Microsoft: Halo 3 sales to clobber Spider-Man 3's box office record

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Home Money

11:38 AM on 08.14.2007, Nick Chester

68 comments | 14109 views

Microsoft: Halo 3 sales to clobber Spider-Man 3's box office record photo

#Halo #Industry Bullshit #Microsoft #Money

With already one million pre-order units out the door, Microsoft thinks Halo 3 is going to rake in $155 million on its first day sales, targetting Spider-Man's record-holding opening weekend of $151 million.

Talking to Variety, Chris Di Cesare, Microsoft's director of creative marketing, says they can do better than the first day Halo 2 sales, which brought in an astonishing $125 million. Creative marketing indeed -- this September, Halo 3 fever is going to be inescapable, with a marketing campaign that includes partnering with Pepsi, 7-11, Pontiac, and Burger King.

While a movie ticket averages at $10 (significantly lower than the price of next-gen titles, and not even taking into consideration the $130 Legendary Edition of Halo 3), Di Cesare gets to the point: "It's big business any way you cut it."

We won't have to wait that long to see if all of Microsoft's boasting isn't just loud yelling and chest thumping. Halo 3 blows up retail on September 25.

[Via Next Generation]

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next 50 comments

68 comments | showing # 1 to 50

brainderailment

I hate Halo and the hype, but hopefully games will get more respect after one totally destroys the biggest movie weekend ever.

Maybe game developers will be treated like Paris Hilton. that would be amazing.

Tron Knotts

I was just posting in another thread that I think Halo 3 is going to be a mild dissappointment in sales.

OMG OMG WILL WRIGHT BEACH PHOTOS IN PEOPLE MAGAZINE

bruceleethree

So what Microsoft, it's not about the price of the ticket or game, it's the amount of fan's. Spiderman fans are millions, Halo fans are about 1 million. The amount that Spiderman rakes in, in toys and other merchandise of such is insane, so Halo can't compare to total profit. Plus, Spiderman made like 400 million thus far in box office and wait until DVD. Halo Can't compare, video games will never compare.

Peace.

smackifilia

i bet we could make them dump their pants if we all waited an extra day to turn in our preorders....and by we i mean you, cause halo after halo 1 blows

brainderailment

@Bruceleethree, you are absolutely correct, people are spending 60 dollars or more on a game, movies are what, 8 bucks? Per-capita revenue is much higher. From a business perspective though, it will turn a lot of heads.

DeusPayne

While this is a nice target to shoot for, it's still a LONG ways off from the ACTUAL gross from the spiderman movie. People see it multiple times, and then it gets released again for home use, which is a-whole-nother benchmark in itself. Plus, I still feel that Halo has always been overhyped. It's good, but it's not the end all-be all of FPSs.

twincannon

@brainderailment: Pretty much my thoughts exactly.

Holiday

OMG Spider-Man 3 did huge box office and it was like one of the worst movies evaaar. I think once you factor in all the toys and special edition Halo 3 versions (I preordered the one that comes with a Warthog and a Bungie employee) the money mark could be up there with Spider-man 3. Who cares though, it's not like Microsoft is hurting for money right now.

Snaileb

o.O @ Chieftan... wtf dude..

Professor Pew

So... this means that Bungie will be forced to turn the Master Chief into an emo?

Quest

loll gotta the M$ way .... loll halo bigger than spiderman lolllll most people don't even know about halo series (not talking about gamers here) and for the gamers many have PS2 and for them halo means nothing at all. I have halo 2 and a new halo will not make me buying a 360 full of bugs

having a 360 right now it's like buying and old gaming system .... the month after a new version is out with more improvement for less ... and you feel rip off ... that's the M$ way !

DeusPayne

Quest, you sure you're not a Halo fanoby. You throw around lol like it's going out of style, and... the... ellipses... get... annoying... All I picture now is an upside down visor, and a frat T-shirt.

AngelsDontBurn

I believe it can happen. Halo fanboys are insane! It's getting to the point where I honestly believe that blood will rain from the heavens and hell itself will rise through the Earth's crust upon it's release!

SATAN PREORDERED! EVEN HE WANTS HIS COPY AND NOONE CAN STOP HIM!

Neonie

That've already sold over $599,900,000 Million worth of copys, and that's if every copy was at the regular $59.99 price (meaning it's actully probly a lot more with Legendary and Collecters Edition copys).

NES 8Bit

599,900,000 Million dollars?

Welcome to DToid, Dr. Evil.

Neonie

Oh wait, that should of been %599.9 million or $599,900,000. Sorry xD.

