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Mobile dev: Angry Birds is the new Super Mario Bros.

4:00 PM on 03.19.2011

Jim Sterling

Former Reviews Editor

There's no doubt that Angry Birds has become a big deal -- just look at how many "ha ha we know pop culture" pundits on TV mention the game for a cheap laugh. According to mobile developer Sourcebits, the game is big enough to be viewed as the Super Mario of a new generation.

"If you look at the market cap for easy-to-play casual games vs. the market cap for epic first person shooter type games, you’ll quickly understand the importance of Angry Birds," said sales VP Dan Gonzalez. "The hardcore gamer, while fairly large in a historical context, is completely dwarfed by the number of casual gamers adopting smart phones and tablets."

The other VP of sales, Brian Meehan, added: "The world is changing and fast. Angry Birds is the world’s new Mario Bros. My kids will never own a DS or PSP. They have everything via smart phones and tablets. When I travel, I love to walk from the back of the plane to the front and see what people are doing on their devices. Not surprisingly, it’s mostly games. I particularly see a lot of Angry Birds on iPhones and iPads. Not just one or two, but ten to 15."

Mobile gaming is definitely a huge part of our culture, and one that Destructoid has made great pains to include in our coverage. I do wish some of these mobile devs wouldn't sound so superior about it, though. Talk of mobile gaming from these people always has to be in the context of how flailing and pointless "traditional" gaming has become, with seems a overly combative. I just don't know why everything has to be successful at the expense of everything else.

Angry Birds Is 'The New Super Mario Bros.' [Industry Gamers]

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