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Modern Warfare 3 dev tries to boost Metacritic user score photo

OH THE CORRUPTION! Sledgehammer Games boss Glen Schofield has been upset by the Metacritic score for Call of Duty: Modern Warfare 3 and was caught red-handed attempting to boost it via Twitter. But before we grab our pitchforks, it's not the official reviews he's got an issue with -- it's the swarm of raging nerds who keep bombing user reviews with 0/10 summaries.

"I don’t usually do this but, if u like MW3 go 2 Metacritic.com & help our user score," he Tweeted. "It’s suspiciously low. Be honest but help if u agree."

His comment was deleted after he got attacked by fans who were accusing him of "unfair boosting." Though the Tweet is now gone, he has responded to criticism by saying that he "knows" the game deserves better than a 1.7/10. It's hardly a Cliffy B situation, right? 

I think Schofield's biggest mistake was in regarding user reviews with anything other than amused contempt. They should only ever be used for entertainment purposes, since user reviews are so melodramatic that everything's either a 10/10 or a 0/10, usually depending on whether they like the publisher or not. Because that's what this has all come down to at the end of the day.








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72 comments | showing # 1 to 50
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Xeon121's Avatar - Comment posted on 11/14/2011 08:21
Xeon121
"I think Schofield's biggest mistake was in regarding user reviews with anything other than amused contempt"

This
quantumcatphd's Avatar - Comment posted on 11/14/2011 08:23
quantumcatphd
I may be in the minority, but it seems legit to me--as long as people adhered to the parts where he said "if you like MW3" and to "be honest, but help if you agree". I mean, sure, it's soliciting positive reviews, but only from those who really believed it.
Bakabakabaka's Avatar - Comment posted on 11/14/2011 08:24
Bakabakabaka
I wouldn't be too surprised if the dev thought that the tweet was deleted for good. There is a way to still link to the tweet, but I'm having a brain fart at the moment.
Sexualchocolate's Avatar - Comment posted on 11/14/2011 08:24
Sexualchocolate
"I think Schofield's biggest mistake was in regarding user reviews with anything other than amused contempt"

Seconded. Or Thirded, whatever.
doubleA329's Avatar - Comment posted on 11/14/2011 08:25
doubleA329
I don't exactly blame him because it seriously doesnt deserve a 1.7 average from the spammed zeroes, even if you think it's "cut and paste". But then again, the game will stil selll like hotcakes so I wouldn't really freak out too much.
muzykalscorpio's Avatar - Comment posted on 11/14/2011 08:28
muzykalscorpio
At least he tried, I guess.
pokota's Avatar - Comment posted on 11/14/2011 08:30
pokota
Nothing wrong or underhanded with that. You have every right to ask people to vote for you. That's not the same as obtaining votes by bribery. User votes don't even matter.

No problem with this at all.
Kyogissun's Avatar - Comment posted on 11/14/2011 08:32
Kyogissun
You know, I'm not even a huge CoD fan and I think you can't really blame him.

He wazn't trying to boost it into earth shattering numbers, he was just saying, 'Hey, someone's obviously low score bombing the game with malicious intent, if you like the game and haven't rated it yet, please consider giving it a good score to even things out'.

Granted, the game is selling just fine and doing well critic wise, it's still harmless for him to try.

But Glen man, you just shouldn't worry about it like Jim says. It's a bunch of raging Battlefield 3 fanboys and former (or still current) fans who feel that they were owed all that and a bag of chips when the game released. If it's worth anything, even as someone who enjoyed MW2 better, I still think the game merits a solid 7 for the campaign.

But the multiplayer I've got no comment on whatsoever.
killias2's Avatar - Comment posted on 11/14/2011 08:40
killias2
"I think Schofield's biggest mistake was in regarding user reviews with anything other than amusEd contempt"
This. I'm not a big fan, but this didn't seen bad at all.
Allistair Pinsof's Avatar - Comment posted on 11/14/2011 08:42
Allistair Pinsof
A lot of developers do this, they just don't get caught red-handed. I have sympathy for the indie devs that get "Meta-bombed" but Infinity Ward/Activision? No. You already have Sterling's 9.5 and 9+ million copies sold so just leave it be.

In the end, user ratings on Metacritic/Amazon are a joke anyway. This just makes developers look bad and doesn't help their score.
chemwizard's Avatar - Comment posted on 11/14/2011 08:43
chemwizard
I think he is taking user reviews too seriously. He is merely defending his product on the other hand and is rather open about it.

