In an official Microsoft blog today, Yusuf Mehdi, Corporate Vice President of Marketing, Strategy and Business for their Interactive Entertainment Business said that they're dedicating all of their TV resources to Xbox after the sale of Mediaroom, their IPTV platform, which currently powers 22 million settop boxes.
Medhi says that this sale of Mediaroom to the Ericsson "allows Microsoft to commit 100 percent of its focus on consumer TV strategy with Xbox."
The blog goes on to talk about strategic partnerships with studios, creators, and distributors to make the future of home entertainment more simple.
This all sounds pretty serious. The Xbox brand now sounds like a full multimedia, home entertainment solution, and no longer just a game brand. I like multimedia just fine, but I like games more. You know what I'm saying?
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5:00 AM on 07.17.2014