Quantcast
Microsoft plans to 'further monetize' Xbox Live users - Destructoid




Game database:   #ABCDEFGHIJKLMNOPQRSTUVWXYZ         ALL     Xbox One     PS4     360     PS3     WiiU     Wii     PC     3DS     DS     PS Vita     PSP     iOS     Android


Microsoft plans to 'further monetize' Xbox Live users


9:00 AM on 04.16.2012
Microsoft plans to 'further monetize' Xbox Live users photo



Do you feel that, after paying $60 to play games online and still having adverts pop onto your dashboard, Microsoft has squeezed more than enough blood from your stones? Well, you might think that, but the company has other plans. According to a LinkedIn resume, more plans to raid to wallet are coming in 2012. 

Group product manager Praveen Rutnam boasts of the following achievement: "developed strategy to further monetize Xbox LIVE subscriber base that will be implemented for holiday 2012."

It's doubtful that this "strategy" is anything too dramatic, like a price hike or something drastic like that. It'll probably be something insipid and forgettable like the ridiculous Avatar marketplace. Just another way to wheedle cash out of people with more money than sense.

Still, it's always nice to read that Microsoft sees its consumers as things to be "monetized." Makes us sound like farm animals or cloned organs. Mindless resources to be harvested and robbed of vital life fluids before being tossed into a pile of filthy rags. Come to think of it, that's pretty much what we are.

Microsoft to 'further monetize' Xbox Live subscribers, CV reveals [CVG]






Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.






Industry Bull

7:30 PM on 08.26.2014
EA aims to make $1 billion from extra content this year

Everyone knows that downloadable add-ons for videogames have become a profitable trend in recent years. This year, EA's aiming high and hopes to rake in a record amount of revenue from DLC. According to an article on Bloomber...more



2:00 AM on 08.26.2014
Google supposedly bailed on Twitch deal because of antitrust issues

Amazon's recent acquisition of Twitch.TV for more than $1 billion might come as a surprise to anyone that had been following various suitors' attempts to buy the streaming mogul. As of late, it had seemed as if Google was poi...more



3:15 PM on 08.20.2014
IGDA survey: Game devs want to work at Valve

The Independent Game Developers Association surveyed over 2,200 developers on where they'd like to work, with Valve winning out. Even over working for themselves. Maybe they wouldn't have liked their boss. Or just w...more



View all Industry Bull






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more