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Mountain Dew Game Fuel makes triumphant return with WoW branding photo

I don't know why, but I find the concept of Game Fuel hilarious. It's possibly thanks to it being the dumbest marketing idea in a long time, since it's just a drink that tastes of Gummi Bears and possesses no properties that should ever be able to aid one's gaming habits. Nevertheless, Game Fuel is making its long-awaited return, this time promoting World of Warcraft instead of Halo 3.

The original Gummi Bear "Citrus Cherry" flavor is coming back, rebranded instead as "Horde Red." In addition, a new berry flavor called "Alliance Blue" is on its way. I cannot wait. Game Fuel was around during my first ever trip to America, so it has a somewhat nostalgic quality for me. Now that I live in the States, I shall drink nothing but this cynically marketed fizzy liquid candy. Until the inevitable heart attack stops me. 

I shall await this glorious beverage with glee while clapping my fat hands together. You can also look forward to a full Destructoid review of the drink when it hits Walmart shelves. I promise to finish the entire bottle before reviewing!

LAUNCH GALLERY (2 IMAGES)
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Jim Sterling serves as reviews editor for Destructoid.com, head of the Podtoid podcast, and produces a number of news stories, original features, one-of-a-kind videos. With his passionate argumentative style, controversial opinions, harsh delivery, and dedication to brutal honesty Sterling is a name that you can't help but recognize. Likes PS2, iPod Touch, Silent Hill 2, Metal Gear Solid, Dynasty Warriors 3 Meet the rest of the team



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47 comments | showing # 1 to 47
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JerinsFury's Avatar - Comment posted on 03/18/2009 09:07
JerinsFury
Is it sad that I still have an unopened can of the Halo 3 one in my fridge? I wonder if it is still good...

I will so buy a case of this if it hits my store :D
Drach's Avatar - Comment posted on 03/18/2009 09:08
Drach
lol, I do like the new blue flavour Voltage.

It's an improvement over the other flavours, in my humble opinion.

I like this picture of you Jim.. almost as much as the one of you drinking Southern Comfort. ^_^
BS3 Owner's Avatar - Comment posted on 03/18/2009 09:09
BS3 Owner
Can't wait for the Full Review...
Remeber Jim Gamer Fuel is blatantly better than anything.
Dragonzigg's Avatar - Comment posted on 03/18/2009 09:11
Dragonzigg
That should so be the official billboard poster.
Clance's Avatar - Comment posted on 03/18/2009 09:21
Clance
But how will you write the review after drinking a full bottle?

Surely this liquid will send you on a gaming rampage that could last days, if not weeks? By the time you snap out of it, you'll have completed Bioshock 2, which isn't even out yet.
John B's Avatar - Comment posted on 03/18/2009 09:24
John B
Very cool! I still have an unopened Halo 3 Game Fuel can sitting right next to me. That blue one looks interesting.

The REAL question is ... when the fuck are they going to get rid of that corn syrup shit and start using real SUGAR again? Permanently!!!
BlackFreefall's Avatar - Comment posted on 03/18/2009 09:25
BlackFreefall
Jim, it better be a video review and you can even make an advertisement out of it.
SephirothX's Avatar - Comment posted on 03/18/2009 09:35
SephirothX
Is it wrong that I actually liked the taste of Game Fuel?
casualweaponry's Avatar - Comment posted on 03/18/2009 09:45
casualweaponry
Ugh, I remember drinking a gallon of that stuff at the Halo 3 midnight launch party. Definitely an acquired taste. I'm willing to give the blue flavor a chance though.
TKurata's Avatar - Comment posted on 03/18/2009 09:50
TKurata
Haha. I can't wait for the full review, but you've already established bias in the form of nostalgia!

Yeah that's right, I used "bias" correctly. It's the new thing.
falinter's Avatar - Comment posted on 03/18/2009 09:55
falinter
Sometimes I like to imagine Jim wears that monocle 24 hours a day 7 days a week.