Say what you want about MW3, but it is not a 1.7/10 game. That being said, what right-minded fool looks at a user review when products such as microwave popcorn are forced to come with warnings that the bag might be hot. No offense to any of you (or myself for that matter), but taken as a whole, the average consumer is a dithering idiot.
free touch's Avatar - Comment posted on 11/14/2011 08:43
free touch
Im just saying... with something like 6 million sold of the first day, does he think these low scores really mean anything? People enjoy the game, they will play it. It will sell a shit ton for christmas, and I dont think some stupid ass nerds are going to stop mom from keeping her kid quiet.

Maybe I'm in the minority, but I don't use reviews for games. I read them sometimes, but then I go poop and forget about them.
Script-br's Avatar - Comment posted on 11/14/2011 08:44
Script-br
I don't think he did anything serious. He asked the fans of the game to help the score by doing reviews, but to be honest. He's not creating fake accounts to give 10 to his game.
Amna Umen's Avatar - Comment posted on 11/14/2011 08:45
Amna Umen
It's kind of funny how all these "Call of Duty fans" are getting mad about playing the exact same game as before when people on the outside have been saying it about the series for years. Can we now truly consider them gamers?
amtalx's Avatar - Comment posted on 11/14/2011 08:45
amtalx
How is it is boosting if he's asking people to "be honest"?
VitaminShoe's Avatar - Comment posted on 11/14/2011 08:46
VitaminShoe
I think Metacritic need to just get rid of user reviews all together they have lost their positive value the few have ruined the idea for the many and it's time to pull the plug. Then again these idiots are probobly providing Metacritic with the most clicks. (says the guy posting a comment on the internet)
redeemer's Avatar - Comment posted on 11/14/2011 08:49
redeemer
Even though a developer should have tougher skin and just try to laugh at user scores, if the publisher is going to use user scores as any sort of metric for determining a franchise's future, the developer has good reason to be concerned. Once again, this is a case of Metacritic being used incorrectly - by all parties - and gamer drama which would likely not exist of Metacritic, an ultimately useless website, would just disappear.
Attackbaby's Avatar - Comment posted on 11/14/2011 08:51
Attackbaby
reviews bombers are just sad pathetic losers.
Excel-2011's Avatar - Comment posted on 11/14/2011 08:52
Excel-2011
Yet more reason we need another video game crash.
Sanious's Avatar - Comment posted on 11/14/2011 08:52
Sanious
Weird, what he said was pretty ok by me. He was only asking people who like the game to give it a good rating.
Spaz's Avatar - Comment posted on 11/14/2011 08:53
Spaz
The 1.7 is the pc version so it actually sounds about right from what I hear.
Gorescream's Avatar - Comment posted on 11/14/2011 08:55
Gorescream
AHHAHAHAAHAHAHA
HAHAAHAHAHAAHAHA
Monodi's Avatar - Comment posted on 11/14/2011 09:00
Monodi
This is major chaos on both sides of the issue.
Godwhacker's Avatar - Comment posted on 11/14/2011 09:03
Godwhacker
Anyone know where this bombing campaign came from? I'm guessing BF3 nerds, but it might be Reddit or something.
Godwhacker's Avatar - Comment posted on 11/14/2011 09:05
Godwhacker
@Amma Ummen: I take it you've not played the game then? Because almost all of this trolling seems to be coming from people who haven't...
free touch's Avatar - Comment posted on 11/14/2011 09:11
free touch
@Jim Sterling: you forgot to switch user names to JimmyX.
dtomek's Avatar - Comment posted on 11/14/2011 09:11
dtomek
I'm not interested in MW3 for anything other than possibly finishing the story. On top of that I have never played MW3. That being said, I can still say with confidence that I am certain the game deserves higher than a 1.7.
beatola's Avatar - Comment posted on 11/14/2011 09:12
beatola
@Jin Sterling

oh how I wish that "Jin" was really a "Jim"... Just like Jim wishes he had fans...
UltorOscariot's Avatar - Comment posted on 11/14/2011 09:14
UltorOscariot
Does anyone actually read metacritic user reviews?
pokota's Avatar - Comment posted on 11/14/2011 09:15
pokota
@Jin Sterling
Heh. Don't get people's hopes up. But I will say goodbye to you, as you're likely to be banned.
salamagogo's Avatar - Comment posted on 11/14/2011 09:16
salamagogo
Ha, that "jin" sterling comment actually had me for a few seconds there..
VolksONER's Avatar - Comment posted on 11/14/2011 09:18
VolksONER
This just in... Cod supports boosters. Now they're being encouraged to do it outside of the game.
Eeeeee
Chewy Dinosaur's Avatar - Comment posted on 11/14/2011 09:22
Chewy Dinosaur
Personally, I think he had every right to ask that his score on an uber popular website, that will probably effect sales, not be so low, when anti-fans are bombing it.
hardy83's Avatar - Comment posted on 11/14/2011 09:25
hardy83
Funny how users can be emotional wrecks and try to lower a metascore of a game, but when the game maker tries to do the same to COUNTER the thing, people get pissed at him.
Jack Dandy's Avatar - Comment posted on 11/14/2011 09:26
Jack Dandy
That's right! "Professional" game reviews are the only one who should be taken seriously!

deathsmiles666's Avatar - Comment posted on 11/14/2011 09:31
deathsmiles666
I think devs are doing more than just complaining about user scores. They're actually doing something about it by pressuring Metacritic into deleting negative reviews of their games.

