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Mature titles unprofitable on DS? Analyst says so photo

Following the lower-than-expected sales performance of Grand Theft Auto: Chinatown Wars, analysts and other professional guessers are clucking about the potential for mature-rated titles on the Nintendo DS, questioning whether or not it's worth even putting them out there. EEDAR analyst Jesse Divinch is one such person, claiming that Chinatown Wars is an "important benchmark for the industry."

"It appears the industry may have been over-zealous with initial expectations on how GTA: Chinatown Wars would perform based upon the news it had received one of the highest quality scores for a Nintendo DS title," he explains. "It is important to note that there have been many other titles that achieved a quality score above 90 on the Nintendo DS and have failed to sell > 300k units within 3-months in North America (irrespective of ESRB rating).

"The results from Chinatown are an important benchmark for the industry as it will be the best performing mature-rated title on the Nintendo DS to date coupled with one of the strongest mature-rated game brands."

There's no doubt that the sales performance of Chinatown surprised a few people, but there are other factors to consider outside of the age rating. Remember, Grand Theft Auto never became a true cultural phenomenom until it became 3D, and fans who started the series with GTA III might be put off by the new look of the game. Since GTA is a mainstream title and therefore a game with "casual" appeal, it's also possible that some GTA fans don't even know Chinatown Wars exists. 

There's no denying that the DS is definitely more recognizable for its cute platformers, old school RPGs and mainstream puzzle games, but does that mean mature titles don't have a home there? Possibly so, although Chinatown Wars never quite got the hype and marketing that GTA IV did, nor did it generate as much controversy, despite the drug dealing minigame. We also can't exactly call Chinatown Wars a "flop." It did still chart in the UK and likely made money for Rockstar. I think the issue isn't as cut-and-dry as some think, although it's certainly an interesting discussion.








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26 comments | showing # 1 to 26
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linuxguy's Avatar - Comment posted on 04/14/2009 11:59
linuxguy
how much did the psp episodes sell?
does that say anything about the audience for each machine
Xhumation's Avatar - Comment posted on 04/14/2009 12:00
Xhumation
In my experience most of my friends see the DS as a "kiddie" console. So they don't even own one since they're big manly men that play FPS's and nothing else. The people I known that own DS are fans of old-school rpg's and not big on something like GTA so this makes sense to me.

However that's just the people I know.
Pyramid Head's Avatar - Comment posted on 04/14/2009 12:10
Pyramid Head
Why, when I've had a taste of delicious 3D GTA, would I go back to shitty top-down view?
Phoenix Gamma's Avatar - Comment posted on 04/14/2009 12:11
Phoenix Gamma
Also pirating
taosd's Avatar - Comment posted on 04/14/2009 12:15
taosd
It makes a lot of sense to me that GTA wouldn't sell as much on the DS. Quite frankly, I think most of the people I know who have them are either very interested in games (like myself) or children, but more of the latter than the former.

I agree that a lot of GTA fans probably don't know it exists. I haven't seen any advertisements for it (though I live in the arctic tundra of Canada) and after seeing GTA IV, it looks quite lackluster. I think people just feel it isn't that same GTA experience and may perceive this title as more similar to the original GTA titles, when in fact, it is more like the 3D GTA titles than it is like the top-down GTA titles of the 90's, which also may turn people off.

Personally, I love Chinatown Wars and it is probably my favorite DS game. I really hope that they continue to make mature titles on the system.
Dennen's Avatar - Comment posted on 04/14/2009 12:17
Dennen
@Pyramid Head

Do you follow the same logic for all genres, or only for GTA? I know that for myself, 3D has no true impact on quality of the game, even visually. A game can be 3D but that doesn't necessarily make it a quality release for me. This came into full reality for me when I played the DS versions of the old Final Fantasies. I felt as though the 3D they put into the game was pure crap. Especially when compared to the remakes on the PSP.

I think Phoenix Gamma had a good point with pirating. Most game communities I hear of someone mentioning DS games to play, there's always a good 10% or more that indicate someone should pirate the copy rather than buy it.
Harris Hatsworth's Avatar - Comment posted on 04/14/2009 12:19
Harris Hatsworth
I'm not entirely sure how to feel about this. I really don't care much about "maturity" (see blood) on my DS but almost no matter what I dislike seeing quality games get passed over for no real reason.
Dennen's Avatar - Comment posted on 04/14/2009 12:19
Dennen
@taosd

Most people you know who have a DS are interested in children? I laughed when I saw it, but I don't think you meant it that way =)
naia-the-gamer's Avatar - Comment posted on 04/14/2009 12:23
naia-the-gamer
I read this on Gamasutra the other day and one thing that was brought up on that discussion was that the PSP games originally didn't sell a lot either when they first came out. In fact, they sold about as much as China Town Wars did. However, over time they sold in the millions. I wouldn't be surprised if this happened with the DS game too.

