Judging from the opening, it looked like Shawn somehow already owned Scribblenauts Unlimited on 3DS, so 5th Cell co-founder and Scribblenauts creator Jeremiah Slaczka was just wasting his time. Either way, it's always fun to see industry folks get in on the Mega64 fun.
Not that it shouldn't be too hard to sell folks on Scribblenauts in any of its forms. Seriously. C'mon.