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Update:  Everyone calm down and carry on: Sony has confirmed that it's fake.

What the hell is this video? It seems it's a viral for Sony's PlayStation line. Kotaku says that it popped up this weekend.

It shows some scientist-looking people frantically running through the S.C.E. Principal Scientific Research Laboratory, Minami-Aoyama, in Tokyo, Japan. They run through hallways (shakycam -- ugh!) and finally find themselves in a room where a guy with what looks to be wearing 3D glasses is lying on the floor, frozen, mouth agape. They try to take away his controller but he starts screaming. Then the video shows some test bars with the text "PS4 V.3.1 - shibraku omochi kudasai" which means something like "please wait for awhile."

Before you start jumping to conclusions, know that we have no idea where this video came from. It does prominently name Sony and show PlayStation logos and what looks to be the same 3D glasses Sony uses for their sets and hardware, but anyone could have put this together.

If this is real, what is it trying to promote? 3D gaming? I don't think it does a very good job, if so.








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Dale North is Destructoid's Editor-In-Chief, a founding editor, and specialist in Japanese gaming. An accomplished musician, Dale was reporting from Japan during the earthquakes of 2011. Luckily, he got the fuck out alive and is home in America now with his wife and beloved corgi, Einstein. Dale is also a co-founder of Destructoid's sister anime site Japanator. Likes Corgis, Sega Saturn, PSP, iPhone, Photographic tools. Meet the rest of the team



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59 comments | showing # 1 to 50
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Buga's Avatar - Comment posted on 06/07/2010 13:23
Buga
shitty viral
Live by the Sword's Avatar - Comment posted on 06/07/2010 13:27
Live by the Sword
PS4 or bust...or rather HOAX!?
pokota's Avatar - Comment posted on 06/07/2010 13:27
pokota
It was just OK until he started laughing, that was the coolest part.
Meowmicks's Avatar - Comment posted on 06/07/2010 13:30
Meowmicks
I say bullshit. Sony already has the most powerful system on the market; it doesn't make sense to me that they're gonna be the first to jump to next-gen when they have so much more horsepower than their competitors. Also, the whole "Play our system and have an aneurysm" message this video seems to convey isn't a great marketing ploy... Then again, I've never claimed to understand the Japanese.
Corbanski's Avatar - Comment posted on 06/07/2010 13:34
Corbanski
that shit was fucked up
Nortonantivirus's Avatar - Comment posted on 06/07/2010 13:36
Nortonantivirus
What happened to the 10 year cycle? I think they dropped it, like having no rumble.
Also, stupid video.
BMkeys's Avatar - Comment posted on 06/07/2010 13:38
BMkeys
WTF?
Shadowiii's Avatar - Comment posted on 06/07/2010 13:39
Shadowiii
Oh what the hell, I just BOUGHT a PS3. I'm banking on this 10 year cycle, Sony! Don't mess me up now! :/
EternalDeathSlayer's Avatar - Comment posted on 06/07/2010 13:41
EternalDeathSlayer
@ Meowmicks: They've got more horsepower, but not "so much more" than their competitors. The gpu inside the 360 is arguably more powerful than the one inside the PS3. The difference is that the PS3 clearly has the more powerful processor, so while the A.I. and other stuff can be better, the graphics are almost at their limit aesthetically.