It's just hilarious to imagine him at a tacobell or something ordering something in the deep south with a monocle and a British accent.
nukka jdav's Avatar - Comment posted on 03/18/2009 09:58
nukka jdav
Last time I had Game Fuel I stayed up all night playing with my friends!

Then we played video games!

GAME FUEL!
zanthox's Avatar - Comment posted on 03/18/2009 10:05
zanthox
Jimmy here is clearly biased against all other tasty beverages. I'll have to take my drink enthusiast self elsewhere to get a truthful opinion on the topic.

<3
Half left's Avatar - Comment posted on 03/18/2009 10:11
Half left
AH MY FUCKIN' EYES!...

See you in court, Jim.
Xonticus's Avatar - Comment posted on 03/18/2009 10:16
Xonticus
I worked at Wal-mart on the Halo 3 release party...thing. Some kid standing in line downed 3, 2-litre bottles of that halo 3 gamefuel in a 30 minute period. If he doesn't have permanent brain damage from all the shit in it, he either had a heart attack or his liver is crying. I would probably have no less than 4 heart attacks, and piss myself right when I die from consuming 6 liters of brain-fuck.

Anyways, cheers to the new gamerfuel! I think I'll try it....once.

Oh and Jim, we all expect you to go into full detail of the 8 hour period after consuming such liquids, a full 15 page report on taste and possible ingredients before you actually look on the can. A full review will consist of no less than this. ;-)
Greylocke's Avatar - Comment posted on 03/18/2009 10:19
Greylocke
I drank one bottle back when it was first out once just to see what it tasted liked, and I hated it. Anyone notice that changed the Nightelf image from its original art? She has more clothing on the bottle.

Monodi's Avatar - Comment posted on 03/18/2009 10:21
Monodi
Good thing, I never tried the Halo3 thingy before but I kept hearing it was the fukken shitz.

Looks like a new chance
VampireChrist's Avatar - Comment posted on 03/18/2009 10:30
VampireChrist
aint gonna lie, that halo 3 flavor was pretty good
DinnertimeNinja's Avatar - Comment posted on 03/18/2009 10:31
DinnertimeNinja
Ugh.

The original Game Fuel was terrible (it just tasted completely artificial).

Maybe I'll give the blue stuff a try. I hope it tastes like blue slushies!
Chronic Logic's Avatar - Comment posted on 03/18/2009 10:32
Chronic Logic
That monocle is starting to get annoying.
Holyetheline's Avatar - Comment posted on 03/18/2009 10:59
Holyetheline
If you really did do that review it would make my day! haha
Jim Sterling's Avatar - Comment posted on 03/18/2009 11:01
Jim Sterling
Yeah, pictures of inanimate objects annoy me as well.
McSnow's Avatar - Comment posted on 03/18/2009 11:02
McSnow
I hear that drinking it turns you into a real man and real men play MMOs!
necrozen's Avatar - Comment posted on 03/18/2009 11:06
necrozen
I DEMAND A VIDEO OF YOU DRINKING THE ENTIRE BOTTLE!

Otherwise, how will I know you finished it? That would severely damage the credibility of your review of this tasty beverage, Jim.
Furyfire's Avatar - Comment posted on 03/18/2009 11:18
Furyfire
...Mmm Liqiud Candy!
nukka jdav's Avatar - Comment posted on 03/18/2009 11:30
nukka jdav
I demand a live internet !!!GAME FUEL!!! chugging contest. Preferably between you and Aaron Linde.
ToxinBlackheart's Avatar - Comment posted on 03/18/2009 11:59
ToxinBlackheart
The original Mountain Dew will always be the best, but I was pretty okay with Gamer Fuel.

