Microsoft is preparing a merciless marketing blitz that will see it spend more money on pre-Christmas promotion than it did for the launch of the Xbox 360 or the release of Halo 3. The 'Soft's "Live Your Moment" ad campaign will be the single most expensive investment in the Xbox brand's marketing history.
Of course, the reason for this expenditure could only be one thing. Yes, this is Microsoft's attempt at targeting "the casual and social segments," which can basically be translated as "all those bastards buying Wiis who we want to buy 360s instead."
The campaign will hit TV screens, magazines, billboards, retail displays and the digital medium. Basically you're going to see 360s everywhere. Looks like Microsoft is hoping that the sheer power of money will curb Nintendo's dominance in the games industry.
I somehow don't think Reggie Fils-Aime is shaking in his savory boots yet.
Jim Sterling serves as reviews editor for Destructoid.com, head of the Podtoid podcast, and produces a number of news stories, original features, one-of-a-kind videos. With his passionate argumentative style, controversial opinions, harsh delivery, and dedication to brutal honesty Sterling is a name that you can't help but recognize.
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Contest:
8:03 AM on 09.25.2008
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This is a pretty harsh Sterling-Style take down of the 360.
Just scathing. You really hit the nail on the head in regard to excessive advertising being annoying!
Maybe next we can confront the problem of solicitors (that'd be a "tout" to you) calling during dinner time!