Note: iOS 9 + Facebook users w/ trouble scrolling: #super sorry# we hope to fix it asap. In the meantime Chrome Mobile is a reach around
hot  /  reviews  /  videos  /  cblogs  /  qposts

Maxis: Women are good for business

1:00 PM on 07.12.2012 // Jim Sterling

Did you know that Maxis' Lucy Bradshaw was the only female executive to present anything during the E3 press conferences? In an industry already under scrutiny for a number of gender-related issues, one might wonder what that says about games. However, Bradshaw herself is quite optimistic, believing more women are coming and that, ultimately, they'll be good for business. 

"I see the people who are coming out of the college programmes, with these very multi-faceted multimedia entertainment degrees, are much more diverse," she told Videogamer. "So our population within EA is starting to get a little bit more gender balanced, but not entirely and I would love to see even more so.

"First of all, women are just good for business. If you read any book around women who have leadership roles in businesses, ultimately those businesses are doing better. But I think you have a different perspective when you have a different mix behind the scenes, making the games and everything, and I think it can really open up different kind of innovations, different features, and different ways in which you design games too.

"So it's going to be a while before we ever see a kind of balance to a greater degree, but I am happy to say there's a lot of opportunities in the industry."

Diversity can only ever be a good thing, since it'll always expand the idea pool and bring previously unseen perspectives. Bradshaw's got the right idea, and a pleasantly positive outlook on issues that, lately, have been mired down in negativity.

Jim Sterling, Former Reviews Editor
 Follow Blog + disclosure JimSterling Tips
Destructoid reviews editor, responsible for running and maintaining the cutting edge videogame critique that people ignore because all they want to see are the scores at the end. Also a regular f... more   |   staff directory

 Setup email comments

Unsavory comments? Please report harassment, spam, and hate speech to our community fisters, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding * to your whitelists.

Status updates from C-bloggers

NYCpunk avatarNYCpunk
you know what's not okay? scalpers with 10 copies of fire emblem fates SE on ebay for $200+. and no one is saying anything.
ChrisHannard avatarChrisHannard
Fallout 4 wouldn't be Fallout with ridiculous glitches and shenanigans. Here are a few I've run into - [youtube][/youtube]
StriderHoang avatarStriderHoang
I've never earnestly went drinking before so it's cool to know I'm the slow, sleepy, impaired type.
The Dyslexic Laywer avatarThe Dyslexic Laywer
Got to admit I didn't expect to find a mewtwo amiibo at my bookstore of all places...
Mike Martin avatarMike Martin
My cousin found out I slept with his girlfriend and is pissed. Understandable. I am totally sick of the angry phone calls though. It reminds me so much of playing Call of Duty online. The screaming 11 year olds suck on there too.
OverlordZetta avatarOverlordZetta
Huh. Apparently even Japan has a Black Friday sale going on on PSN right now.
Lawman avatarLawman
Yes, Resident Evil: Revelations 2, I know that somebody has 2,625 more medallions than me. No, Resident Evil: Revelations 2, I don't really care.
Dr Mel avatarDr Mel
This fucking Bloodborne DLC, jesus. I'm on new game+, about level 90, and shit just tears my dick off. I don't know if I want to start another guy just to avoid NG+ and level him up, etc. sigh....
Shinta avatarShinta
Wii U, top selling black friday item on Take that you anti-Wii U people.
CoilWhine avatarCoilWhine
I am pretty hyped for when I get a laptop because I'll be able to have a good enough connection to stream XbOne/soon PS4 games to it along with natively rendered Steam games. Hype!
Avoclefo avatarAvoclefo
Got a PS4 that came with SW Battlefront this week, and planning on picking up the FFX/X-2 remake. Hype is through the roof, especially for FFX. If I were to get one other game, what should it be?
Niero Desu avatarNiero Desu
Did a google maps search around my parents house for bars and there isn't one in like 25 miles, so I picked up an Intel compute stick and South Park: Stick of Truth on Steam. That's more or less the drunken screaming I'm in the mood for at about the cost.
OrochiLeona avatarOrochiLeona
Do you ever have that moment of clarity when talking to someone and suddenly realising: You're just a skull, and they're just a skull, with fucking eyeballs and a sac of skin being the only comparative difference between you visually? ..just me then?
Nathan D avatarNathan D
After quitting for two days out of frustration, I beat Ludwig on my first try of the night. I'm on cloud fucking nine right now.
Pixie The Fairy avatarPixie The Fairy
When I did my retail shift today, we were moving more Smash/Splat Wii U bundles and the Gears/Rare Replay/Ori XB1 bundles than Uncharted and Battlefront PS4s. I think Nintendo and MS have better value on their side this holiday. Sony got lazy.
Confuseddalek avatarConfuseddalek
I found this weird game called Samurai Heroes for 8 dollars today. Its not bad.
Solar Pony Django avatarSolar Pony Django
Got Deadpool, Arkham Asylum and BioShock 1 and 2 all for 30$. Not to bad for going Black Friday shopping late.
RadicalYoseph avatarRadicalYoseph
If you haven't played Tales from the Borderlands yet, GO BUY IT! By far the funniest game I have ever played, and the characters and narrative are incredibly well written. Very few memes unlike BL2 by the way.
James Internet Ego avatarJames Internet Ego
Played all of Life is Strange today in one sitting. Bloody hell. You should all play it. Only game this year to make me cry. Bravo developers. Possibly the most valuable thing I've ever bought for £10.
Gamemaniac3434 avatarGamemaniac3434
Last night, got farther than ever in Wasteland 2. This is my third playthrough-once thru beta, once through the orig version, now on Directors cut. Worth the restart, and it speaks highly of the game that I like it enough to do this. DAMONTA HERE I COME!
more quickposts



Invert site colors

  Dark Theme
  Light Theme

Destructoid means family.
Living the dream, since 2006

Pssst. konami code + enter

modernmethod logo

Back to Top

We follow moms on   Facebook  and   Twitter
  Light Theme      Dark Theme
Pssst. Konami Code + Enter!
You may remix stuff our site under creative commons w/@
- Destructoid means family. Living the dream, since 2006 -