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Modern Warfare 2 gets $10 price hike on PC photo

It seems there is no low to which evil publisher Activision will not sink. Still licking its lips after raising the UK RRP of Modern Warfare 2, Activision has now turned its eyes upon America, singling out PC gamers and deeming that they do not yet pay too much money for computer games. Henceforth, the normal PC game RRP of $50 is being replaced, and Modern Warfare 2 shall cost $60, just like a console game.

One of the major benefits of being an honest PC gamer is the fact that games cost less. Both in the UK and US, one can expect a PC game to cost $10/£10 less than the PS3 or Xbox 360 version. Not so this time. Both GameStop and Amazon have the PC version listed for $60, meaning that Activision is yet again charging extra cash for a game, simply because it feels it can get away with it. 

The Call of Duty series has seen plenty of piracy on PC, and I have no idea how Activision thinks this will help the situation. I expect more pirates to rip the game off now, and feel even more justified in doing so. A publisher really shouldn't be justifying piracy, but these rather opportunistic and scummy price hikes garner no sympathy whatsoever. 

If anybody involved with the game complains about piracy on the PC version of Modern Warfare 2, I won't be feeling sorry for them. The idea of videogames and consoles raising prices instead of dropping them over time is becoming a very disturbing trend.








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129 comments | showing # 1 to 50
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Kreyg D's Avatar - Comment posted on 10/15/2009 08:03
Kreyg D
agreed with what you said at the end of that.

there was something said about the amount of piracy with the first game, then they go ahead and do this?

Oh well though, nothing we can do
HOLY TACO's Avatar - Comment posted on 10/15/2009 08:05
HOLY TACO
So they want me to pirate the PC version because they'll make up for it with console sales? Who cares, this shit will be pirated anyway might as well churn a few extra dollaz out of teh n00bs who pay for shit right?
Riegel88's Avatar - Comment posted on 10/15/2009 08:10
Riegel88
oh activision when will your greedy ways stop
Xzyliac's Avatar - Comment posted on 10/15/2009 08:11
Xzyliac
Dude I never even knew PC games were cheaper. I thought for sure when people realized they could get away with console games at $60 they would've done the same for PC. That blows. I don't are the logic either except an excuse to raise the price and keep it there. Kinda like what Jim claim MS does to XBLA.

Awmigod where's Sexualchocolate? He and all the other Actihaters are gonna have a field day.
jackburnt's Avatar - Comment posted on 10/15/2009 08:13
jackburnt
I don't agree with the price hike, but it amazes me that you actually condone pirating... on a gaming website.

If you have no respect for the publishers, at least have respect for the developers.
SovietMudkipz's Avatar - Comment posted on 10/15/2009 08:14
SovietMudkipz
I'll be renting the game now. Activision isn't getting my money.
mabman's Avatar - Comment posted on 10/15/2009 08:16
mabman
Uhhhhg. Fml.
Xzyliac's Avatar - Comment posted on 10/15/2009 08:17
Xzyliac
@jackburnt
Hate makes you do and say crazy ass shit.

If it were anyone else other than Acti, who has a repeated history of pissing people off, the words would be brutal but not so harsh.
Jim Sterling's Avatar - Comment posted on 10/15/2009 08:19
Jim Sterling
"I don't agree with the price hike, but it amazes me that you actually condone pirating... on a gaming website."

Not once did I condone it. I neither support nor condemn piracy on Destructoid. What I said was that Activision has given up the right to expect sympathy for being pirated, and that Activision has allowed pirates to feel justified in what they're doing.

I never said anybody should pirate the game.
CapnCrunk's Avatar - Comment posted on 10/15/2009 08:19
CapnCrunk
I certainly won't buy CoD6 because of this. Burning legit customers is no way to gain loyalty.
Alasdair Duncan's Avatar - Comment posted on 10/15/2009 08:19
Alasdair Duncan
I remember reading about the devs of CoD4 saying how they were disappointed in how many people were playing online multiplayer with a pirated copy.

So the way to fix it is to make the game more expensive?!?
jackburnt's Avatar - Comment posted on 10/15/2009 08:19
jackburnt
@Xzyliac

But like I said, Activision is a publisher, not a developer. You know the difference, right?

