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Mirror's Edge viral marketing makes its way to Syracuse

2:52 PM on 11.06.2008, Brad Rice 19 comments

Mirror's Edge viral marketing makes its way to Syracuse photo
     Viral Marketing

Syracuse isn't a hotbed for much activity in my mind, save for abolitionism, and it's not like we have much need for that right now, do we? So, I was rather surprised to hear that EA has its mysterious street team out and about at Syracuse University, placing "Wanted" flyers around campus, asking for the capture of Faith.

The flyers went up along our campus quad, where just about everyone has to cross at some point of the day. They're essentially just pieces of glossy paper taped down to the sidewalk, and I couldn't find any posters hanging in buildings or attached to light poles.

You can check out a few more photos of the flyer down in the gallery below. Check your local campus, college students (and I know you're on here instead of in class): Where are the Mirror's Edge flyers?


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DanlHaas's Avatar
DanlHaas at 11/06/2008 15:04
Yeah, I'm on an even SMALLER Iowa campus. No chance.
Budboy311's Avatar
Budboy311 at 11/06/2008 15:08
@ Tim

Look at everyone while walking around campus. They aren't looking at people, that way you have to stop and chat. Most people are looking at the ground, walking as quick as possible to their next class. Hence, ads on sidewalks.
Gamer Named Tim's Avatar
Gamer Named Tim at 11/06/2008 15:17
@Budboy311

Well, the way I see it, they could have posted it in a more believable place.

All the people who have never heard of the game might just assume it's a joke and not look into it. If it were posted on a pole somewhere, it might be taken more seriously and investigated.
Dexter345's Avatar
Dexter345 at 11/06/2008 15:33
I could go walking around to tell you if there are any here. I wouldn't know right now though, I already spend all of my day in lab.
Budboy311's Avatar
Budboy311 at 11/06/2008 15:39
@ Tim

True, but this is more of a wink wink for the people who do know, or at least have heard of it. I know where I graduated from the sidewalks were covered, because that IS what got attention. Very little was on trees or boards, and if there was one copy there, there were at least five on the sidewalks around that same posting.
vexed alex's Avatar
vexed alex at 11/06/2008 15:52
What the fuck is a Syracuse?
Holyetheline's Avatar
Holyetheline at 11/06/2008 16:00
I would take one of those if I saw it in public.
Xhumation's Avatar
Xhumation at 11/06/2008 16:13
Hey at least EA tries some marketing on your campus.

Here in Mexico..not much videogame marketing.
greks224's Avatar
greks224 at 11/06/2008 17:29
I don't know if Destructoid mentioned this, but I saw some Little Big Planet viral marketing at my college (Columbia). They put a miniature billboard up advertising for the game under a bush--it was cute.
Necros's Avatar
Necros at 11/06/2008 17:30
Even after you told me about these, I didn't go to look for them, but this is surprising, since SU is a hotbed of...nothing.
8BitBrad's Avatar
8BitBrad at 11/06/2008 17:32
haha, I find this neat seeing as I live about 15mins from SU.
rdaneel72's Avatar
rdaneel72 at 11/06/2008 17:36
Syracuse??? I went to SU, froze my nuts off 9 months out of the year, ate Dinosaur BBQ and Sal's Birdland wings, worked at Media Play in Shoppingtown Mall, and tripped in Oakwood Cemetery every Halloween. Is the Lost Horizen still open? What a dive!!!
TheGregsaw's Avatar
TheGregsaw at 11/06/2008 18:49
Found these all over the place at U of K
ThunderHeartXI's Avatar
ThunderHeartXI at 11/06/2008 23:42
I'd totally snatch one of these if I saw it. And then run away like an idiot and hide it somewhere in my room.
DR EGG's Avatar
DR EGG at 11/07/2008 05:49
Makes sense. In western NY, everybody's always staring at the ground. Gloomy Guses, all of 'em.
The Octagon's Avatar
The Octagon at 11/07/2008 08:17
@rdaneel72:

I live in Syracuse and I can tell you 1) Dino rules. Never forget that. 2) Media Play has been closed for a while, but I used to love shopping there for games 3) Oakwood Cemetery is creepy as hell. You're nuts for having done that and it's awesome. 4) Lost Horizon reopened after a period of years where it changed ownership/names and was generally stupid. Now it's less dive-y but still attracts good crowds for shows.
AILDFan's Avatar
AILDFan at 11/07/2008 20:24
I saw that and shat a brick or twelve.

Did you see the Pac-Man cosplayers near the Dome two days ago?
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