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Microsoft tries to justify Xbox 360 Arcade price hike photo

A few days ago, we talked about how greedy Microsoft used the Modern Warfare 2 price hike to sneak in a price raise of its own, adding an extra £20 to the cost of an Xbox 360 Arcade and piling a few extra quid onto a number of accessories. Microsoft won't admit that it's just being a greedy, parasitic bitch, instead trying to contrive a reason for raping the British consumer.

"We are making modest increases on the Xbox 360 Arcade console as you can see," snivels Xbox Europe boss Chris Lewis. "The reality now is partly to offset currency exchange rate fluctuations which have impacted us in local market conditions -- particularly in the UK. And you’ve seen other consumer products operate in the same way. But I think even with that we still offer the most affordable console in the marketplace out there.

"So we’ve reset the price point largely based on exchange rate fluctuations, but are still very happy we offer great value through the Xbox 360 Arcade."

You don't raise the price of electronics. Simple as that. It doesn't work that way, and in a country that already pays more than it should for electronic equipment and videogames, it's about the scummiest thing you can do to your consumers. The exchange rate is an absolutely terrible excuse, especially since the economy is doing better this year than it did last year. Microsoft saw that Activision raised the price of Modern Warfare 2 just because it could, and wants to do the same. If that wasn't the case, why would MS also be offering a price drop for the 360 Elite? 

Pathetic move by Microsoft here. Utterly pathetic.


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58 comments | showing # 1 to 50

Crunshii's Avatar - Comment posted on 08/27/2009 08:24
Crunshii
lol, it wont matter.

Everyone with an xbox is already a victim to Microsoft faulty purchase claws (drinking the kool-aid!) and there is nothing you can do about it except buying more consoles while you ship off the RROD one.

You can bitch and whine about it, but you will still pay them in the end. Truly sad.
Phantom Spaceman's Avatar - Comment posted on 08/27/2009 08:27
Phantom Spaceman
@crun: Rrod replacements are free
Queasy's Avatar - Comment posted on 08/27/2009 08:29
Queasy
When you look at the charts that show the British Pound taking an absolute dump compared to the Euro....yeah, it's kind of hard not to see MS's side of things. Nintendo did the same thing with the Wii earlier in the year, they just increased the price to stores though but not the end price to the consumers.

I've got a feeling that MS has the Arcade at the absolute bare minimum it can sell for without taking major losses. Otherwise, MS would have priced the Elite down to $250 to better compete with the PS3 at $300. The 360 Elite just doesn't compare value wise to the PS3 at the same price.
Crunshii's Avatar - Comment posted on 08/27/2009 08:30
Crunshii
@ Phantom,

doesn't matter, you can't be without your xbox while its shipping. So you go buy another one :)

don't believe me? ask couple of the Dtoid community who do this. Yes, they don't NEED to buy an extra one, but they still do, why? because they want to play games and not be sitting at home doing nothing while waiting for their next brick to come.
Takeshi's Avatar - Comment posted on 08/27/2009 08:32
Takeshi
"And you’ve seen other consumer products operate in the same way."

So sad. That is the most childish reason one can ever come up with.

But I think even with that we still offer the most affordable console in the marketplace out there.

Think again Mr. Lewis...


I can't believe people still fall for this nonsense.
Sexualchocolate's Avatar - Comment posted on 08/27/2009 08:32
Sexualchocolate
Paying more for a RRoD box of fail??

Nice.
Sexualchocolate's Avatar - Comment posted on 08/27/2009 08:40
Sexualchocolate
Damn right Reborn!

They have encouraged this behaviour by buying and supporting 360's despite being fucked over by failure rates and unfair additional charges and appaulingly priced peripherals.

Some people need to man up and say look, I'll put that little bit extra in this time and rather than get another E74 / RRoD failbox I'll get a real fucking console.
SolidCake's Avatar - Comment posted on 08/27/2009 08:46
SolidCake
Jesus Chocolate, don't you ever shut up? You're making other PS3 owners look bad with your idiotic comments full of fanboyism.
Nerdy Suit's Avatar - Comment posted on 08/27/2009 08:53
Nerdy Suit
Well, on one hand, I also think that this is absolutely pathetic. It's an age old business rule that you can lower the price but not raise it. That's why Apple releases their iPods and iPhones and insanely high prices for all of the consumers crazy enough to buy them at those prices and then lowers them. You can't raise prices on customers without catching heat, especially on a product that is a passionate hobby for many people.

On the other hand...well, it is economics...supply and demand. So if people still buy the system at the rate that Microsoft is hoping for then Microsoft wins. A pathetic win...but a win nonetheless.

