Game database:   #ABCDEFGHIJKLMNOPQRSTUVWXYZ         ALL     Xbox One     PS4     360     PS3     WiiU     Wii     PC     3DS     DS     PS Vita     PSP     iOS     Android


Modern Warfare 2 enjoys huge UK price hike, costs 54.99


10:20 AM on 07.16.2009
Modern Warfare 2 enjoys huge UK price hike, costs 54.99 photo



It's been a while since I lived in England now, but I still remember how annoying it was to spend £49.99 on a brand new videogame. It looked like things would calm down as I was leaving, with a lot of new games retailing for £39.99. However, if Activision's shocking price hike for Modern Warfare 2 is any indicator, it looks like the recession is giving publishers a license to gouge.

Amazingly, Modern Warfare 2 is going to sell for the hefty price of £54.99! The worst of it is that this is expected to be the first of many videogame price hikes across the UK, with other publishers ready to follow Activision's lead and make fifty-five quid an official price point.

"Exchange rates between the Euro and the pound are making it very difficult for publishers to show an acceptable operating margin in the UK," explains THQ man Ian Curran, apparently speaking in Activision's place. "You can’t continue to trade as normal when the biggest territory in Europe has seen cost of goods increase by 30 per cent due to the strengthening of the Euro. Publishers somehow need to offset this drastic increase in costs. I’m not surprised to see the SRP go up and I feel this will continue across more key titles."

Apparently, UK retailers were prepared for this, claiming that publishers have been "hammered" by the UK economy for quite some time. Meanwhile, Electronic Arts has stated officially that it has no plans to change its own prices, so that's something. 

"Will this affect consumers? I don’t think so," says one anonymous UK publisher. "If a title is this good, will they spend an extra £5? Of course. You can’t blame Activision. They’re entitled to do this – they’ve invested huge amounts."

What do you think? Will you will be buying Modern Warfare 2 for the high, high price of £54.99, or would you rather pay your rent that month?






Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.







Activision

1:00 PM on 02.24.2015
Reunion tour: New Guitar Hero reportedly in development

Don't adjust your (hot tub) time machine. You haven't traveled back to 2010; it just feels like it. According to a report from Kotaku UK, Activision has a new Guitar Hero title in the works. It's said to be announced at ...more



9:00 AM on 02.20.2015
Destiny to get matchmaking for Heroic Weekly Strikes

Bungie has been teasing a big change for Strikes (dungeons) going forward, and drumroll...it turns out that it's matchmaking for Weekly Heroic Strikes. As one of the three "weekly" events you can do for rewards (Heroics, Nigh...more



11:00 PM on 02.19.2015
Steam's running a free weekend for Call of Duty: Advanced Warfare multiplayer

To jump straight to the not-so-fun part: it's a 43.5GB download for Call of Duty: Advanced Warfare, and the promo only covers multiplayer. Also, it lasts until Sunday, February 22 at 1:00pm Pacific. So you can't swoop in, ogg...more



View all Activision






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more