Breaking MEGATON news: Game developers and publishers absolutely love taking money from us, and look forward to a day when they can take even more than they already do. That seems to be the message from a latest industry survey, that polled games industry members to reveal microtransactions had the most potential impact.
160 members of the industry were polled, with 66% of the vote claiming microtransactions were the most impactful development in gaming, followed closely by Smartphones with 61% of the vote. User-generated content claimed 43%, with advertising revenue and voice recognition accounting for 21% and 18% respectively.
It was Apple's iPhone that was voted the platform with the most potential. 74% of the vote went to Apple's latest shiny expensive toy.
So there you have it. You can rest easy tonight, knowing that the games industry loves your money. So long as we're all clear on that.
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