Publishers always are the "bad" people in pirates minds. But pirating hurts the developers, the actual people who create the awesome games we enjoy.
copilotlindy's Avatar - Comment posted on 10/15/2009 08:21
copilotlindy
@Kreyg D "Oh well though, nothing we can do"

Yes there is: Don't buy the game on any platform. This is one of a slew of reasons I'm refusing to buy MW2. Don't "vote" for this arrogant behavior by throwing money at it.
CtMythic's Avatar - Comment posted on 10/15/2009 08:21
CtMythic
Yeah, I'll be pirating this. Finally getting a laptop that can run games has already started to kill my Xbox because it's so much cheaper, easier, and more fun, and I thought I'd get MW2 on PC to save on the pointless price increase. Now they've lost my sale completely. Sorry, Infinity Ward.
jackburnt's Avatar - Comment posted on 10/15/2009 08:22
jackburnt
@Jim Sterling

Well, I agree that you never outright condoned it, but your attitude towards pirating seems like a parent smiling while his child steals a bar of candy. You don't condone it, but you're not disapproving either.

I think the price hike is a horrible idea and it will lead to piracy. But I don't think that justifies pirating the game.
gossomer's Avatar - Comment posted on 10/15/2009 08:23
gossomer
I am a huge fan of your site but condoning piracy publicly is not acceptable. I understand that you may be upset about $10 price but but resorting to piracy is not the answer. Please retract this and show some responsibility.
Corican's Avatar - Comment posted on 10/15/2009 08:25
Corican
I pre-ordered MW2 on PC from GAME (I'm in the UK) for £30 as soon as it was announced.

They always sell it to you for the lowest price they've listed, so I'm safe from the price hike.

I'm expecting to see the torrent sites fill up with MW2 ISOs from day one.
And I won't weep for Activision.
Cal's Avatar - Comment posted on 10/15/2009 08:25
Cal
It's not an issue of justifying piracy, people that were going to pirate COD:MW2 were going to do it anyway. It's more of Activision doing another BS move with an arbitrary price hike of $10 (20%) on just one version of the game.

This is even worse when compared to Gearbox/2K and Valve both offering 10% discounts via pre-orders of Borderlands and Left 4 Dead 2 on top of offering four-packs at just over half the price per person of COD:MW2.

Seriously, if you can get into four-packs of Borderlands and Left 4 Dead 2, you'd be paying (about) the same amount as for COD:MW2.
Br0th3rGr1mm's Avatar - Comment posted on 10/15/2009 08:26
Br0th3rGr1mm
I'm seriously surprised this wasn't done earlier. I thought sure that Fallout 3 had a big enough hype behind it for this to be tried a year ago.

I fear $60 will now be the standard price for ALL new games in the US.
Jon B's Avatar - Comment posted on 10/15/2009 08:32
Jon B
Pirating until it comes to a reasonable price for the multiplayer.

This is fucking ridiculous. I can get 2 new games for that price.
Jeremy Sydney's Avatar - Comment posted on 10/15/2009 08:37
Jeremy Sydney
@Jackburnt;

That's a pretty harsh analogy. Why are you so bent on crucifying Sterling for his words? He's stating facts. People will pirate the game more. Activision will receieve less sympathy because of these tactics. These are all facts, they are not his opinions, and in stating them I dont believe he gives an impression one way or another about how he feels about piracy. You're the one giving him a demonizable opinion.
Gilgamesh1317's Avatar - Comment posted on 10/15/2009 08:37
Gilgamesh1317
@gossomer: He didn't condone piracy publicly. He just said that Activision won't be getting any sympathy from him if they suffer from massive pirating of MW2.

I never intended to purchase Modern Warfare 2, simply because my money could go to delicious RPGs for my handhelds and be saved for when I import a ton of delicious RPGs for my handhelds. But now that Activison continues to pull shit like this, I'm just not buying any games they're involved with, unless I find them preowned (and even then, I'm not going to buy the COD games).
Sexualchocolate's Avatar - Comment posted on 10/15/2009 08:38
Sexualchocolate
Hey Xzyliac, was out on my lunch, smoking up a joint.

To be honest, this doesn't surprise me. I personally don't have a PC that will play MW2, or any game more demanding than the original Fallout's, but I will certainly be using a little of my brand new 50mb/s cable broadband to be downloading this bitch.

I will pirate it, i will seed it, i will delete it, i may even pirate it again. Just so that i know I'll have done all I can to stop the rise of game prices.

I mean, if a small publisher, or an indie dev said they NEEDED the extra cash to make a profit on a game i would not hold it against them.

But for the big, plastic perhipheral raping, hand over fist money making corporate giant like Activision to turn around and say (as they chug on cuban cigars and eat baby seals eyeballs) "gufaw gufaw, we could actually set a new president with this game, we could set the bar for other games to reach, we could even fucking set a new price! gufaw gufaw" - makes me sick.

