Forza Motorsport 3 is Microsoft's upcoming Xbox 360 racing sim. PUMA is a brand and company best known for its athletic shoes and sportswear. Microsoft is teaming up with PUMA for a global partnership for Forza 3. Why not?

Well, Forza's about getting in a car to get from point A to point B... and fast. Sneakers and sportswear are about not being lazy, which would mean your ass should walk instead of getting in a car and going fast. Burn some calories. Get your sweat on. 

But they're teaming up anyway, which means select PUMA Concept Stores will hold Forza 3 preview nights prior to launch. It means that Microsoft employees promoting the game are going to be decked out in PUMA gear. It means Forza content is going to be made available on PUMAMotorsport.com. Oh, there's the racing connection! 

Still, we were hoping for an actual, you know, puma in Forza 3. It hits at October 23. There's still time, Microsoft.