@CaptainBus
Where do you live? Wanna trade places? God, some guys think we all live in a vacation resort. Every place you visit as a tourist, if you keep to the main attractions you are most likely to be shielded of the crapshit that dwells on the place. Think about it.

meh amazon have it for £44.96 preorder. i can't see this being much of a problem.

@ Havoc Fang

tesco also sells their own brand cola at £2.50 for 12 cans.

Get real Activision. The max I will ever pay is £40.

No sale. Simple as. Having said that, let's see what the online retailers can do to drive the price down. And does Activision region lock 360 games?

Man, and I thought the 49,- euro price at Gamehubs was a ripoff!

Refusing to buy this now. Activision are making the UK it's btich. Tony Hawks, DJ Hero, Guitar Hero and now this. I'll just get Borderlands and Brutal Legend or Bayonetta or something for £25 cheaper from ASDA.

It sucks if you live in england. True. Don't like it? Leave. I did.

You know what else sucks? Being an american company and selling products in england. There are more costs than you'd think. I run my own business and have UK clients. In bank fees alone, it sucks. The pound is not as strong as it was (despite the slight recent recovery), making UK sales less attractive than they used to be.

Perhaps they are happier selling a smaller amount in the UK and seeing a higher profit margin on each unit sold. You can't blame them for that.

The new price for new games in pounds converted to CAD and USD.
55 GBP -> 101.104 CAD
55 GBP -> 90.4961 USD

The old price for new games in pounds converted to CAD and USD.
50 GBP -> 91.9254 CAD
50 GBP -> 82.2692 USD

The price for new games in Australia converted to CAD and USD.
110 AUD -> 98.8624 CAD
110 AUD -> 88.4622 USD

Yeah, this decision for the increase just simply doesn't make sense.
It was already sitting at an unreasonable price point before this...

Thieving bastards. I'll just rent it instead. There's absolutely no way they wouldn't turn a massive profit at the normal price, this is just Activision being greedy cunts.

The industry just keeps on raping its customers, unfortunately there are enough mugs out there who will keep taking it in the ass until they are paying £100 for a game that'll only work for a fortnight.

So activisions evil again right?

I have my own recession beating ideas for this game... Jungleflasher here i come!

HMV knock a couple of quid off on release day to get a sales lead on the Games Retailers. The usually put it back up a week or two later.

Game add a couple of quid as what I call "GAME Tax".
I guess I pay more to be bugged by an arsehole who knows jack shit every time I enter.

I don't go to Gamestation often.

If you pay full RRP for any game, you're doing it wrong.

You know I just realized how big activisions balls are, they demand a price cut from sony and then RAISE their price on their most anticipated game of this year in a territory that's already being treated badly.That goes well beyond a d!ck move.

I've still yet to see the hardened edition on a pre order site. because i was exspecting that to be £59.99 the same as batman arkham asylum collectors edition. the irony is if it IS 60 quid i'ld go the extra 20 quid rather than 15 for regular.

Also some places online are at pre-order price only of £44.99 if anyones looking to save something on regular editions at play.com

I'm sorry but i had to get in on this one.
@ HiddenAHB, What in the name of Christ on a mountain are you doing paying for what amounts to $120 per game. Ladies and gentlemen, hardcore still exists, and its name is The Gamers of Sao Paolo.
Next, just did the conversion & it amounts to around $90. I really can't think of anything to say to that. Mr Kotick needs to have his balls ripped off by one of those metal cases the Hardened Edition comes in- in the dark so he can put to good use those night visions goggles in the Prestige Ed. while a bunch of angry Brits. mint this guys nuts in exactly 55quid worth of gold. Yup, I think he'll get the message then.

@Black Nexus: Did Activision ever stop being evil since EA became tolerable?

FUCK. THAT. Boycotted.

* Welcome to third world, UK.

Publishers only get about one dollar in profit for each unit sold at $60.

Each territory they sell in will incur region specific increased distribution, tax and legal costs. There is a very real possibility that they absolutely have to raise the price in order to make any profit out of the UK without it going to English lawyers, retailers, distributors and of course, the freaking UK government.

Honestly, if you have a problem with the price in your country, your anger is probably better vented at your countries economic system than activision.

Hell, due to inflation alone after four years the price SHOULD go up.

Ew, need to clean hard drive space for a hefty size torrent.

http://coinmill.com/GBP_USD.html#GBP=55
To be clear, we are talking about a 'console' game costing $90 dollars in England.
RE- current conversion rate for GBP is .66@ - meaning your 100 dollars turns into only 66 dollars of purchasing power.

That because over 8 years of Bush Treasury trying to hide the fact that we were in a recession (for the past 8 years) by simply dropping the value of the dollar to 50 cents [Euros/ to Dollars](which makes US goods 'seem' cheaper to the rest of the world - and conversely makes world goods twice as expensive to US purchasers.

For example Gasoline going from 1 dollar, to 3 dollars. You might say, but that is a tripling, not a doubling. And you are correct, the extra dollar is basically a 'service fee' that traders and speculators were able to steal from consumers.

The important point is that the value of gasoline is still about a dollar.
Supply didn't actually change, and neither did demand.
All that changed was exchange arbitrage and speculation costs blossomed like cancer. Thanks again Wall Street, ps. let me bail you out.

Which also illustrates how massively rigged, irrational, and inefficient unregulated markets are (commonly referred to in propaganda a 'free' markets). 'Free markets' mean, possible for corporations to create monopoly and commit fraud without legal consequences. Monopoly of course being the opposite of capitalism, is it's self as much a tyranny as any example of dictatorship you might name.

Dictatorship, monopoly and war (and the corresponding possibility for service delivery disruption) is a great threat to use to extort money from consumers. Which explains why corporations, and the nation states they control through campaign contributions and mass media use these methods to attack and impoverish their internal populations with such consistency.

We are all bred for slaughter like farm animals, with notions like 'free markets'. Enjoy playing with your pop pop, bang bang game.

55 friggin pounds?!?! Are you serious?!
This is definitely going to raise eyebrows and encourage a very lively piracy situation here.