Quantcast
MMOs don't work in the US, Take-Two CEO says - Destructoid




Game database:   #ABCDEFGHIJKLMNOPQRSTUVWXYZ         ALL     Xbox One     PS4     360     PS3     WiiU     Wii     PC     3DS     DS     PS Vita     PSP     iOS     Android


MMOs don't work in the US, Take-Two CEO says


7:00 AM on 05.31.2013
MMOs don't work in the US, Take-Two CEO says photo



Did you know Take-Two was investing in the MMO genre? They sure are, but don't be surprised by your lack of knowledge on their projects as these MMOs are targeted just for Asia.

"We're actively investing in online MMOs, we're not doing it in the US. Why? Because MMOs don't work here," Take-Two CEO Strauss Zelnick said during the Cowen Technology, Media, and Telecom Conference.

Strauss added that only two MMOs have ever found true success in the US: World of Warcraft and EverQuest. He also specifically referenced how Blizzard had to delay and restart their other upcoming MMO project, Titan, noting that competitors have had "very, very expensive lessons" learning the hard way on how MMOs perform in the US.

So Take-Two is just focusing on the Asian market with their current MMO projects such as NBA 2K Online, and Civilization Online.

"We've stayed away from that market and instead we went to Asia where at any given time ten or twenty are successful in China generating lots of revenue. And we figured, we don't really know China very well, so we partnered with the best company in China: Tencent. They taught us the business, we taught them something about sports game development and we've launched NBA 2K Online with virtually no economic risk and a straight shot to the upside."

Take-Two: MMOs don't work in the US [GameSpot]






Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.







MMO

12:30 PM on 01.23.2015
At $10, yeah, Guild Wars 2 is worth playing

As a casual MMO player, I've always liked the Guild Wars series -- no monthly subscription fits my lifestyle, you know? I don't have to feel guilty about wasting money by not playing "enough," whatever that is. If you're of a...more



4:00 PM on 01.21.2015
Review: Final Fantasy XIV: A Realm Reborn (Patch 2.5)

Final Fantasy XIV has come a long way. Although there wasn't any real endgame content to speak of when A Realm Reborn launched in its 2.0 incarnation, Square Enix worked hard to deliver in 2.1, and has continued to deliv...more



9:30 AM on 01.21.2015
Surprise! Elder Scrolls Online is dropping the fee for existing subscribers, console version dated

When I reviewed The Elder Scrolls Online back at launch I thought it had potential, but not enough to keep people paying for subscription time. Plenty of MMOs have enjoyed a subscription-based model, and games like ...more



View all MMO






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more