It looks like the Call of Duty rebranding has had its desired effect, with Nielsen's Video Game Tracking bods showing that interest in Modern Warfare 2 has spiked considerably ever since evil publisher Activision decided to slap the franchise name back on the box.
Three "consumer interest fields" improved dramatically following the name change -- "Aided Awareness," "Definite Interest in Purchasing," and "Total Positive Interest in Purchasing." Comparing the stats between July 6, before the name was changed, and the more recent July 13, one sees a healthy improvement in consumer interest.
It was feared that "brand awareness" was missing from Modern Warfare 2 after it was decided to drop the CoD name, which was likely the driving factor of adding the name once more. If that was indeed the motivation for the constant name-swapping, then the move has apparently paid off.
Looks like a fear of deviating from established franchises has won the day yet again!
Jim Sterling serves as reviews editor for Destructoid.com, head of the Podtoid podcast, and produces a number of news stories, original features, one-of-a-kind videos. With his passionate argumentative style, controversial opinions, harsh delivery, and dedication to brutal honesty Sterling is a name that you can't help but recognize.
Likes
PS2, iPod Touch, Silent Hill 2, Metal Gear Solid, Dynasty Warriors 3
Meet the rest of the team
| BBcode help |
| [b]Bold text[/b] |
Bold text |
| [i]Italic text[/i] |
Italic text |
| [url]http://www.dtoid.com/[/url] |
http://www.dtoid.com |
| [url=http://www.dtoid.com/]Web link[/url] |
Web link |
|
| [img]http://www.example.com/robot.jpg[/img] |
 |
Post a comment! You can also post a photo below:
Comment with Facebook
Click connect and comment instantly!
|
Comment with Dtoid
New? SIGN UP - it takes 5 seconds
|
16 comments | showing # 1 to 16
|
Comment with Facebook
Click connect and comment instantly!
|
Comment with Dtoid
New? SIGN UP - it takes 5 seconds
|
Comments policy
Destructoid is an open discussion community. You don't need to "audition" to post a comment - just speak your mind. We respect differing opinions on the site, so have at it. Be smart, funny, insightful, clueless, or cute -- but back it up with substance. Keep your cool, keep it fun. We only ask that you act respectfully and above all: don't be a troll and ruin it for everyone else. Don't bring down gamers or we'll, you know, gently shoot you in the face and stuff you into a flaming mailbox. Each comment is your opportuntity to make this community awesomer. Is that even a word?
Avoiding the banhammer only requires common sense: spamming, trolling, racism, NSFW stuff, and other forms of sucking will not be tolerated. If anyone is griefing please report abuse. Be good. Don't suck!
Contest:
9:30 PM on 07.22.2009
| 
Plus, if you actually give a damn about whether it has CoD in front of the name, you do not deserve oxygen.