Either way, it's still a horrible PR move.
Takeshi's Avatar - Comment posted on 08/27/2009 08:53
Takeshi
Damn right SolidCake!

Some have encouraged this behavior by reading and commenting on Sexualchocolate dispite being fucked over by fail comment and unfair additional trolling and appallingly bad grammer.

Some people need to man up and say look, I'll give him that little less attention this time and rather than replying in his fail comments and give a real fucking shit.
SolidCake's Avatar - Comment posted on 08/27/2009 08:55
SolidCake
LMAO! Well played Takeshi, very well played. Extra props for removing his horrible grammatical errors.
Sexualchocolate's Avatar - Comment posted on 08/27/2009 08:58
Sexualchocolate
Tell me about it! I hate going home and looking at my poor PS3 with no games, no blu-ray's because they failed, looking at my empty bank from buying it and wishing, really wishing that i had bought a 360 instead.


HAHAHAHA - god that made me laugh just typing it.


Sony fanboys - get bored of saying the same valid reasons for the Ps3 being so much better than the 360.

360 fanboys - impress me with their rock solid skin and unbreakable grasp on their broken, rip off console and their completely outdated arguments. - They continue to replace their RRoD's and their E74's and STILL come here to call me a troll and tell me they're right.

Fuck off.
Mr Jonson's Avatar - Comment posted on 08/27/2009 09:01
Mr Jonson
Who buys the arcade anyway? Look at the bright side: the "casual" 360 is being upmarked while the "hardcore" elite version is being marked down. The "casuals", in this case none of y'all, will pay for your "hardcore" discount.

Microsoft, therefore, is doing you a favor.

I rest my case.
PhazonYoshi's Avatar - Comment posted on 08/27/2009 09:03
PhazonYoshi
SexualChocolate we get it, you like the PS3. Please stop telling everybody this.
Shadowiii's Avatar - Comment posted on 08/27/2009 09:06
Shadowiii
Oh wow, The Reborn and Sexualchocolate in the same thread. Circle-jerking it as would be expected to their PS3 fanboyisms. I love the way this site is going. Why do you guys even comment on Xbox related threads? So you can tug each other's dicks? Seriously, do you have no lives?
As for "who buys an arcade", I did! It ended up being cheaper for me to buy one and then get a 120gb Hard Drive off ebay. Honestly, buying the stuff separately refurbished *was* a better deal until they dropped the elite's price.
zer0faults's Avatar - Comment posted on 08/27/2009 09:12
zer0faults
And with the price hike you can probably still get an Arcade + used HDD and be cheaper then the PS3. Which is kinda sad.

On another note, the comparison to Blu-Ray being a waste and not successful, and Netflicks being great for Xbox doesn't make any sense. The idea behind Blu-Ray not being worth it is that the media is expensive, and large portions of the population are moving toward digital media, just show why Blu-Ray is not attractive to many. Netflix resolves many of these issues, its digital, you watch it, not physical media taking any space, and you don't pay $25+ for a single movie.

So it actually makes complete sense that people who feel Blu-Ray is not worth it, would like Netflix, since it carries none of the issues of Blu-Ray. Still not sure what took the PS3 so long to drop in price since the blu-ray drives dropped long ago.

Just to clarify, sales of physical media have been on the decline for years, so some argue, winning the format war was never actually a good thing.
Sexualchocolate's Avatar - Comment posted on 08/27/2009 09:12
Sexualchocolate
Personally I'm at work, fuck checking this site at home! - So I've finished my work for the day but i've got to stay here till 5pm - so i'ma pass my time by coming here, voicing my opinion and watching you fucktards moan and bitch and give it all the "troll fanboy fanboy troll" bullshit.

So yeah keep it coming it makes my afternoon pass all the quicker!
Skrilla's Avatar - Comment posted on 08/27/2009 09:18
Skrilla
But honestly, the British probably deserve it. No taxation without representation, and all. :)
zer0faults's Avatar - Comment posted on 08/27/2009 09:19
zer0faults
@SexualChocolate - The irony is everyone is laughing at you being so emotional, but its good that you take that with a light heart, and it helps you pass your day.
Xonticus's Avatar - Comment posted on 08/27/2009 09:20
Xonticus
Mmm, 360 trolling. Gives me a warm sensation. The reason of this PR quote was surely not to arouse the ps3 fuckboys out of their troll caves, but was to be a sarcastic insight into the minds of greed.

