EA Games and Sports Illustrated have come together to create a rather unusual competition for the recently released Need for Speed: The Run demo. You see, swimsuit model Chrissy Teigen, who actually stars in the game, has challenged all The Run demo players with beating her personal best time on the Desert Hill level. The Run's demo will only be available from October 18 to November 1.
In order to actually enter, you'll need to tweet @NeedforSpeed with a "NFSTheRun_SI" hash-tag (minus the quote marks of course) along with a picture of your time. This new partnership expands beyond just the competition with both companies making a "Making of" DVD for the game which will be included in a special Sports Illustrated subscription offer along with a copy of The Run on either Xbox 360 or PlayStation 3.
The winner of the competition will meet Teigen at Las Vegas next February during Sports Illustrated's Swimsuit "launch week." You can check out official rules on Need for Speed's official website.