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Microsoft dedicates 'all TV resources to Xbox'


11:30 AM on 04.08.2013
Microsoft dedicates 'all TV resources to Xbox'  photo



In an official Microsoft blog today, Yusuf Mehdi, Corporate Vice President of Marketing, Strategy and Business for their Interactive Entertainment Business said that they're dedicating all of their TV resources to Xbox after the sale of Mediaroom, their IPTV platform, which currently powers 22 million settop boxes. 

Medhi says that this sale of Mediaroom to the Ericsson "allows Microsoft to commit 100 percent of its focus on consumer TV strategy with Xbox."

With the sale of Mediaroom, Microsoft is dedicating all TV resources to Xbox in a continued mission to make it the premium entertainment service that delivers all the games and entertainment consumers want – whether on a console, phone, PC or tablet. And with 76 million Xbox 360 consoles around the world with 46 million Xbox LIVE members, it is a mission that gets us out of bed in the morning.

The blog goes on to talk about strategic partnerships with studios, creators, and distributors to make the future of home entertainment more simple.

This all sounds pretty serious. The Xbox brand now sounds like a full multimedia, home entertainment solution, and no longer just a game brand. I like multimedia just fine, but I like games more. You know what I'm saying?

 

 






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