I'm a very anti-capitalist person, i have serious issues with the way capitalism works, how it favours the rich and allows them to set their own rules, and this is a great example of why.

I wish Infinity Ward would use a different publisher, surely they've got their fucking pick after the success of their last games? Although I'm sure Activision are going to give them an extra £1 or £2 from that extra £10 per sale.
Steel Brotha's Avatar - Comment posted on 10/15/2009 08:39
Steel Brotha
@ Br0th3rGr1mm
Here In Canada the standard is $70 so consider yourself lucky. Sony actually announced though that Canadian prices for any first party Sony game will match US pricing. Uncharted 2 sits in Canada as $60 while Brutal Legend costs us $70. which game do you think Canadians will pick up first?
shadydentist's Avatar - Comment posted on 10/15/2009 08:40
shadydentist
Oh well. With the 4-pack bundle on steam, Borderlands and Left 4 Dead 2 combined costs about 65 dollars, so I guess I'll be playing those games instead.
Insanity-Oo's Avatar - Comment posted on 10/15/2009 08:40
Insanity-Oo
I don't think people should pirate this, but at the same, don't buy it for your PC; get it for a console (if you can).

What I'm worried about is activision setting a bad precedent. As a PC strategy gamer primarily, I won't be buying this game anyway, but I'd hate to see all PC games follow suit.
Jim Sterling's Avatar - Comment posted on 10/15/2009 08:42
Jim Sterling
If someone does something stupid, like driving with their head sticking out of a window, and they die, I might say "Well I don't have sympathy for that guy" but it's not the same as saying "I'm glad he's dead."
Phantom Spaceman's Avatar - Comment posted on 10/15/2009 08:42
Phantom Spaceman
It's called inflation. Games have been priced at $50 for years.
smoger's Avatar - Comment posted on 10/15/2009 08:44
smoger
won't buy it. won't pirate it.

now they have to sell 5 more copies to make up for mine. i hope many others feel the same.
Drunken Haze's Avatar - Comment posted on 10/15/2009 08:45
Drunken Haze
Thankfully activision-blizzard has only one or two good game franchise they havnt managed to run into the ground and can justify doing this for.

Be warned activision; eventually even normal consumers are going to realise your logo is a sign of bad quality, a crippled corpse cage where within, the dried up bulks of developers are drained and butchered for every penny, every slab of rotting flesh you can sell to the blind hoards because the festering pus looks shinney.
Ragewaar's Avatar - Comment posted on 10/15/2009 08:46
Ragewaar
@gossomer

LOL gtfo.

This is pretty sad indeed, i only hope other publishers dont follow this trend or PC gaming is going to take a pretty big hit. Activision can suck it at the moment, they've done sod all to endear the gaming community to them and yet IW make a damn good game. Time to find a new publisher IW?
Sexualchocolate's Avatar - Comment posted on 10/15/2009 08:47
Sexualchocolate
To all of those who think Jim has some kind of responsibility to "parent" or to "guide" you. Fuck off and die in a fire. You people are too stupid for teh internets.

Jim's opinion is Jim's opinion, it's not your fucking life guide. If you think Jim is condoning pircay, think less of him, fair do's, his opinion differs from yours.

It's not your place to tell him to remove his post.

He is a fat princess though.
covah's Avatar - Comment posted on 10/15/2009 08:47
covah
Oh Bobby
DGX Goggles's Avatar - Comment posted on 10/15/2009 08:49
DGX Goggles
And you are correct. Can't wait for the "two finger" discount.
Steel Brotha's Avatar - Comment posted on 10/15/2009 08:52
Steel Brotha
@ Phantom Spaceman
It's not inflation when only one company rises the prices. The MRSP standard would have to go up all at once.
PhazonYoshi's Avatar - Comment posted on 10/15/2009 08:53
PhazonYoshi
There are better games on PC for far less than this - who the hell is going to pay this? Hopefully nobody. Fucking activision, I don't have the money to spend on ONE game.
wox42's Avatar - Comment posted on 10/15/2009 08:55
wox42
What sucks is that there's actually a REASON that console games are more expensive. Microsoft and Sony charge to develop on their console, which in theory raises prices. I say in theory, because clearly the costs associated with development are no longer in line with what consumers can expect to pay.
Tarvu's Avatar - Comment posted on 10/15/2009 08:58
Tarvu
No, that's poaching.

