hot  /  reviews  /  videos  /  cblogs  /  qposts

MMOs don't work in the US, Take-Two CEO says

7:00 AM on 05.31.2013 // Hamza CTZ Aziz
  @CTZ

But they do work in Asia

Did you know Take-Two was investing in the MMO genre? They sure are, but don't be surprised by your lack of knowledge on their projects as these MMOs are targeted just for Asia.

"We're actively investing in online MMOs, we're not doing it in the US. Why? Because MMOs don't work here," Take-Two CEO Strauss Zelnick said during the Cowen Technology, Media, and Telecom Conference.

Strauss added that only two MMOs have ever found true success in the US: World of Warcraft and EverQuest. He also specifically referenced how Blizzard had to delay and restart their other upcoming MMO project, Titan, noting that competitors have had "very, very expensive lessons" learning the hard way on how MMOs perform in the US.

So Take-Two is just focusing on the Asian market with their current MMO projects such as NBA 2K Online, and Civilization Online.

"We've stayed away from that market and instead we went to Asia where at any given time ten or twenty are successful in China generating lots of revenue. And we figured, we don't really know China very well, so we partnered with the best company in China: Tencent. They taught us the business, we taught them something about sports game development and we've launched NBA 2K Online with virtually no economic risk and a straight shot to the upside."

Take-Two: MMOs don't work in the US [GameSpot]




 Setup email comments

Unsavory comments? Please report harassment, spam, and hate speech to our moderators, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding *.disqus.com to your whitelists.

 Quickposts
Status updates from C-bloggers

TheDefenestrator avatarTheDefenestrator
I dig the feature in Until Dawn where, if you have the Playstation camera, it will record you briefly during jump scares for you to watch later. It's a really neat use of an underused peripheral. Too bad I'm dead inside and never react to them.
Shinta avatarShinta
[img]http://i.imgur.com/oZ7CQJa.jpg[/img]
nanashi avatarnanashi
Fallout Shelter: Impossible to Learn, Easy to Master.
Mike Wallace avatarMike Wallace
Not saying this is the case, but Kojima has gone on record as being a huge Mad Max: Fury Road fan. Konami decided to release MGSV on the same day as Mad Max TVG. They're trying piss on Kojima's lawn, man.
ooktar avatarooktar
Downloading Phantom Pain. ETA, 16 hours. Just in time for lunch tomorrow.
Mr Knives avatarMr Knives
OH WOW. Talk about a complete about face. After slogging through the horrid beginning and slow ass swap sequence this game picked up exponentially. So far, I'm enjoying the hell out of it now. All if forgiven. Thank you based Kojima.
Rad Party God avatarRad Party God
Oh, joyful night. [youtube]https://youtu.be/6EfhAFA2yFE[/youtube]
techsupport avatartechsupport
After a summer of on-and-off casual play, I've finally reached lv. 34 in Destiny :')
nanashi avatarnanashi
also Fallout Shelter just made me utter this: "I have to get these pregnancies done.." life is trivial in this game!
Mr Knives avatarMr Knives
Let it be known that Metal Gear 2 for MXS has aged horribly and is no fun to play. In the midst of a MGS marathon, looks like I'm skipping ahead to MGS.
Rad Party God avatarRad Party God
"Available: 31 August - This game will unlock in approximately 2 hours" HOLY SHIET! [youtube]https://youtu.be/9jK-NcRmVcw[/youtube]
nanashi avatarnanashi
-nudge nudge- hey Sony, discount Ys: I and II Chronicles and Ys: Seven on the PSP :D
RadicalYoseph avatarRadicalYoseph
Just out of curiosity, does anybody here still play Mario Kart 8 at all frequently?
Cosmonstropolis avatarCosmonstropolis
Neighbors ended up calling the cops. I hid under a cardboard box. Police officers were perplexed but went back to their patrol routes after a minute or so.
techsupport avatartechsupport
!a new MGS: Ground Zeroes update file auto dl'd and installed..the day prior to MGSV... hmm.. coincidence? OR... coincidence?
GoofierBrute avatarGoofierBrute
Just got an email from Nintendo saying that my Club Nintendo reward has been shipped and is on its way. Now it's the end of an era. *pours one out for Club Nintendo*
wutangclam avatarwutangclam
I've been thinking of starting up a criticism-minded "game of the month" type podcast. Would anyone be interested in something like that? If you'd wanna be part of it, let me know, I'm generating ideas and looking for contributors
CJ Andriessen avatarCJ Andriessen
Playing the most difficult strategy game ever: trying to figure out what order to beat your backlog in.
ChillyBilly avatarChillyBilly
Transient Ryu stays ripped by riding the rails and throwing other transients off of his rail cars - [IMG]http://i22.photobucket.com/albums/b321/Felth/homeless%20ryu.jpg~original[/IMG]
OverlordZetta avatarOverlordZetta
I'm so, so sorry everyone. :(
more quickposts


Contest!


Seriously

Invert site colors

  Dark Theme
  Light Theme


Destructoid means family.
Living the dream, since 2006

Pssst. konami code + enter

modernmethod logo



Back to Top


We follow moms on   Facebook  and   Twitter
  Light Theme      Dark Theme
Pssst. Konami Code + Enter!
You may remix stuff our site under creative commons w/@
- Destructoid means family. Living the dream, since 2006 -