Game database:   #ABCDEFGHIJKLMNOPQRSTUVWXYZ         ALL     Xbox One     PS4     360     PS3     WiiU     Wii     PC     3DS     DS     PS Vita     PSP     iOS     Android


Maxis: Women are good for business


1:00 PM on 07.12.2012
Maxis: Women are good for business  photo



Did you know that Maxis' Lucy Bradshaw was the only female executive to present anything during the E3 press conferences? In an industry already under scrutiny for a number of gender-related issues, one might wonder what that says about games. However, Bradshaw herself is quite optimistic, believing more women are coming and that, ultimately, they'll be good for business. 

"I see the people who are coming out of the college programmes, with these very multi-faceted multimedia entertainment degrees, are much more diverse," she told Videogamer. "So our population within EA is starting to get a little bit more gender balanced, but not entirely and I would love to see even more so.

"First of all, women are just good for business. If you read any book around women who have leadership roles in businesses, ultimately those businesses are doing better. But I think you have a different perspective when you have a different mix behind the scenes, making the games and everything, and I think it can really open up different kind of innovations, different features, and different ways in which you design games too.

"So it's going to be a while before we ever see a kind of balance to a greater degree, but I am happy to say there's a lot of opportunities in the industry."

Diversity can only ever be a good thing, since it'll always expand the idea pool and bring previously unseen perspectives. Bradshaw's got the right idea, and a pleasantly positive outlook on issues that, lately, have been mired down in negativity.






Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.






E3

12:45 PM on 09.02.2014
gamescom gaining on E3 for PR impact

We don't attend videogame trade shows for their "PR impact," but it is interesting to hear that gamescom is gaining on E3 as far as that measurement is concerned. Analytics company ICO Partners says that the European event is...more



2:45 PM on 07.09.2014
Of course Sony rewrote their PlayStation 4 script for E3 2013

In a move that should shock absolutely no one, it appears that Sony actually did rewrite bits and pieces of its E3 2013 presentation after witnessing Microsoft's own announcements crash and burn.  Sony Computer Entertain...more



2:30 PM on 07.01.2014
Evolve, No Man's Sky win big at the E3 Game Critics Awards

The Game Critics Awards for E3 2014, as determined by 29 media outlets including Destructoid, have been announced. After seeing the nominations, it's no surprise that Turtle Rock's one-versus-four multiplayer shooter Evolve c...more



View all E3






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more