With already one million pre-order units out the door, Microsoft thinks Halo 3 is going to rake in $155 million on its first day sales, targetting Spider-Man's record-holding opening weekend of $151 million.
Talking to Variety, Chris Di Cesare, Microsoft's director of creative marketing, says they can do better than the first day Halo 2 sales, which brought in an astonishing $125 million. Creative marketing indeed -- this September, Halo 3 fever is going to be inescapable, with a marketing campaign that includes partnering with Pepsi, 7-11, Pontiac, and Burger King.
While a movie ticket averages at $10 (significantly lower than the price of next-gen titles, and not even taking into consideration the $130 Legendary Edition of Halo 3), Di Cesare gets to the point: "It's big business any way you cut it."
We won't have to wait that long to see if all of Microsoft's boasting isn't just loud yelling and chest thumping. Halo 3 blows up retail on September 25.
[Via Next Generation]
Contest:
11:38 AM on 08.14.2007
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Peace.
having a 360 right now it's like buying and old gaming system .... the month after a new version is out with more improvement for less ... and you feel rip off ... that's the M$ way !
SATAN PREORDERED! EVEN HE WANTS HIS COPY AND NOONE CAN STOP HIM!
Welcome to DToid, Dr. Evil.
1 Billion, Kajillion, kfillion ddddollars.
And Quest, you should just stop using the internet.
Anyway, yeah, I could easily see this being a bit of a disappointment, saleswise. It could go either way, really. But bruceleethree, I've got to disagree, there are definitely more than a million Halo fans out there. Not as many as Spiderman of course, since Spiderman's been around for several decades, and in various different forms of media. Besides, if it makes more money, that's all that matters to the big companies. Money talks, and that's the only way the industry will get people's attention. Whether you like Halo or not, we need to get behind the popular kid and support it, if we want games to become more accepted.
hey we all know that the halo movie is gonna be the movie of the century right ://////
your right ... i'm not a halo fanboy .... but i think you are
Yeah I know I screwed it up from the very begining. That's my fault, apparently I can not only not do math, I cant use cauculators either.
://////// wtf is that. not to mention, what does that have to do with anything I said?
And... once... again... the elipses... are... annoying.
And yes, I'm a fanboy for a game I have never purchased, because....... I made fun of you? zomglolzbbqwtfimahomolulz4tehubarlose
lol Halo-killer.
...I'm just sayin'...
M I RITE?
The More You Know... *swoosh*
Even if they could later on have the game or find true love.
How dare you compare Halo to Madden. Blasphemer.
And more realistic? I'm pretty sure the Halo art style is about as realistic as you can make a game about a cyborg that shoots aliens on a ring-shaped world manufactured by an ancient race of space-people.
Personally, I think Halo is just an OK shooter.
can stop doing copy and paste on every fucking thread :))) no really stop it fanboy lolllllll
Halo 3, Madden, Toyota Camry.
Yeah, generalizing an entire nation just reeks of intelligence.
Also you pay 5 to six times as much for a video game because its interactive you dont just watch and listen, you also control.
god damn i want bioshock