Martin Kenwright founded Evolution and made the very brown PS3 racer Motostorm. With his new studio, Starship, he is doing things completely different. Its first game is CyberCook, "the first truly interactive cookery platform."
"There has been no major step change in the evolution of consumer cooking experiences in over 20 years," Kenwright told Eurogamer. "The 19th century had cookery books, 20th century had TV, analogue media and live shows. Direct to consumer has come of age, with mass technology ownership allowing us to move beyond existing channels into a brave new world called CyberCook.
"It's an experience second only to real cooking, a genuine game-changing platform with infinite opportunities for collaboration, partnerships and social media."
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