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MLG viewership up, outpaces March Madness

5:00 AM on 12.13.2013 // Steven Hansen
  @dtoidsteven

Major league growth

While League of Legends creeps up on the National Hockey League in terms of numbers, MLG is quite happy to boast that its "[v]iewers consumed more than 54 million hours of MLG’s online video in 2013 vs. 14 million hours of video consumed by NCAA March Madness Live viewers."

As a whole, "MLG online video consumption was up 262% over 2012 and 1557% since 2010." The eSports leader is clearly barreling forward. It recently announced its own premium streaming platform, MLG.TV, meant to circumvent the likes of Twitch and UStream. I wonder how long until the PS4 and Xbox One get MLG.TV apps. I wonder how long before I won't instinctively type "MLB" first. Hopefully never.

One other fun tidbit of data: 90% of MLG.TV's audience is male. Maybe that accounts for all the growth.

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Steven Hansen, Features Editor
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Steven watches anime & sports, buys meat out of trucks, dates a Muppet, and is only good at cooking. He stands before you bereft of solace and well on the road to perdition. ('^ω^) more   |   staff directory

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