Hopefully "Alliance Blue" will be good. :D
mr moustache's Avatar - Comment posted on 03/18/2009 12:10
mr moustache
liquid Sugar!!! yay
n3rv3's Avatar - Comment posted on 03/18/2009 12:15
n3rv3
I actually never tried game fuel.
Black Nexus's Avatar - Comment posted on 03/18/2009 12:34
Black Nexus
From what I heard you drink that stuff at your own risk.
Clown's Avatar - Comment posted on 03/18/2009 12:36
Clown
Pepsico is an evil company that is after your sweet meats. First they teamed up with viacom and their horrid music killing channel MTV to de-brain the "next Generation". Now they are teaming up with Blizzard for a WoW based soft drink in order to increase sendintary lifestyles of todays youth. All these "energy" sodas that have poped up are just a rip off of Surge made by the Coca- cola company(slighty less evil but with good taste) a few years ago but was pulled from the market and later introduced as Vault...another crappy soda...go drink some tea its actually good 4 u
GohanGVO's Avatar - Comment posted on 03/18/2009 13:03
GohanGVO
I am going to shower in the stuff EVERY DAY.
Electro Lemon's Avatar - Comment posted on 03/18/2009 13:12
Electro Lemon
I liked the taste of GameFuel...
Marou's Avatar - Comment posted on 03/18/2009 13:49
Marou
I cannot wait. I was hooked to that stuff so badly. I'm going too buy way too much.
Criamond's Avatar - Comment posted on 03/18/2009 14:01
Criamond
So you're telling me the man that can't handle our american bread because of HFCS is chugging the sickeningly sweetest damn Mt Dew flavor ever to exist? Jim, you're a riddle wrapped in an enigma wrapped in blubber. Good day, sir.
Timstuff's Avatar - Comment posted on 03/18/2009 14:05
Timstuff
Everyone knows that the best thing to consume as part of an inactive WoW-playing lifestyle is to consume lots of high-fructose corn syrup-laden beverages!
nukka jdav's Avatar - Comment posted on 03/18/2009 14:19
nukka jdav
I hope it keeps me awake for the intense sobbing I attempt every night.
-PL-'s Avatar - Comment posted on 03/18/2009 15:35
-PL-
Upon first glance I thought the picture caption said "sterilicious", as in, makes you sterile. Then it reminded me of that old myth about Mt. Dew lowering sperm count or whatever. Then I realized that I read the caption wrong.
Syn's Avatar - Comment posted on 03/18/2009 15:43
Syn
Yeah...we stay up all night playing games anyway. Don't need unnecessary fuel otherwise we wouldn't be able to sleep when the sun comes up and we would all burst into flames!
InfraredChimera's Avatar - Comment posted on 03/18/2009 15:53
InfraredChimera
Does anyone think that Mtn. Dew: Voltage smells like cotton candy, or is it just me?
Seta Soujiro's Avatar - Comment posted on 03/18/2009 16:03
Seta Soujiro
that's a good picture, Jim.
Link39's Avatar - Comment posted on 03/18/2009 17:14
Link39
Mountain Dew and gamers are hopelessly intertwined. They are everywhere we are, and now they've given us another chance to sample their sweet nectar.

Hey, any of you guys remember Gamer Grub? I heard if you grab some, and wash it back with some gamer fuel, you turn into Miyamoto.

I heard it from a guy. Totally true.
adultswim810's Avatar - Comment posted on 03/18/2009 17:35
adultswim810
I actually loved gamer fuel so this is awesome. However i pretty much never drink sodas anymore so yeah.
andycadaver's Avatar - Comment posted on 03/18/2009 22:02
andycadaver
Holy fuck that shit was amazingly delicious. I'm not a big fan of Halo, neither am I for WoW, but I picked some of that shit up like a year ago or something from a shop and it was great. Can't wait!
RiotMonster's Avatar - Comment posted on 03/19/2009 01:14
RiotMonster
I thoroughly enjoyed the taste.
Infininja's Avatar - Comment posted on 03/21/2009 07:08
Infininja
Oh Jim, that picture just made my morning.
Magic Whiskey's Avatar - Comment posted on 03/21/2009 11:16
Magic Whiskey
This is the best news to hit the 'net in a while. I loved Game Fuel, still have two unopened cans, and I can't wait for this new stuff.
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