A truck shipping 6,000 videogames was violently hijacked in France. It is said that the games were all copies of Call of Duty: Modern Warfare 3, which would make sense as I don't think people would go to such lengths to steal Jimmie Johnson's Anything With An Engine.
In a theft so ludicrously staged that it could have been its own Call of Duty level, two men crashed into the delivery truck before emerging with hoods over their heads and knives in their hands. They then used tear gas to put the drivers down before making off with the loot. The shipment is said to be worth 400,000 Euros.
Furthermore, a second theft is said to have taken place in France on Saturday, with three hooded men using a "weapon" to steal another truck after blocking the road. This bumps the total amount of value lost at 780,000 Euros.
So we've had Activision turning up at the doors of pirates, people spending over $1,000 for an early copy, and two truck heists. Modern Warfare is now officially the closest videogames get to The One Ring.
[Via TFI, UltimatePS3 and CVG]
Jim Sterling serves as reviews editor for Destructoid.com, head of the Podtoid podcast, and produces a number of news stories, original features, one-of-a-kind videos. With his passionate argumentative style, controversial opinions, harsh delivery, and dedication to brutal honesty Sterling is a name that you can't help but recognize.
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Contest:
8:40 AM on 11.07.2011 | 
activision will only gain hype from this so no.
I really doubt it has anything to do with gamers, just like the people who bought a ton of Teletubby dolls in the nineties weren't Teletubby fans.
Well, some of them weren't.
I'll stick to buying games over Amazon and not leaving my house.
I'm betting on these guys just being thieves looking to make a quick buck than being gamers.
"just like the people who bought a ton of Teletubby dolls in the nineties weren't Teletubby fans."
I wasn't a fan until I cut a hole in Tinky Winky's backside. After that? BEST. TOY. EVER.
The purse was a nice touch.
This makes me think it could have been an elaborate publicity stunt. I'm sure Activision's marketing department has enough resources for something like this.
...or is there?