hot  /  reviews  /  videos  /  cblogs  /  qposts

Maxis: Women are good for business

1:00 PM on 07.12.2012 // Jim Sterling

Did you know that Maxis' Lucy Bradshaw was the only female executive to present anything during the E3 press conferences? In an industry already under scrutiny for a number of gender-related issues, one might wonder what that says about games. However, Bradshaw herself is quite optimistic, believing more women are coming and that, ultimately, they'll be good for business. 

"I see the people who are coming out of the college programmes, with these very multi-faceted multimedia entertainment degrees, are much more diverse," she told Videogamer. "So our population within EA is starting to get a little bit more gender balanced, but not entirely and I would love to see even more so.

"First of all, women are just good for business. If you read any book around women who have leadership roles in businesses, ultimately those businesses are doing better. But I think you have a different perspective when you have a different mix behind the scenes, making the games and everything, and I think it can really open up different kind of innovations, different features, and different ways in which you design games too.

"So it's going to be a while before we ever see a kind of balance to a greater degree, but I am happy to say there's a lot of opportunities in the industry."

Diversity can only ever be a good thing, since it'll always expand the idea pool and bring previously unseen perspectives. Bradshaw's got the right idea, and a pleasantly positive outlook on issues that, lately, have been mired down in negativity.

Jim Sterling, Former Reviews Editor
 Follow Blog + disclosure JimSterling Tips
Destructoid reviews editor, responsible for running and maintaining the cutting edge videogame critique that people ignore because all they want to see are the scores at the end. Also a regular f... more   |   staff directory

 Setup email comments

Unsavory comments? Please report harassment, spam, and hate speech to our community fisters, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding * to your whitelists.

Status updates from C-bloggers

StriderHoang avatarStriderHoang
If Undertale isn't your GOTY 2015, then you are sorely mistaken [img][/img]
Deadgar64 avatarDeadgar64
Sleep? Who needs sleep? 12:44 am can eat my shorts.
OverlordZetta avatarOverlordZetta
[img][/img] [img][/img] [img][/img]
Amna Umen avatarAmna Umen
Anyone else getting massive lag in between games of the Battlefront Beta? I'm running an AMD rig so it might be that but just want to know it's not just me.
Shinta avatarShinta
1 hour stream of Dragon Quest Heroes.
MeanderBot avatarMeanderBot
Plague Knight is pretty rad, even when represented by mediocre artists [img][/img]
Shinta avatarShinta
Initial impressions: Chibi-Robo Zip lash is pretty damn fun so far. It's like Mr. Mosquito + Castlevania + Umihara. Controls are spot on, platforming is actually very solid so far, and the characters are about as charming as they can get. +amiibo.
nanashi avatarnanashi
Question: Is resident evil nemesis supposed to start off with a toolbox that has (unlimited) ink ribbon, 250 handgun ammo, magnum (w/ammo), shotgun (w/ammo) and two assault clips, in the first room of the game?????
OverlordZetta avatarOverlordZetta
[img][/img] Much want. Such need. Ow.
Shinta avatarShinta
[img][/img] Can you imagine if greedy aliens stole all YOUR snacks? I don't even know how I'd handle it honestly. I don't even want to think about it.
Mike Martin avatarMike Martin
Great. YouTube took down my nude re - enactment of She-Wolf. Again. Fuck you Shakira. Let my art shine.
RadicalYoseph avatarRadicalYoseph
BREAKING: Inner city man and "Pokemon Go" enthusiast found dead after entering rival gang's territory. "All he wanted was a Shiny Charizard!" according to an interview with a close friend. "We found him on the street, limp as a Magikarp stuck on a beach."
GoofierBrute avatarGoofierBrute
I completely forgot that Castlevania: Dawn of Sorrow had an animated opening. Other than the compression, it actually looks really good today, and makes me wonder why Konami didn't commission some sort of Castlevania anime. That would have been sweet.
Cosmonstropolis avatarCosmonstropolis
Gamestop has Splatoon amiibo up, if that's your thing. Totally didn't order and just cancel mine.
OverlordZetta avatarOverlordZetta
Anyone else having issues with italics in blogs? I went to save a draft, and when it loaded the post-saving creature I was working on, the entire text had been italicized and I now am unable to change it back. I've been possessed!
So that's $50 for the season pass on top of the game already costing sixty at launch, plus the monthly subscription fee for playing online on consoles. All in the name of getting the full experience! VYDEO_GEAMEZ!!
BroskiTheChocobo avatarBroskiTheChocobo
Why hello there. My name is Broski and I am new here so be nice. I'll be posting some content over the next few days so have a read and I hope you enjoy it. Broski out.
Agent9 avatarAgent9
tired but I gotta work. Would rather play more MGS5.
Batthink avatarBatthink
Races have been pretty intense, and the last Moto3 race in MotoGP 14 should have been too. Emphasis on the word [i]should[/i]. The AI riders ignored infringements in the last race, meaning everyone was disqualified except me. Derp.
Batthink avatarBatthink
Been playing MotoGP 14 on my Vita. A bit buggy (some menus you need to press circle to go back, then cross to select to proceed, otherwise nothing happens. And motorcycling helmets riding motorcycles in-race), but I've got the sweet spot in difficulty.
more quickposts



Invert site colors

  Dark Theme
  Light Theme

Destructoid means family.
Living the dream, since 2006

Pssst. konami code + enter

modernmethod logo

Back to Top

We follow moms on   Facebook  and   Twitter
  Light Theme      Dark Theme
Pssst. Konami Code + Enter!
You may remix stuff our site under creative commons w/@
- Destructoid means family. Living the dream, since 2006 -