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Mobile dev: Angry Birds is the new Super Mario Bros. photo

There's no doubt that Angry Birds has become a big deal -- just look at how many "ha ha we know pop culture" pundits on TV mention the game for a cheap laugh. According to mobile developer Sourcebits, the game is big enough to be viewed as the Super Mario of a new generation.

"If you look at the market cap for easy-to-play casual games vs. the market cap for epic first person shooter type games, you’ll quickly understand the importance of Angry Birds," said sales VP Dan Gonzalez. "The hardcore gamer, while fairly large in a historical context, is completely dwarfed by the number of casual gamers adopting smart phones and tablets."

The other VP of sales, Brian Meehan, added: "The world is changing and fast. Angry Birds is the world’s new Mario Bros. My kids will never own a DS or PSP. They have everything via smart phones and tablets. When I travel, I love to walk from the back of the plane to the front and see what people are doing on their devices. Not surprisingly, it’s mostly games. I particularly see a lot of Angry Birds on iPhones and iPads. Not just one or two, but ten to 15."

Mobile gaming is definitely a huge part of our culture, and one that Destructoid has made great pains to include in our coverage. I do wish some of these mobile devs wouldn't sound so superior about it, though. Talk of mobile gaming from these people always has to be in the context of how flailing and pointless "traditional" gaming has become, with seems a overly combative. I just don't know why everything has to be successful at the expense of everything else.

Angry Birds Is 'The New Super Mario Bros.' [Industry Gamers]








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145 comments | showing # 1 to 50
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next 50 comments

jasondm300's Avatar - Comment posted on 03/19/2011 16:02
jasondm300
Am I the only one who thinks angry birds is boring as hell?
Gorescream's Avatar - Comment posted on 03/19/2011 16:02
Gorescream
Not this shit again

Why do people always want to make dumbass remarks?
Dv8thwonder's Avatar - Comment posted on 03/19/2011 16:06
Dv8thwonder
This is a0 joke right?
maybekun's Avatar - Comment posted on 03/19/2011 16:08
maybekun
They must be joking.
Pacopaco's Avatar - Comment posted on 03/19/2011 16:10
Pacopaco
It's a mindless ripoff game that is enjoying its 15 minutes of fame via mass commercialization. If it outlasts its 15 minutes, I admit I will be sufficiently impressed and then maybe we can start with the comparisons to Super Mario Bros.

Not saying the game's BAD or anything, just massively overhyped.
myosan8bit's Avatar - Comment posted on 03/19/2011 16:13
myosan8bit
All this talk of DS being dead and oh what's that sound? 1 million plus pokemon games being sold and what's that? Preorders of 3DS going cosmic.No not dead just different........
Ilostmycookie's Avatar - Comment posted on 03/19/2011 16:14
Ilostmycookie
Ummm...Super Mario Brothers completely revolutionized a genre and its influence can still be seen today. Angry birds is...popular. Definitely on the same level.
MeisterLi's Avatar - Comment posted on 03/19/2011 16:14
MeisterLi
Angry birds is fun. But seriously. If I could somehow attach a NES-Controller to my phone, you'd see me playing Super Mario Bros 10000 times more than Angry Birds. It's not a bad game, but it isn't a prodigy either. Actually, no mobile game on iOS or Android I've played yet is.
VolksONER's Avatar - Comment posted on 03/19/2011 16:14
VolksONER
I hate all birds that don't come extra crispy
Sean Daisy's Avatar - Comment posted on 03/19/2011 16:17
Sean Daisy
Scratching our heads over why everyone's going apeshit over Angry Birds is the new scratching our heads over why everyone's going apeshit over Farmville.
Script-br's Avatar - Comment posted on 03/19/2011 16:18
Script-br
I didn't know Angry Birds was an innovative game that influenced the entire videogame market forever and created a mascot so popular it generates profit in pratically every game it appears.
Well, we'll see about that.
Caspulex's Avatar - Comment posted on 03/19/2011 16:19
Caspulex
"If you look at the market cap for easy-to-play casual games vs. the market cap for epic first person shooter type games

Stopped reading there.

Interestingly enough, the only people I know who play it extensively are my middle-aged parents...
PlanetPanton's Avatar - Comment posted on 03/19/2011 16:22
PlanetPanton
People don't know what else is out there, have extremely low standards, and obsess over what other people are obsessed with so that they fit in.

That is why Angry Birds is doing so well.
Cossner's Avatar - Comment posted on 03/19/2011 16:22
Cossner
In a couple of years none will remember angry birds. I bet all my jellybeans on it.
Camiwaits's Avatar - Comment posted on 03/19/2011 16:23
Camiwaits
Man. This kind of stuff makes me glad that Super Mario Bros was the Super Mario Bros of my generation.
Budogenkai's Avatar - Comment posted on 03/19/2011 16:25
Budogenkai
BAHAHAHHAHA!
annoyinglad's Avatar - Comment posted on 03/19/2011 16:25
annoyinglad
Really? This is ridiculous...

