bumper Book of Research and is now racially profiling its customers. The Xbox 360 manufacturer claims that Hispanic people are "more concerned than the general population" with home entertainment products this holiday season.

According to MS' new Lebensunwertes Leben Division, 89% of Hispanics versus 64% of what Microsoft refers to as "real people" want a gift that "brings the family together." Microsoft speculates that that this is because Hispanic families are rife with debt, deceit and abuse. Probably.

Half of Hispanic adults "probably play video games with family or friends over the holidays." It is speculated that MS is interested in family demographics with its new "casual" push for the Xbox 360. It is also speculated that Microsoft will start measuring skulls next.

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40 comments | showing # 1 to 40

MrSadistic

the one on the right looks like my dad

solidgoomba

Left one looks like my uncle, lol.
As a hispanic male I do have to say it seems family time is a bigger part of our culture than for your average caucasian family (yes I know the dangers of making a gross generalization).

I'm not saying this is the rule, but it seems like my hispanic friends are closer with their family than my caucasian friends on the whole.

Hell, I went home for thanksgiving and my grandparents were telling me about visiting a cousins and the family playing Wii with the kids (they want one now XD)

Patriot SE

this is just marketing. Nothing racist about this at all...

gamadaya

I lol'd. Very funny.

MaximusPaynicus

Eddie Guerrero?!

TrailerParkJesus

lolwut of the day

Audiohol 4m33s

The one on the right looks like MrSadistic's dad.

vexed alex

I'm a Mexican and I approve of this message.

At least they're not saying we steal the most amount of consoles.

:D

aaronf

I don't see how making a statement based on valid survey data is in any way racist or bigoted. Large enough sample groups can very effectively express the opinion of a larger population. It is simple statistics. Making a factual statement based on enough sample data is not racist. Of course not EVERYONE in that particular group will agree with the sample opinions, but that should be a given.

aaronf

It's funny, I just read the next story and saw the following:

The Diffusion Group’s co-writer told Gamasutra that “[today’s] males between the ages of 18 and 35” are “heavy viewers of online video and quite comfortable spending money for online digital media.” He did not add that, in 2012, males would have information plugs in the backs of their heads to make learning karate or Mega Man levels easier.

It's funny how you can essentially take the same sentence or paragraph, replace male/female/age with hispanic/black/white/asian, and all of the sudden it's bigotry.

lrgdup

You're so right. This is completely racist. [/sarcasm]

Muddy Waterz

I wonder how will they use this info for their marketing.

el moco

i played rock band 2 with my family all turkey day weekend.

so maybe it's true??

FlammableD

EDDIE~!

Usedtabe

What a load of shit. Nothing racist about this at all. Did the water here in America give you the bug that makes you think everything is racist, Jim? Don't be like the rest of the idiots that suffer from this bug here.

Atlas

People oughta understand Jim is a funny man. I actually like these articles.

Crunshii

run to the border?

lrgdup

@aaronf

You forget. Sterling needs sensationalist headlines to get as many views as he can get.

@Sterling

You call this racist, yet you posted that offensive article about Miyamoto's "instrument," which was borderline racist, and defended it?

If you didn't think it was racist, there were a couple of comments on that article that were bad, and they were not moderated at all. I'd say that's worse than Microsoft inferring something from a valid survey.

Your pretentiousness and hypocrisy are unmatched.

CALkulon

Jim, what the hell. Where does your "real people" quote come from exactly? And since when is doing a survey to try and determine what your customers want racial profiling? It's market research.

Did the flight to America mess with your head or something? You're reading far too much into things here...

Jim Sterling

I am laughing out loud, really loud, and even hitting the table with my fist to accentuate my laughter.

You think I'm being serious.

Jesus Christ ... what is WRONG with some of you people!?

Jim Sterling

"You call this racist, yet you posted that offensive article about Miyamoto's "instrument," which was borderline racist, and defended it?

If you didn't think it was racist, there were a couple of comments on that article that were bad, and they were not moderated at all. I'd say that's worse than Microsoft inferring something from a valid survey.

Your pretentiousness and hypocrisy are unmatched."

HAAAAAAAAAAAAAAAAAAHAHHAHAHAHAHAHAHAHAHAHAAAAAAAAA!!!!

MaxVest

That pic is kinda hot... if you're into that sort of that thing*.

Joseph Leray

When I still wrote for my school newspaper, I wrote a joke article about Halo 3 and "quoted" an Anthro professor lambasting Live players and closeted bigots and misogynists.

I thought it was a riot, but the calls I got from the Anthro dept. chairs let me know that they were less than amused.

Sarcasm is most of effective when it toes the line between plausible and ridiculous.

JTHomeslice

Dammit I love you Jim.

Sharpless

Ain't no troll like an internet troll, 'cause an internet troll don't stop. (The troll is my penis- er, I mean, the troll in question is not Jim, by the way.)

Loogibot

As a Hispanic male, I too am not offended. If anything I think It's kinda cool. A Family playing games, together. Wierd but interesting concept there. I guess my family falls within the... Hold on, "Real people", what's that supposed to mean?

CALkulon

...it reads far more like a serious blog with attached rage than an entirely sarcastic article, Jim. Did you not realise that pretty much everyone thought the same way? There might just be a reason for that.

(That last line was sarcastic, btw.)

boriqua2000

hispanic families are rift with debt,deceit and abuse?WTF?
hispanics versus "real people"?double WTF.as a hispanic male i am offended.i bet our money is "real" enough for microsoft.

Axion22

lulzy

Matlox

I lol'd at the picture. I lol'd again at the article. Then I lol'd the hardest when I read some of the comments calling Jim racist. This is awesome.

Cube

The internet has been telling me Jim and microsoft have been racist for a while, it pops up on internet websites now and again.

http://m.digg.com/gaming_news/Jim_Sterlinga_chronic_racist

I will buy it maybe he is microsofts secret underground racial hit man or something and they gave him poison darts in an umbrella and sent him to kill anybody that does not want an xbox.

Miyamoto is his first target since he is to dangerious for microsoft to have around his rude gestures are meerly bluffs to get the mario creator in a dark alley sobbing and ashamed then he will cut his throat and make it look like Sony employee did it.

ArrestedDeveloper

nukka jdav

Guys, guys. It's okay. Jims in Mississippi now.

Paul Soth

Godwin'd... again!

T-y-l-e-r

This has been happening for a long time retail.xbox.com has a test about selling to minorities on it

elsteveo

Oh this is to good

Netrat33

*laughing* Nice!

xBBx

I can see this as being somewhat true. Most Hispanic cultures are very family oriented. I know that's not saying much compared to other cultures, but I know in my family we spend either Saturday or Sunday together at a family member's home and just shoot the shit. Since my brothers and I are into gaming, we often discuss it a bit and play some games as well.

el_chack

Hey, those guys are my friends! j/k

I don't see the relevance in such comment by MS. My familiy don't use to play that much, at least not with videogame consoles (my mother loves Bejeweled and most of the solitaire games). Apart from that, we are a pretty close family but we don't use to spend too much time playing videogames together.

DADASLI

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