I posted 3 negative reviews and a mixed review in the past couple of months on the site and all were deleted. My positive reviews have not. Most recently I posted a negative review of Batman AC and it was deleted along with 3 other negative user reviews. I then reposted it, and it remained on the site for a week, until it became the most popular negative review with 14 votes, then it mysteriously disappeared.

None of my reviews were offensive; they simply stated my opinion. No doubt something shady is going on there.
Issun's Avatar - Comment posted on 11/14/2011 09:31
Issun
I would certainly not rate this game badly, because I know it is quite good. In fact I wouldn't rate it at all, since it really isn't up my alley.
Jack Dandy's Avatar - Comment posted on 11/14/2011 09:31
Jack Dandy
They are 100% trustworthy!

TheNephilym's Avatar - Comment posted on 11/14/2011 09:35
TheNephilym
It was a well-worded and very reasonable request. It's a shame that nerd rage put the userscore in the state it's in and it's a shame that he got blasted for asking the true fans to set things right "If they like MW3."
Jack Dandy's Avatar - Comment posted on 11/14/2011 09:37
Jack Dandy
Professional game reviewers have no bias, and if they give a 9.5 to a game that's been rehashed to hell and back, YOU CAN BE CERTAIN IT'S A QUALITY PURCHASE

Jack Dandy's Avatar - Comment posted on 11/14/2011 09:39
Jack Dandy
Oh! And don't forget to purchase these quality Call of Duty™ GUNARR GAMERRR GLASSEZ today! Only in Best Buy™!

tekbunny's Avatar - Comment posted on 11/14/2011 09:43
tekbunny
@jin

Lol, what's up wakatashi/rsistence?
C2Ultima's Avatar - Comment posted on 11/14/2011 09:52
C2Ultima
I don't mind. It's basically reverse trolling.
Felix Kyo Grnewald's Avatar - Comment posted on 11/14/2011 10:00
Felix Kyo Grnewald
Wow, that Kotaku-article is just... wow.

Maybe it's because the so-called "gamers" don't get invited to classy press-events and get everything shoved up their asses by Activision? Maybe they're just being honest?
garethxxgod's Avatar - Comment posted on 11/14/2011 10:10
garethxxgod
Sounds like the guy is just proud of the work he put into the game only to see it get slagged off and he couldn't ignore his gut reaction to defend it. It's understandable.
Evil Champ's Avatar - Comment posted on 11/14/2011 10:24
Evil Champ
And that is why I trust DToid reviews more than any other site. You're the man Jim! Keep up the conquest!
Enzi's Avatar - Comment posted on 11/14/2011 10:27
Enzi
Oh those glasses. L O L
Not even they can provide a better field of view.

But I agree, user reviews are very binary. Either they hate it or they love it. Otherwise you won't write reviews of the game if you just think it's okay. But with that in mind you could say you get a good average score. On the other hand, deleting negative user reviews. That's just bullshit even if it's just a troll review, you simply never really know.

And to bring one point up. This wasn't happening when MW2 arrived. MW1 and 2 brought new gamers. People that haven't played video games are suddently playing MW2. With MW3 on the other hand the cow isn't that easily milked anymore. CoD is really to what happened with the Wii. Yeah, it was successful as fuck but nobody can stay king forever.

Next fall of a king, World of Warcraft. :)
Googenstien's Avatar - Comment posted on 11/14/2011 10:28
Googenstien
Proof these these video game DEVS care about meaningless ratings and therefore MUST be doing this to game review sites and blogs.. *hint hint*
Davedude's Avatar - Comment posted on 11/14/2011 10:37
Davedude
Eh, I guess it's not that big of a deal considering the average IS 1.7/10 or so. Still, metacritic and other similar score aggregate sites are the devil. If you use them for their score average, you should feel bad. If you use them to find other people's reviews so that you can read up on what makes the game the way it is and how the many reviewers thought the game was, then that's fine.
qlum's Avatar - Comment posted on 11/14/2011 10:39
qlum
at least he didnt say lets go bomb battlefield 3 scores with bombs than again with an average score of 1.7 you cant really take it seriously anyway so no need to bump it.
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