Quantcast
Mobile company pays $18M to rename Cal football field - Destructoid




Mobile company pays $18M to rename Cal football field


7:00 AM on 12.09.2013
Cal Berkeley field buyMobile company pays $18M to rename Cal football field photo



California Memorial Stadium, Cal Berkeley's football colosseum, will get a name change, at least for the next decade and a half. A 15 year long, $18M deal between the school and mobile game publisher Kabam will see the stadium renamed, "Kabam Field at California Memorial Stadium."

According to Cal, this mouthful of a name marks the largest field-naming rights deal in US college sports history. College football is such a racket. It is the unpaid internships of sports.

Incidentally, that $18 million over 15 years is nothing compared to the $445 million debt the school is carrying (and struggling to pay) for the recent, huge stadium renovation. In fact, the school is paying $18 million yearly just on the interest. Meanwhile, Kabam is expected to surpass $300 million in revenue in 2013. 

Re-branding such an iconic stadium feels a bit dirty in and of itself, like when people thought we'd call Candlestick anything other than Candlestick, but it's so bizarre to me to see a mobile game publisher nailing down high publicity naming rights.

Mobile game publisher Kabam drops $18M to put its name on UC Berkeley’s football field [VentureBeat]






Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.







Sports

3:00 PM on 08.27.2014
OlliOlli grinds perfectly onto PS4 and PS3

Minimalist skateboarding game OlliOlli first kickflipped its way into our hearts this January when it landed on PlayStation Vita, and now it's rolled onto PS3 and PS4. The console version is every bit as gnarly as its portable predecessor. Plus, it features cross-buy and cross-save functionality, so experienced shredders needn't stall jumping back in.more



2:15 PM on 08.26.2014
NHL 15 demo is up on PS4 and Xbox One

You can play as either the New York Rangers or LA Kings, test out that new skill stick they're flaunting, or go into a free skate practice mode if you're new. more



11:00 PM on 08.25.2014
Funky bass lines and dunks from the baseline dominate this NBA 2K15 trailer

Whether you're in it for the aggressive poster-worthy dunks or the smooth groove put down by the Red Hot Chili Peppers' Flea, everything about this NBA 2K15 trailer is in your face. And, that's before Shaq weighs in wit...more



View all Sports






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more