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McDonald's blames fat kids on videogames photo

If you felt that today was lacking a few ironic laughs, you'll be pleased to know that Steve Easterbrook, the chief executive for McDonald's UK, has recently blamed videogames and TV for child obesity. While he quasi-admitted that it might also have something to do with the slabs of greasy, processed cow anus in bread that his company sells, Easterbrook has hopped aboard the "blame everything on games" bandwagon to take off some of the heat:

"The issue of obesity is complex and is absolutely one our society is facing, there’s no denial about that, but if you break it down I think there’s an education piece: how can we better communicate to individuals the importance of a balanced diet and taking care of themselves?

Then there’s a lifestyle element: there’s fewer green spaces and kids are sat home playing computer games on the TV when in the past they’d have been burning off energy outside."

Of course it's not the fault of McDonald's, they've painted the outside of their restaurants green and now serve SALADS! They've done enough to fight the cause, now it's time that videogames joined the crusade against kiddy tits. Bring on Wii Fit, I say. Bring it on indeed.

On a serious note, it should be pointed out that child obesity, or indeed, any obesity (looks at self) cannot be blamed on games OR food. Kids wouldn't eat fast food or play games all the time if their parents didn't just sit back and let them. Why does NOBODY question lazy parents anymore? 

[Cheers for the laugh, Wardrox]


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74 comments | showing # 51 to 74

Corak's Avatar - Comment posted on 01/08/2008 14:49
Corak
Yup the problem is the parents start taking their kids there at a young age. They remember going to mcdonalds, having fun, getting the toy, and that holds through when they grow up. When I was little my mom cooked a lot, we very rarely ate at mcdonalds or any other place for that matter. I know how to cook, and I do. There is a certain satisfaction you get from actually preparing your own food that you don't get from fast food. But a lot of Americans are lazy pieces of shit, and will go there just because they are too lazy to fix themselves something to eat.

Also, if you buy your own food and cook it, you'd be surprised how much money you save by not eating fast food every day.
Emrah's Avatar - Comment posted on 01/08/2008 15:18
Emrah
@Tragic Hero:
It was sarcasm directed at covah.
Eschatos's Avatar - Comment posted on 01/08/2008 15:23
Eschatos
Fuck McDonalds and their shitty food.
Sharpless's Avatar - Comment posted on 01/08/2008 17:24
Sharpless
Fast food is unhealthy. It does not make people fat, but it can contribute to that end, if one doesn't exercise some moderation - or exercise.

Similarly, video games can also contribute to obesity, if one has no concept of moderation and spends literally all of their free time sitting in front of the TV playing games.

What's the common link? Moderation. People. If people are tits, then they will be unhealthy. It's not the food's fault and it's not the games' fault. Once again, common sense.
Elrando's Avatar - Comment posted on 01/08/2008 17:42
Elrando
I'm Australian and we have a considerable obesity problem as well, which is amusing considering we like to paint ourselves as a nation that loves sports. Loves sitting on out arses watching sports and drinking beer more like it.

People need to start taking responsibility for themselves and their children, because it's not Mcdonalds and Nintendos place to do it.

Also that headlining picture is hilarious.
dafusion's Avatar - Comment posted on 01/08/2008 18:05
dafusion
I'm too lazy to read through all the comments, so too bad if I'm repeating someone else.

Up here in Canada, Vancouver BC to be exact, there are a number of McDonald's with a game consoles in the play area. Yes, that's right, where there once was slides and plastic balls, they've now got PS2's and XBox's. How interesting.
Spartacus's Avatar - Comment posted on 01/08/2008 18:22
Spartacus
Fact: playing video games will not actually physically put fat into your body.
Zenith's Avatar - Comment posted on 01/08/2008 19:51
Zenith
I thought it was the crappy balance people eat now, also, why dont they have in-game adverts of a thin person eating a mcdonalds salad and playing a video game? it wouldnt help but they could swing it so they make it seem like they arent just after the advertising etc. but want people to make the connection between balanced diet, excercise (read wii controller and eye toy etc.) and mc donalds being part of the diet of a healthy gamer.
you never knw, it might work on the impressionable
TheStripe's Avatar - Comment posted on 01/08/2008 21:20
TheStripe
My issue is that these heads are willing to say everything except the one thing that needs to be said. No one talks about the parents, because if you even insinuate that an American mother needs to be a better parent, she'll claw your eyes out while she leaves the stroller in traffic.
---AMARU---'s Avatar - Comment posted on 01/08/2008 22:12
---AMARU---
oh, mcdonalds, when will your antics ever end?
Necros's Avatar - Comment posted on 01/08/2008 23:34
Necros
Jeez, first soda companies, now McDonalds?
Bioautographical's Avatar - Comment posted on 01/09/2008 01:04
Bioautographical
@TheStripe

Damned straight. And the only reason this American mother is NOT clawing eyes out is because . . . I don't let my kid play endless amounts of games or eat nothing but completely greasy, unhealthy food. Imagine that.