SexualChocolate and The Reborn, didn't your mommy always tell you, "If you don't have something nice to say about the other console than stfu"?
Turbofail's Avatar - Comment posted on 08/27/2009 09:23
Turbofail
Don't worry, when the exchange rate DROPS, I'm sure MS will follow this same reasoning reduce the price of their products accordingly....

HAHAHAHAHAHAAHAHAHAHAHAHAHA
Turbofail's Avatar - Comment posted on 08/27/2009 09:23
Turbofail
...I mean raises...

>_<
Zantetsuken's Avatar - Comment posted on 08/27/2009 09:24
Zantetsuken
PS3 HAS NO GAEMS
XBOX 3FIXME
MICROSHITTING FAGTARTS
DERP DERP
Black Nexus's Avatar - Comment posted on 08/27/2009 09:27
Black Nexus
That sounds similar to the excuse activision gave.

Seriously how many companies have boned europe this year alone, I'm starting to feel awfult for gamers in that area, your $$$$$ gets screwed no matter what company you go too.
VWGTI's Avatar - Comment posted on 08/27/2009 09:39
VWGTI
Man, the video game market is fucked up across the pond. I feel sorry for you guys who have to deal with this nonsense.
Uber Mashu's Avatar - Comment posted on 08/27/2009 09:43
Uber Mashu
@Sexualchocolate and @the Reborn: What the hell has your console preference got to do with a price hike in the UK? Are you so immature that the second you hear or read the words "Microsoft" or "Xbox" you immediately have to slag it off and defend whatever corporate brand you've sold your allegiance to this week? Your childish console war belongs in the playground with the other children and the older kids are just laughing at you. Not because they are "360 fanboys" but because you're a hugging idiot. Please refer back to this comment in a couple years when you've grown up a smidgen and realized that shit doesn't ultimately matter. You'll find it filed under "Common fucking sense".

Back on topic.
This is a shitty move by Microsoft. They're doing this simply because they can and people WILL pay it. Why? Because people are idiots (or maybe just ignorant?)
I suspect that if I were to call up Mummy Mashu and ask her to pick me up an Xbox 360 Arcade, first of all she'd say "Why? You're old enough to go out and get one yourself" and secondly "Haven't you got a 360 already?" After a lot of confusion, should she have sufficient pennies she'd go out and buy one. My point is, My mum doesn't know jack about console prices (especially yesterdays) and I suspect a lot of other parents don't know about this stuff either.
MrAhh's Avatar - Comment posted on 08/27/2009 09:45
MrAhh
um, what's his name. zer0faults the comment you made about bluray is really stupid. especially considering that US has some of the poorest internet around, everyone doesn't have a fast connection enough to stream 1080p and believe it of not a disc is a good thing to have.

but don't pay me any attention i'll never own a 360 i work for my money and i really don't believe in spending it foolishly. to think all it took was a $100 price cut and now everyone is screaming it from the rooftops the ps3 is better than the 360. they can buy exclusives from now to the next generation it really doesn't matter in the end.
Uber Mashu's Avatar - Comment posted on 08/27/2009 09:45
Uber Mashu
In short, Christmas is coming and Microsoft wants to get fat.
Uber Mashu's Avatar - Comment posted on 08/27/2009 09:55
Uber Mashu
I would, but isn't it time for your paper round?
owen-lars's Avatar - Comment posted on 08/27/2009 09:58
owen-lars
Agreed. Stupid decision and one i hope gets reflected in sales. Microsoft telling porkies to try and justify a price increase? What a shocker!

You'd think Sony finally stepping up to the plate and offering more competition would force MS's hand. Hopefully it will soon
owen-lars's Avatar - Comment posted on 08/27/2009 09:58
owen-lars
Agreed. Stupid decision and one i hope gets reflected in sales. Microsoft telling porkies to try and justify a price increase? What a shocker!

You'd think Sony finally stepping up to the plate and offering more competition would force MS's hand. Hopefully it will soon
Uber Mashu's Avatar - Comment posted on 08/27/2009 10:02
Uber Mashu
Finally we agree on something my petite pomme.
GoldenGamerXero's Avatar - Comment posted on 08/27/2009 10:12
GoldenGamerXero
Oh God Sexual Chocolate AND The Reborn in one thread... BURN IT! BURN IT ALL! It's going to be flamed anyways!