Ace Ventura has nothing against Pirates as far as I know.

Alrighty then.
Nerdy Suit's Avatar - Comment posted on 10/15/2009 09:00
Nerdy Suit
On one hand, the Activision suits are doing their job by trying to increase revenue. No matter what the product or industry is, it's all about trying to figure out the max you can charge and sell to the max number of people in that price range.

What the suits at Activision don't seem to realize is that video gamers are some of the most vindictive consumers of any industry. The video game consumer is also one of the most educated consumer groups (educated in terms of knowing what they're buying) of any industry that is also very well connected with ways to get information and spit out hate for a company or product (they're heavy users of the internet). So I think the suits at Activision are being completely ignorant to how things like this will backfire on them. With this type of leadership, if I owned Activision stock, I'd be selling right about now.

@Jackburnt

I can only assume you work for Activision for the type of rhetoric that you're throwing around.
Rabite's Avatar - Comment posted on 10/15/2009 09:05
Rabite
Nerdy Suit: There's one small problem with your theory. You're talking about the actual gamers that go to sites like this and see the shit Activision pulls. You completely forget the college people that buy Halo/CoD/Madden and nothing else. Or any of the other groups who have that type of mentality of flocking to a series based solely on name brand. It's why DLC and the floods of sequels works. They see a new CoD and buy it. They see a new map pack and buy it. They don't buy that many games so when the one they usually buy goes up in price they probably won't even question it.
Chris Carter's Avatar - Comment posted on 10/15/2009 09:05
Chris Carter
If anyone could do it, it's Activision...
Turbofail's Avatar - Comment posted on 10/15/2009 09:06
Turbofail
errr, this happened like 2 months ago, I was wondering why Dtoid never jumped on this.
tornotlukin's Avatar - Comment posted on 10/15/2009 09:06
tornotlukin
Guess what I am not getting this month!
StingingVelvet's Avatar - Comment posted on 10/15/2009 09:07
StingingVelvet
I imagine they will be using an online key this time, which would basically make it impossible to play this game online with a pirated copy. That could make them feel secure in the price hike.

This is rather ridiculous though, since the extra money on consoles goes to licensing and Microsoft's cut. No one on PC takes a cut.
Tarvu's Avatar - Comment posted on 10/15/2009 09:09
Tarvu
Whatever they charge for it, they're going to make a mint in November. There are too many people who will buy a Call of Duty game regardless of expense or what they know of it.
bmart008's Avatar - Comment posted on 10/15/2009 09:11
bmart008
- I'm a gamer who will never buy a new game from activision again, they're a bunch of jerks.
jackburnt's Avatar - Comment posted on 10/15/2009 09:13
jackburnt
@Jeremy Sydney

"Why are you so bent on crucifying Sterling for his words?"

You and I differ on the definition of crucifying. Jim's in a sage on a stage position. What he says can affect others. If it seems like pirating isn't a big deal to him, then others (many others in this thread) will not think twice when they pirate it.

@Sexualchocolate

"I will pirate it, i will seed it, i will delete it, i may even pirate it again. Just so that i know I'll have done all I can to stop the rise of game prices. "

You know that's the most asinine argument for pirating ever? What do you think one of the reasons for the price inflation? Pirating. You're only trying to justify your own moral stance on pirating.


Nothing I or anyone else says will stop pirating. That has to be a personal decision (one I made recently since my best friend works in the gaming industry). But the bottomline: Don't try to justify pirating a game. If you don't believe in the price hike, don't pay for the game.
Kreyg D's Avatar - Comment posted on 10/15/2009 09:13
Kreyg D
@copilotlindy I will buy the game on the xbox360 or PS3 where I already intended to spend $60. Really, the price hike on PC will ultimately hurt them with sales on the PC and at that point it's their own fault.
JamnOnTheOne's Avatar - Comment posted on 10/15/2009 09:18
JamnOnTheOne
Since us video game lemmings (Jim included) still pay $60 for console titles and don't complain about it every time a new console title is released @ $60, why should any publisher expect that we wouldn't pay $60 for PC titles?
NapalmMcT DDS's Avatar - Comment posted on 10/15/2009 09:21
NapalmMcT DDS
This is a test by Activision. They believe that games will be bought at another $10 price hike. The only way they'll bring their MSRP back down, will be if we the, end level consumer, do not buy their games at this new price.

I think it was T Boone Pickens, last year, that said gas would be $3 a gallon so long as people are willing to pay for it, instead of walking or taking public transportation.
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