Yesterday marked the first day of the MI-6 video game marketing conference held at the Grand Hyatt in San Francisco. The niche event was formed by a trade group "designed to support the video game industry's marketers and related professionals in seizing opportunities and meeting the challenges ahead." In other words, they've sold us the consoles ... now what?
MI-6's first session featured three industry middleweights: Midway, Ubisoft, and GameTap, with messaging focused on promoting high-profile title launches, building meaningful connections with gamers, and maximizing revenue beyond initial game launches.
Hit the jump for a thorough brief of what went on yesterday. Yeah, yeah, I'm the new guy on assignment. Hello Destructoid!
MI-6 2007 Brief: Day 1
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