Also isn't the Pound stronger than the Euro anyways? This is probably just so they can try to make the Elite look better.
Usedtabe's Avatar - Comment posted on 08/27/2009 10:15
Usedtabe
I find it odd that useful and funny trolls like Reaprar and Heretic are banned, yet these assclowns Sexual Chocolate and TheReborn get to just troll hardcore while not even trying to be useful or funny.
LsTr Of SmG's Avatar - Comment posted on 08/27/2009 10:30
LsTr Of SmG
I'm with Usedtabe, ban the 'tards already.

On topic: I'm unsurprised this has happened, in fact I'm surprised it's taken this long. Microsoft aren't exactly known for being generous to consumers - particularly in Europe. It's a sad fact that we British get shafted on a regular basis.
Shadowiii's Avatar - Comment posted on 08/27/2009 10:30
Shadowiii
@TheReborn

Um, yeah. I go to college, am married, and don't live in my parent's basement so I actually have to budget my money. The arcade was on sale from Dell for $150, I paid another $30 for the 120 GB HDD, $5 for an HDMI cable, and $3 for a headset. Total, pretty sure thats still below the Elite's price point at that time (and currently).
My disc drive isn't silver, oh no! But other then looks it isn't any different.

And yes, I realize I just fed the troll. :/
ArcticFox's Avatar - Comment posted on 08/27/2009 10:36
ArcticFox
Looks like SexualChocolate is The Reborn. One man, two accounts. We've seen that kind of fail before. And he is just a troll, trying to get you guys to respond. And apparently he is quite adept at trolling.

That said, I think the Price hike was Microsoft giving people more reason to buy the Elites and less to buy the Arcades. It's a shitty move for damn sure, but realistically the 360 should have never been offered without a hard drive in the first place.
PappaDukes's Avatar - Comment posted on 08/27/2009 10:41
PappaDukes
By the time I read all of the comments, I completely and utterly forgot what the post was about. Something about sexualrebornchocolates?
Jim Sterling's Avatar - Comment posted on 08/27/2009 10:42
Jim Sterling
In this thread: Fanboy hilarity.
shogunu's Avatar - Comment posted on 08/27/2009 10:43
shogunu
Ban this sick filth! (Sexual Chocolate and The Reborn, that is; or at least the first one)
Tha Meat's Avatar - Comment posted on 08/27/2009 10:51
Tha Meat
I hate how certain PS3 fanboys in these comments are giving other PS3 owners a bad name and will be fodder for Jim’s sarcasm down the road.
SniperXan's Avatar - Comment posted on 08/27/2009 10:53
SniperXan
Wow, this is the kind of fanboy crap I left most other communities for...you guys are all fucking pathetic. Feeding the trolls and trolling its all the same... go to fucking gametrailers.com if you want to do that. Wankers.
Super Drybones's Avatar - Comment posted on 08/27/2009 10:54
Super Drybones
Jim, you just hate Microsoft for making real games. Microsoft is genius and if the Canadians have to pay a little more for their xbox then they should be happy about it. Microsoft is always righ........(Vista crashed)



(yes that was sarcasm, just so I don't get a bunch of responses like last time)
ndschroede23's Avatar - Comment posted on 08/27/2009 11:26
ndschroede23
PEW PEW PEW

Am I too late?
zer0faults's Avatar - Comment posted on 08/27/2009 12:10
zer0faults
@MrAhh - Who said stream 1080p? This is again the failure of high def aficionados to understand many people could not care if its 1080p. They just want to watch a movie. No need for that movie to be 30$ retail.
Holyetheline's Avatar - Comment posted on 08/27/2009 12:31
Holyetheline
Wow... I am ashamed of MS.
whormongr's Avatar - Comment posted on 08/27/2009 12:36
whormongr
I think microsoft thinks the recession is over.
JQM78's Avatar - Comment posted on 08/27/2009 13:55
JQM78
I'm done with xbox 360, bought a ps3 a couple of days ago
JQM78's Avatar - Comment posted on 08/27/2009 14:02
JQM78
I'm done with xbox 360, bought a ps3 slim a couple of days ago......Didn't know what I was missing....I can definitely say that this seals the deal. Xbox live is a joke......Not only are they raising prices, but they charge for gold service and I can't even go on the web. I bought a month of gold a little while back when it was on special for $1......used it a few times to play fight night round 4......the next month, they charged my debit card like $8 (the regular price).

I tried to find a cancellation instruction form on the ms website and all over live, nowhere to be found (big suprise)....ended up cancelling my debit card and ordered a new one.....sent them a nasty email, and ms had the audacity to send me an email saying that my gold subscription was going to expire if I didn't update my credit card info.....so basically I replied and told them where to shove that gold subscription along with the 360 and the original xbox console.....sideways.....its good to be back with sony.
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