Quantcast
Most mobile game players quit after only one day, study finds - Destructoid

DestructoidJapanatorTomopopFlixist



Most mobile game players quit after only one day, study finds


6:00 PM on 04.09.2014
Most mobile game players quit after only one day, study finds photo



App testing firm Swrve spent 90 days tracking 10 million players late last year, watching how they took to new mobile games from studios like Activision, Epic Games, Gameloft, ZeptoLab, and WB Games. What they found was quite surprising: most mobile game players quit after only one day of play. 

They pulled numbers for the first and seventh day, as well as one month later, and found that only 34 percent of players on average are still playing after the first day. By day 30, only 5.5 percent are still on board.

Swrve also counted the number of sessions played for the dozens of games they tracked in this 90 days and found that about 45 percent of players never had more than 4 sessions with the game. 19 percent only play once, which is crazy when you consider that they likely paid for this game.

And for spending, only 2.2 percent of players made at least one purchase in the app in these 90 days. This breaks down to a total revenue per install of about $0.45.

This report is an interesting read, and likely a somewhat discouraging one for mobile game makers. 

Most Mobile Game Players Quit After One Day [re/code]







Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.








Win your choice of console from Destructoid! in Destructoid's Hangs on LockerDome

Industry Bull

6:00 PM on 08.19.2014
Bungie ordered to return stock to fired composer Marty O’Donnell

In April, Bungie fired its longtime composer, Marty O'Donnell. O'Donnell, one of the remaining original Bungie employees, was responsible for the music in Halo and the upcoming Destiny. He claimed he was "terminated...more



5:00 PM on 08.18.2014
A Sacred 3 developer apologizes for the game

Sacred 3 wasn't a very well received game; I felt it was an average and uninspired hack-'n'-slash game with some terrible attempts at humor. Comments on my review either sided on "hey, it's not too bad in co-op," to "this is ...more



2:15 PM on 08.15.2014
The guy responsible for Xbox 360 banner ads says he's sorry

When I think of the dashboard on Xbox platforms, I think "ads, everywhere" -- but it wasn't always this way. In a blog post on Gamasutra, software developer Allen Murray writes about how he was "one of the people -- if not TH...more



View all Industry Bull






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more