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Need for Speed: The Run  



Michael Bay and Need for Speed? It's for serial


2:30 PM on 11.03.2011
Michael Bay and Need for Speed?  It's for serial photo



In an interesting bit of promotional work, Electronic Arts has announced that they've teamed up with Michael Bay to produce and release a Need for Speed: The Run commercial via Facebook. Fans of The Run's Facebook page will apparently work together in order to unlock the commercial, which prominently features gameplay footage. Considering we're talking about Michael Bay, I'd like to know if any live footage was recorded for the commercial or if all of it is in-game, but I suppose the only way to find out is to unlock said video.

Bay was said to have personally played The Run (admit it, that's already a step up from most outsourcing projects related to games) and consulted with the development team to make the commercial as exciting as possible.  The game's already being positively previewed, so press like this can only help it make more of an impact. I find this whole Facebook marketing thing interesting in itself, really. Do any of you readers participate in promotions like this?








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timeline following:
Need for Speed: The Run



8:30 PM on 11.04.2011
Five hours with Need for Speed: The Run

In a little more than two weeks, Need for Speed: The Run will be released to the masses. Before it joins the avalanche of holiday titles this November, though, I had the opportunity to play the game's single-player and multip...more



7:30 PM on 11.04.2011
Michael Bay's full Need for Speed: The Run TV advert

A couple of days ago we learned that Michael Bay was working with EA to make a trailer for Need for Speed: The Run that would serve as a TV commercial. Now that the actual commercial has been released, our eyes can take a look and process it into our brains. It's directed by Michael Bay, has explosions, women, cars and yes, explosions.more



7:30 PM on 11.02.2011
Need for Speed: The Run gets a multiplayer trailer

Much like sports games, I prefer my racers to be as arcade-y as possible. Real life is boring enough already. Why try to simulate that when you can hit a dozen home runs in a row, pull off an end zone to end zone Hail Mary p...more



3:00 AM on 10.27.2011
New trailer for NFS: The Run features The Black Keys

In conjunction with the release of The Black Keys' new single "Lonely Boy," EA has put out a pretty stellar trailer for Need for Speed: The Run that features the new track. The trailer does a pretty good job of showing off t...more



8:00 PM on 10.19.2011
Meet a model by beating her NFS: The Run demo race time

EA Games and Sports Illustrated have come together to create a rather unusual competition for the recently released Need for Speed: The Run demo. You see, swimsuit model Chrissy Teigen, who actually stars in th...more



4:15 PM on 10.10.2011
EA teams with Adidas for Need for Speed: The Run promo

Electronic Arts has announced a partnership with shoemaker Adidas to promote Need for Speed: The Run. Adidas has provided the shoes protagonist Jack wears when he gets out of his car to dash through quick-time event sequences...more



4:00 AM on 09.09.2011
EA unveils all-new Porsche in this NFS: The Run Trailer

One of the most attractive aspects a videogame can offer is escapism. Offering the chance to experience things that you just can't get in real life helps to satisfy that whiny inner child's vivid imagination. Take this ...more



1:00 PM on 08.31.2011
Preview: Need for Speed: The Run

I am a huge fan of arcade racers, and they haven't come in as sweet a flavor as last years Need for Speed: Hot Pursuit. Having already released Shift 2 this year for the driving simulation crowd, EA is bringing out Need for Speed: The Run this November, and it's sure looking to be a worthy successor to the adrenaline soaked madness that was Hot Pursuit. more



12:30 PM on 08.21.2011
Need for Speed: The Run an epic journey, biggest NFS yet

As a kid, I've always wanted to get a Harley and drive from coast to coast. Even though Need for Speed: The Run doesn't quite live up to those childhood dreams, I would be the last one to complain about Porsches, Zondas and a few hundred miles of track. We chatted with EA Black Box about where the idea for the story came from, its use of the Frostbyte 2 engine, and the new and improved Autolog.more




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