Neonie

$599.9*

Neonie

Ok fine, Correction:

1 Billion, Kajillion, kfillion ddddollars.

JJ Rage

There are quite a few people in these comments underestimating the power of teh Halos. The fanbase is rabid and loyal. Halo 2 is more active on Live than most Xbox 360 games. I believe Gears of War was actually the first game to ever surpass Halo 2 in online activity.

And Quest, you should just stop using the internet.

Professor Pew

It was not 10 million pre-orders Neonie... it was 1.

Sharpless

Quest, man, please stop talking. I just lost a few points off of my above-average IQ - *polishes monocle* - after reading your comment. Please, take some English typing classes. And stop being a fanboy douche, too.

Anyway, yeah, I could easily see this being a bit of a disappointment, saleswise. It could go either way, really. But bruceleethree, I've got to disagree, there are definitely more than a million Halo fans out there. Not as many as Spiderman of course, since Spiderman's been around for several decades, and in various different forms of media. Besides, if it makes more money, that's all that matters to the big companies. Money talks, and that's the only way the industry will get people's attention. Whether you like Halo or not, we need to get behind the popular kid and support it, if we want games to become more accepted.

qo_op

Are they assuming that everyone will commit to the pre-order copy on the day of? I'm sure most will wait until the next day or even the weekend.

Quest

@ DeusPayne

hey we all know that the halo movie is gonna be the movie of the century right ://////

your right ... i'm not a halo fanboy .... but i think you are

JJ Rage

A lot of Halo fans are just teenagers too. To the younger crowd, Master Chief is just as much a part of pop culture as Spider-Man.

Neonie

@ pew

Yeah I know I screwed it up from the very begining. That's my fault, apparently I can not only not do math, I cant use cauculators either.

DeusPayne

Quest, seriously, learn to internet.

://////// wtf is that. not to mention, what does that have to do with anything I said?

And... once... again... the elipses... are... annoying.

And yes, I'm a fanboy for a game I have never purchased, because....... I made fun of you? zomglolzbbqwtfimahomolulz4tehubarlose

JJ Rage

Quest, you reek of a bitter Killzone fanboy.

lol Halo-killer.

Altair78

Sharpless is right in a lot of points. I don't care for Halo much, and lot my skills in first person shooters since I dropped out of Counter Strike many years ago, but I'm not going to be ignorant to the fact that Halo is big and will make lots of money. Will it beat Spiderman in fan base? Never. But Halo has way more than a million fans and it will most likelt beat Spiderman 3's numbers moneywise. Granted, each Halo solt is AT LEAST 5 spiderman 3 tickets... but still...

...I'm just sayin'...

qo_op

Halo is not that great of a game, It's pretty much on the same level as Madden and these are two of the most overhyped games in history of games. The graphics are very meh. They should change the art style so they can make it look more realistic then i'll think about picking it up.

JJ Rage

Yeah, but with theaters these days, by the time you make it through concessions, you could've easily spent $60

M I RITE?

Professor Pew

It helps if you think of Quest as the angry german kid. Same style etc..

Sharpless

Just a note about Quest: His avatar is Quebec's flag. His first language is probably French, so that's probably why his typing is disjointed. Of course, even taking that into account, he still sounds like a fanboy dork.

The More You Know... *swoosh*

Neonie

Holyetheline

Right before Halo 3 comes out. Given the choice between true love or that videogame in exchange for the price of the game... which would most consumers choose?

Even if they could later on have the game or find true love.

JJ Rage

@go_op

How dare you compare Halo to Madden. Blasphemer.

And more realistic? I'm pretty sure the Halo art style is about as realistic as you can make a game about a cyborg that shoots aliens on a ring-shaped world manufactured by an ancient race of space-people.

Kyousuke Nanbu

Halo 2 did 125, I don't see why Halo 3 won't shatter that.

Sharpless

Thank you, Neonie. You're a saint.

Neonie

The Faux-Bot

Anyone wanna buy some acid?

soliptik

Halo 3? Meh. More of the same. I'm not stoked, but I'll buy it anyways. That's why it'll make an obscene amount of money.

The Faux-Bot

Going cheap.....

Pistolaero

It won't top Spidey 3 if people pop in Halo 3 and the 360 Red-Lights their ass.

Personally, I think Halo is just an OK shooter.

Churchhills Dog

I'll be curious as hell to see the absentee rate of both work and schools in the US that day....

Quest

@ Sharpless

can stop doing copy and paste on every fucking thread :))) no really stop it fanboy lolllllll

qo_op

Americans. Always satisfied with meh.

Halo 3, Madden, Toyota Camry.

Quest

@ Sharpless or should i say brainless ... is this good english for you now :)))))

ShinAmano

I will be putting a nice $200 towards this...Legendary + Collectors and yes I like Halo.

ConsummateK

@ qo_op

Yeah, generalizing an entire nation just reeks of intelligence.

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