Also, I've played hundreds of games like Angry Birds before it was made and I'm sure there will be hundreds in the future. There never was and never will be anything special about it. It was just the first game on iDevices that was at least mediocre.

In my opinion, gamers aren't people who just buy Angry Birds or Cut the Rope or what have you so they can ease the pain of boring flights/bus rides. Gamers are people like us on Destructoid, those who live with the gaming culture day in and day out because they WANT to, not because it's convenient. It's like saying you're an athlete when you play ping pong with some friends on occassion. You're not one. Gaming isn't just playing one or two games every now and then.
Fear No Darkness's Avatar - Comment posted on 03/19/2011 16:26
Fear No Darkness
"Angry Birds is the world’s new Mario Bros."

Are you fucking kidding me? NO, it is NOT.

"Am I the only one who thinks angry birds is boring as hell?" No, I've played the lite version and was shocked that THIS is what everyone is talking about? Seriously?! Most over-hyped game ever.
The Silent Protagonist's Avatar - Comment posted on 03/19/2011 16:29
The Silent Protagonist
Angry Birds is a nice little diversion, but that's just it - its a nice little diversion. Super Mario is a franchise that always ups the ante with each new level presented to you.

I'd put Angry Birds more on par with Tetris, but I doubt it will even outlive that game's legacy. I mean, even as little diversions go, Tetris has been a near-perfect game for over 20 years.
Lord Death of Murder Mountain's Avatar - Comment posted on 03/19/2011 16:29
Lord Death of Murder Mountain
Why do all of these mobile developers have their heads stuffed firmly up their own (and each other's) asses? Angry Birds is entertaining in the same way that a McDonalds meal is tasty. AND, DAMN IT, NOW I'M HUNGRY.
deathsmiles666's Avatar - Comment posted on 03/19/2011 16:31
deathsmiles666
I got to admit, I don't want to play 20-hour interactive movies like Metal Gear and Resident Evil on a portable. Or slow and boring simulations like Gran Turismo. I want something simple and addictive. And I think most people would agree. Maybe not most people on this site, after all, most "hardcore" gamers these days are graphics whores. I think Nintendo and Sony are barking up the wrong tree. It just doesn't make sense to me to not emphasize portable-friendly games for a portable system.
Hasney's Avatar - Comment posted on 03/19/2011 16:35
Hasney
Angry Birds is the new Heavy Rain.

As in the victim of several retarded egotistical statements.
Drakengard's Avatar - Comment posted on 03/19/2011 16:35
Drakengard
It seems mildly entertaining. The biggest thing is this: most people who play Angry Birds probably don't play video games.

It's the game for non-gamers. Not just casuals and hardcores, but literally non-gamers. That said, gamers can enjoy it too, but I find that it appeals far more to the non-gaming populous since most of us actually have other games worth playing on our DS or PSP options.

And when we're home, we're not playing Angry Birds, I can tell you that much. We're either finishing a handheld game before getting some sleep or rocking out on our consoles where gaming is.

Will mobile gaming be bigger than console gaming? In terms of an audience, sure, but in terms of an actual culture, I'm not so sure.
HandsomeBeast's Avatar - Comment posted on 03/19/2011 16:36
HandsomeBeast
I thought the new Super Mario Bros of our generation was New Super Mario Bros.
ikoul's Avatar - Comment posted on 03/19/2011 16:39
ikoul
They're trying to hype themselves up so that venture capitalists and advertisers give them millions of dollars based on a business plan that essentially boils down to "casual games have a large audience", and doesn't even really include "we're making a quality game".

I would assume they know that their air of superiority is based on very little, but when they aren't criticized for it (and it brings in VC and ad money), what incentive do they have to not make such claims?
chiptoon's Avatar - Comment posted on 03/19/2011 16:41
chiptoon
Why is the news so full of stupid closed minded arrogant jerk developers these days?

like a heavy rain of angry bird poop
Epic-Kx's Avatar - Comment posted on 03/19/2011 16:41
Epic-Kx
Bitch please.
Johnny Justice's Avatar - Comment posted on 03/19/2011 16:44
Johnny Justice
Sounds like he's just trying to rattle off crap that the ignorant target demographic will believe. Our then again, it could be Meehan himself who's ignorant.
Tiredman's Avatar - Comment posted on 03/19/2011 16:44
Tiredman
Funny with the fps comment. I wonder how their game compares, profit wise, to cod black ops. Number of people playing makes no difference, when it comes down to it, it is always profit, profit, profit that matters.
deathsmiles666's Avatar - Comment posted on 03/19/2011 16:45
deathsmiles666
@Drakengard

"It seems mildly entertaining. The biggest thing is this: most people who play Angry Birds probably don't play video games."

