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McDonald's blames fat kids on videogames

10:14 AM on 01.08.2008

Jim Sterling

Former Reviews Editor

If you felt that today was lacking a few ironic laughs, you'll be pleased to know that Steve Easterbrook, the chief executive for McDonald's UK, has recently blamed videogames and TV for child obesity. While he quasi-admitted that it might also have something to do with the slabs of greasy, processed cow anus in bread that his company sells, Easterbrook has hopped aboard the "blame everything on games" bandwagon to take off some of the heat:

"The issue of obesity is complex and is absolutely one our society is facing, there’s no denial about that, but if you break it down I think there’s an education piece: how can we better communicate to individuals the importance of a balanced diet and taking care of themselves?

Then there’s a lifestyle element: there’s fewer green spaces and kids are sat home playing computer games on the TV when in the past they’d have been burning off energy outside."

Of course it's not the fault of McDonald's, they've painted the outside of their restaurants green and now serve SALADS! They've done enough to fight the cause, now it's time that videogames joined the crusade against kiddy tits. Bring on Wii Fit, I say. Bring it on indeed.

On a serious note, it should be pointed out that child obesity, or indeed, any obesity (looks at self) cannot be blamed on games OR food. Kids wouldn't eat fast food or play games all the time if their parents didn't just sit back and let them. Why does NOBODY question lazy parents anymore? 

[Cheers for the laugh, Wardrox]

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