Firstly, though, Microsoft wants to shift over 100 million Xbox 360s.
"Every generation, as you've probably heard, has grown approximately 30%," Mehdi suggested. "So this generation is about 300m units. Most industry experts think the next generation will get upwards of about 400m units. That's if it's a game console, over the next decade.
"We think you can go broader than a game console, that's our aim, and you can go from 400m to potentially upwards of a billion units. That's how we're thinking of the Xbox opportunity as we go forward."
Of course, it's worth pointing out that there was a lot less competition back when such growth was being experienced. It's very worth pointing out. Over time, all audiences fragment as entertainment broadens and new distribution channels open up. Microsoft may think "going broader" with Xbox One can help it, but all I see is Microsoft trying to fight on more fronts than it can handle. Of course, I could be wrong, and we could indeed see a billion consoles sold.
Right now, though, I say the industry as a whole would be a lot happier if it started dramatically lowering its expectations.
Microsoft aiming for 100 million Xbox 360s sold - and one billion next gen consoles [OXM, thanks Tito!]
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