Most people that think they're playing video games are actually playing interactive movies.
Kizeeta's Avatar - Comment posted on 03/19/2011 16:49
Kizeeta
I wish people would just shut the fuck up about Angry Birds.
Electrium's Avatar - Comment posted on 03/19/2011 16:51
Electrium
From The Silent Protagonist:
I'd put Angry Birds more on par with Tetris, but I doubt it will even outlive that game's legacy.
This, this, this this this. And...

From Jim Sterling:
I just don't know why everything has to be successful at the expense of everything else.
especially this.
kindaaloser's Avatar - Comment posted on 03/19/2011 16:51
kindaaloser
@Tiredman
You really don't understand anything, do you?

Have you even done any calculation to back that claim up, anyway?
Lexi Leigh's Avatar - Comment posted on 03/19/2011 16:52
Lexi Leigh
Angry birds is silly and lame. Not to mention stolen from a Newgrounds.com based flash game that came out almost a year before Angry birds ever did.

These morons will be knocked off their pedestal when they find that real gamers will stick with what they love. When Casual gamers lose interest and move onto the next big thing. You can't expect casual gamers to continuously follow and support these games.

Especially when the developer of said game stole the idea, and hasn't come up with any followup yet.

I'm really tired of hearing about the people involved with Angry Birds.
Scissors's Avatar - Comment posted on 03/19/2011 16:53
Scissors
FUCK YOU

yes I'm being Childish, but so are you
pedrovay2003's Avatar - Comment posted on 03/19/2011 16:53
pedrovay2003
Angry Birds is fun, but it's no Mario. Not even close.
sprldr's Avatar - Comment posted on 03/19/2011 16:53
sprldr
This is pathetic. I sort of enjoyed Angry Birds but now I'll end up thinking of this story every time I try to play it. Hmm.
Timothy Kelly's Avatar - Comment posted on 03/19/2011 16:53
Timothy Kelly
@chiptoon

I know right. What happened to being humble? Apparently it's a trait few developers possess, because you know...if you have a popular video game you're a fucking innovative godsend to a dying world of console games.

Give me a break.
fetusmilk's Avatar - Comment posted on 03/19/2011 16:53
fetusmilk
casual is the way you play the games, not a genre.

and this game is nothing like SMB. mainly because, it sucks. unlike SMB
Pascal Heid's Avatar - Comment posted on 03/19/2011 16:56
Pascal Heid
...well, the same way as Tamagotchis revolutionized the way we treat and own animals?
Elzam's Avatar - Comment posted on 03/19/2011 16:57
Elzam
It's "popcorn gaming." You make it, for the first few minutes you dig it, but by the end you wish that it was something else.
~JnRx Teh Jokester~'s Avatar - Comment posted on 03/19/2011 16:57
~JnRx Teh Jokester~
AWWW HELL NO HE NEED TO GET THE HELL OUT OF HERE WITH THAT >:( NEW SUPER MARIO BROS....is the new mario bros :D
brainderailment's Avatar - Comment posted on 03/19/2011 16:57
brainderailment
You made a $.99 game popular, good for you.
Salnax's Avatar - Comment posted on 03/19/2011 16:59
Salnax
It saddens me that Crush the Castle has had its popularity stolen from it.
Lexi Leigh's Avatar - Comment posted on 03/19/2011 17:00
Lexi Leigh
@Salnax

That's it! that's the game I was talking about! I am soooo glad I'm not the only one who played it.

Screw angry birds. Theives. All of them.
Davoidbot's Avatar - Comment posted on 03/19/2011 17:00
Davoidbot
@fetusmilk

Exactly, I hate how people pretend that if you play a certain type of game, that automatically makes you a "casual". Casual is a way you play any game, not a trait of the game itself. Take for example Tetris, I'm sure many people nowadays consider it casual, but then what it is to the people who have spent hundreds of hours trying to break records on it?
sky4's Avatar - Comment posted on 03/19/2011 17:01
sky4
Super Mario Brothers has remained relevant and a key part of the industry for 25 years, I would be shocked if Angry Birds continues for another 5
Tiredman's Avatar - Comment posted on 03/19/2011 17:01
Tiredman
Nope, no calculations, but you also aren't reading my statement correctly. My statement is this, even if angry birds has 4 to 5 times the playerbase of black ops, they don't get 4 to 5 times the profit of it. I am not saying black ops owns it, I am saying that angry birds might be a bit lower, might be the same, or might be a bit higher, but they are nowhere near enough ahead of black ops to make statements that non phone gaming is dead or dying.
deathsmiles666's Avatar - Comment posted on 03/19/2011 17:02
deathsmiles666
@Electrium

"From The Silent Protagonist:
I'd put Angry Birds more on par with Tetris, but I doubt it will even outlive that game's legacy.
This, this, this this this."

So you two think that Angry Birds is on par with what many would say is the greatest game of all time? I guess that would explain why it's selling so well. Thanks guys for your input. lol
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