But yes, a new console would be a fucking waste of the already great hardware they have. And I'd be pissed and wouldn't buy it. I've already bought 2 PS3s.
eternalplayer2345's Avatar - Comment posted on 06/07/2010 13:47
eternalplayer2345
It's got to be 3d gaming, they could not be that stupid. The ps4 is just a red herring. Unless they want to market an firmware upgrade of the ps3 to 3d gaming as the ps4. Which would be odd.
djratchet's Avatar - Comment posted on 06/07/2010 13:53
djratchet
If ps4 is announced at e3 2010 I will come down Sony in a fire storm of RAGE. I JUST GOT MY PS3, DAMMIT. Also, 3D gaming is stupid.
GEMPadre036's Avatar - Comment posted on 06/07/2010 13:55
GEMPadre036
Is Cloverfield: The Video Game going to be launch title? But seriously, I'm calling shenanigans on this shit.
king kong five's Avatar - Comment posted on 06/07/2010 13:57
king kong five
Damn it, Sony, you were doing so well with your Kevin Butler ads. Now you're back to this creepy incoherent alienating bullshit?
Stakmaster's Avatar - Comment posted on 06/07/2010 14:14
Stakmaster
This...is scary. And probably not by Sony, either.
amtalx's Avatar - Comment posted on 06/07/2010 14:36
amtalx
He's screaming because they made him play a game in 3D. Oh the horror.
Stu576's Avatar - Comment posted on 06/07/2010 14:37
Stu576
People are acting like if Sony announce a PS4, it's gonna get released straight away
Elsa's Avatar - Comment posted on 06/07/2010 14:39
Elsa
... it wouldn't surprise me if Sony did do the video - they have a history of really, really, really bad advertising. The only decent Sony ads are the Kevin Butler ones (and even then they regressed a bit with the "insignificant other" ad which was like soooo much of their earlier advertising).
waypoetic's Avatar - Comment posted on 06/07/2010 14:41
waypoetic
Haha YES (!) they're back, the crazy pshycadelic 90's PlayStation commercials!
HEL105's Avatar - Comment posted on 06/07/2010 14:55
HEL105
Godzirra?
tylerstravis's Avatar - Comment posted on 06/07/2010 14:56
tylerstravis
It says PS4 and please wait for a while.

I really do think that it is a way for them to say that there is no plans for the PS4 in the near future.
Ghouls's Avatar - Comment posted on 06/07/2010 15:01
Ghouls
Why these people are knocking on doors is beyond me...
dtomek's Avatar - Comment posted on 06/07/2010 15:01
dtomek
I'm amazed at the memory spans here. Sony has only recently delved into what could be termed relevant, engrossing and sane advertising. Seeing them regress back to utter insanity would not surprise me one bit. Plus, wasn't the old theme of the PS3 advertising "try a PS3 and spend the rest of your life living in a padded room"?
Cupcakes's Avatar - Comment posted on 06/07/2010 15:06
Cupcakes
it's promoting me closing the video after about 15 seconds of shakycam. sorry sony, but you'll have to do better than this despite your apparent 10 dollar budget.
Cynic without a Cause's Avatar - Comment posted on 06/07/2010 15:11
Cynic without a Cause
I've always hated sony's advertising but then again I hate just about all advertising I see. A lot of them play like they were conceived by the "EXTREME" guys from Harold & Kumar. EXTREEEEEME!!!!
Ash Crimson's Avatar - Comment posted on 06/07/2010 15:15
Ash Crimson
Uh, that was lame..
EdgyDude's Avatar - Comment posted on 06/07/2010 15:29
EdgyDude
After watching, i can only ask myself: WHAT THE FUCK IS THIS SHIT?!
Sir playedallot's Avatar - Comment posted on 06/07/2010 15:38
Sir playedallot
not bad at all. they see the 3d gaming like bringing in the next console like m$ does with natal.
Crosshair386's Avatar - Comment posted on 06/07/2010 15:50
Crosshair386
Seriously, Sony has never been good with the whole viral marketing.
Neroisonfire's Avatar - Comment posted on 06/07/2010 15:51
Neroisonfire
I don't see Sony being the first to make a move. I think nintendo will be the first once their Wii stops selling ridiculously.

@eternaldeathslayer - the ps3 does have a technically inferior gpu, but it's a modded 7800 nvidea, but performs far better than the 7800s. We keep seeing games get better graphically, killzone 2 -> uncharted 2 -> god of war 3. We'll see what the next has in store. But you're probably right that we won't see a major difference between now and the end of the lifespan.