I'm always completely disappointed anytime I see ANY business making concessions for dumbass reactionary pricks who blame "obesity epidemics" or other such nonsense on things that aren't to blame. McDonald's SHOULDN'T have tried taking on some newer, healthy slant to their menu. They should have fully admitted their food was high in calories and fat (WOW RLY?) and said that if customers can't make better health decisions, then it's certainly not THEIR responsibility to. I mean, I've probably seen healthier green things in a SEWER than a McDonald's salad. Their attempts at "healthy choices" are awful. Fast food isn't healthy, but not everything one eats HAS to be healthy - so long as it's only an infrequent occasion upon which that stuff is eaten.

Jack Thompson, McDonald's, and what seems like a frightening majority of American citizens all need to be told but one thing: there is no problem here except for the imbeciles who are supposed to raise these kids. No kid is getting his hands on a violent game if Mommy or Daddy don't allow it, no kid is having McDonald's for dinner every night unless the parentals go out and buy it. Is your kid rolling up to an EB and buying an overly violent game? What the hell is he doing shopping by himself, or at the very least, haven't you noticed an unexplained game title sitting next to his Xbox?

American parents need to wake the fuck up and stop producing an army of spoiled, lazy, entitlement-driven brats and actually start parenting them.
Alighero's Avatar - Comment posted on 01/09/2008 06:46
Alighero
"Playing computer games on the TV"... how much sense does that make?

I find it a bit surprising that a quote about how we need to better manage our diets and eating habits is even coming from McDonald's... didn't they watch Super Size Me!?

But whatever, I'm off to eat some "cancer sticks" (Mac-y D's Fries) and some "chicken tumors" (Nuggets) right after my WoW binge... then I think I'll sit in front of my TV and play computer games... oh wait, I do that already... and I weigh 135 lbs... that's strange?
TheStripe's Avatar - Comment posted on 01/09/2008 09:09
TheStripe
@ Bio - The real issue is that it's apparently becoming a western-world-wide epidemic. This tripe isn't coming from an American, but rather a brit. I shudder to think that our idiocy is spreading.
Shin Oni's Avatar - Comment posted on 01/09/2008 09:35
Shin Oni
It's VERY VERY hard to blame video games when people are pretty much accepting DDR as the big fat burner these days. At least till wii fit becomes something I guess.

seriously, you can't blame video games when kids were still obese when they used to go back outside and play in the 90s. It's not games, it's kids and their parents not having any intrest to take the extra step further to exercise more and watch what the hell they eat. (like Fatdonalds...one of the main fast food places to make people obese.)
9to5's Avatar - Comment posted on 01/09/2008 09:37
9to5
Wii Fit's in every restaurant, run fat kids run!
SaraAB87's Avatar - Comment posted on 01/09/2008 11:51
SaraAB87
I think many people forget that McDonalds is supposed to be used as an occasional food source, NOT as a staple of your diet, or even worse yet, your whole diet in some cases. Your really not supposed to eat it more than once a month, and its recommended not to eat it at all. There really is no reason to eat it though, every time I go out there is usually more than one food place to choose from. The only fast foods I can handle are Subway and Taco Bell because if I eat anything else I know I will pay for it later, my stomach is very sensitive to grease. Plus it doesn't even taste good to me, I kind of have a natural distaste for fast foods, I just don't like them and I don't eat them.

I am sure you could get fat off Mcd's (or other fast foods) even if you didn't play any video games.

Lets not forget McD's decision to install free wi-fi hotspots in many of its restaurants for use with the Nintendo DS systems thus making kids want to play video games even more. Its kind of hypocritical don't you think, according to the article video games make kids fat and McD's doesn't but then McD's goes and encourages video game playing by installing consoles in restaurants and setting up free wifi hotspots for use with the Nintendo DS and removing their playground equipment...
vp360's Avatar - Comment posted on 01/09/2008 16:48
vp360
supersize me. do video games supply fat kids with fucked up food, food that has protein from worms put into, food that anti-vomit has to be put into. no!
HawtPawkitHero's Avatar - Comment posted on 01/09/2008 22:09
HawtPawkitHero
but i like being fat.
Copyright 2008 Agent Chieftain's Avatar - Comment posted on 01/10/2008 23:45
Copyright 2008 Agent Chieftain
WHAT THE FUCK IS GOING ON IN THE THUMBNAIL
Fading Star's Avatar - Comment posted on 01/17/2008 01:21
Fading Star
Please don't speak.
DarkSparkster's Avatar - Comment posted on 06/02/2008 13:05
DarkSparkster
Everyone in Japan plays and has always played video games. This includes little kids, teenagers, adults, and their grandparents. How come is it that just now when McDonalds has been becoming so popular in Japan, do we now hear about the obesity rate in Japan climbing? Dumbasses...
RiotMonster's Avatar - Comment posted on 03/05/2009 00:01
RiotMonster
I'm all about sitting on my ass playing games and Big Macs.. FUCKKKK I need to sue both, McDonalds AND vidya gaemz.

They turned me into a monster.
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