As for 360, while it technically has a better gpu base, we haven't seen 360 games look any better for awhile and they're still a ways behind killzone 2.
squall24's Avatar - Comment posted on 06/07/2010 15:51
squall24
pfff、it totally says "omachi kudasai"
Zeag's Avatar - Comment posted on 06/07/2010 15:56
Zeag
Phantasy Star 4 exclusive remake for PS3. You heard it here first people!
corna's Avatar - Comment posted on 06/07/2010 15:57
corna
Yeah, it's "Omachi kudasai" -- "Omochi kudasai" means "could you give me some of this: http://en.wikipedia.org/wiki/Omochi".
lol
ryuken's Avatar - Comment posted on 06/07/2010 16:19
ryuken
i'd rather it be 3d...not because I want 3d but because I dont want to think about buying a new Playstation for at least 2-3 more years.

Mines been running strong (80bc, just upgraded the HD to 500gigs (100bucks, same seagate as the original hd) I love sony :) knock on wood.

pretty wacky vid btw, did anybody translate, nothing interesting??
Danzflor's Avatar - Comment posted on 06/07/2010 16:20
Danzflor
Yep, me too was yelling: WHAT THA FUCK IS THAT, but when I read "please wait for a while", they're saying to the people waiting for a new sony system or 3D graphics to wait "a while" since they're still testing them, and (this is fiction now) cause of the failure of the subject guy in the video, they cannot release just yet.

My two cents.
The Cast's Avatar - Comment posted on 06/07/2010 16:38
The Cast
If it's a viral teaser for technology that we, the gamers who give a shit about gaming, we don't give a shit about, why should we give a shit what Sony is promoting for 3-D?

Damn you, Vanquish trailer.
Stigmeyer's Avatar - Comment posted on 06/07/2010 16:44
Stigmeyer
Yikes. I thought I was going to be sick from that video. Thank goodness that thing was laughing in such a cute little high-pitched way at the end. Totally made my memory of this vid happy. :)

But yeah, they can keep their 3D crap for the next...um...6 or 7 years AT LEAST!!
janoDX's Avatar - Comment posted on 06/07/2010 18:19
janoDX
Ok wheres my 10 year lifespan of ps3 games Sony?... WHERE!!...
pl0x kthanxbai's Avatar - Comment posted on 06/07/2010 18:20
pl0x kthanxbai
"GODDAMIT RUN, THE CAMERA GUY IS AFTER US!!!!"
yenner's Avatar - Comment posted on 06/07/2010 18:52
yenner
If this is indeed a viral vid put out by Sony, then I have to say I'm a little disappointed. Once again, it's a video that tells us nothing but "This product is so AWESOME you will lose you mind!!!" It's simply insulting to try to have people think their product is great without telling them anything about it. I get it, it's too early for any detail on the next gen console to be released. But then don't try to hype the damn thing.

Anyway this thing is probably not real, and I will just look like a dumbass ranting.
Cowpie's Avatar - Comment posted on 06/07/2010 19:30
Cowpie
Is Sony producing a horror movie?
pl0x kthanxbai's Avatar - Comment posted on 06/07/2010 21:04
pl0x kthanxbai
if the ps4 indeed comes out let it be known i said it first:


five hundred and ninety nine dollars...
J03yyz's Avatar - Comment posted on 06/07/2010 21:16
J03yyz
FUCK 3D
MesonW's Avatar - Comment posted on 06/08/2010 07:28
MesonW
tylerstravis had it closest I reckon.... this isn't an advert for PS4, it's basically saying "hold on, you don't need PS4 for a while, we have 3D!".
asyouburn's Avatar - Comment posted on 06/08/2010 14:21
asyouburn
To everyone complaining about the ten year cycle just because Sony supports ps3 for ten years doesn't mean they don't want to release something new. Just like they supported ps1 for ten years and ps2 is in it's tenth year. They've always done this.
Katya's Avatar - Comment posted on 02/08/2011 09:27
Katya
If this is indeed a viral vid put out by Sony, then I have to say I'm a little disappointed.
Best regards, Katya, CEO of burner program, virtual iscsi san
Skeypeer0's Avatar - Comment posted on 02/09/2011 07:56
Skeypeer0
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Speakersystemm
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EricLA's Avatar - Comment posted on 03/21/2011 23:44
EricLA
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rashood23's Avatar - Comment posted on 03/30/2011 06:47
rashood23
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