This is just another example of the industry covering their ears and claiming Nintendo is for kids, despite the sales saying otherwise. I love my DS, and I have a shit ton of titles on it, many of which I would NOT let a kid play, even the ones rated E10 and T (that's another rant for another day on the ESRB's rating system) because the story matter is dark. Games don't need violence to be adult, but I digress.

But back on topic, between this and Sony's bitching about the DSi, when is the industry going to wake up and realize Nintendo is not just for kids, but for everyone, and that yes more adult titles CAN sell on a Nintendo platform, even if not as well as Mario and Zelda?
taosd's Avatar - Comment posted on 04/14/2009 12:28
taosd
@Dennen

haha, whoops, didn't mean it like that...

EVERYONE WHO HAS A DS IS A PEDOPHILE CONFIRMED!
jsutcliffe's Avatar - Comment posted on 04/14/2009 12:28
jsutcliffe
I also vote piracy. I'm sure the mature gamers are also the demographic most likely to own Evil Copying Devices, which would make quite a dent in sales.

It also came out in a period filled with other good titles (Pokemon, Hatsworth, Valkyrie Profile, Avalon Code, Suikoden ...), which would harm sales too.
gamadaya's Avatar - Comment posted on 04/14/2009 12:39
gamadaya
Yeah, the DS is for kids, but I'm betting piracy hurt a lot too. I mean, like someone above said, little kids aren't likely to own flashcarts, but older people who play GTA are. Over at GBATemp, CW is pretty much the most talked about thing. On any board, for any flashcart, there are tons of questions about it. Maybe that's just because of the copy protection they put on it. If you just own an R4, then don't expect to just drag and drop the rom and have it work.
Chronic Logic's Avatar - Comment posted on 04/14/2009 12:39
Chronic Logic
top down 2d gameplay for GTA is baaad. Chinatown Wars is not totally top down which is slightly good. But the graphics is just bad.

If they released Chinatown Wars for the PS3 or 360, I would have bought it.
njsykora's Avatar - Comment posted on 04/14/2009 12:44
njsykora
Piracy. For every sold copy there is another 10 R4s loaded with this game.
jsutcliffe's Avatar - Comment posted on 04/14/2009 12:53
jsutcliffe
re: the top-down complaints

GTA started life as a top-down game, and GTA I, II, and London were all awesome. I was actually pleased that CW took GTA back to its roots somewhat. It seemed like a good compromise between the grittier recent GTA style and the older gameplay.
psycho terror2's Avatar - Comment posted on 04/14/2009 12:53
psycho terror2
i've been decieved by destructoid into thinking that many adult gamers have a DS. now i think about, the only people i know who own one are kids under the age of 15.
VGFreak1225's Avatar - Comment posted on 04/14/2009 12:58
VGFreak1225
I always hated it when people consider that the change of the camera automatically made it crap. Chinatown Wars nearly fixed all the problems the top-down games had.

@Taosd/Dennen:
If playing DS make you a pedophile, I should probably change my name to Michael Jackson.
Dennen's Avatar - Comment posted on 04/14/2009 13:09
Dennen
@VGFreak1225

Even the kids playing the DS are pedophiles *nod*
notdryad's Avatar - Comment posted on 04/14/2009 13:15
notdryad
Mature games on a Nintendo platform not producing strong sales? If only this hadn't been a trend for, oh, generations.

I wish I was an analyst so I could get paid big bucks to tell people what they already know.
Brando's Avatar - Comment posted on 04/14/2009 13:24
Brando
My vote is for piracy too. Also, I am enjoying Chinatown Wars a helluva lot more than GTA4 and I know I'm not the only one.
JynxShot's Avatar - Comment posted on 04/14/2009 16:55
JynxShot
I have so many customers that see the giant GTA:CW display and exclaim, "Aww, word! When dat shit come out dawg?" "It's already out, man. It's $34.99." "I'll take the PS3 version." "It's only on Nintendo DS, dude." "Say what? That shit's retarded, who the fuck wants to play on DS?" "It's actually really fucking good; you'd be surprised." "I only got a PS3 dawg."

Yeah. Nobody knows it exists, except this little bitch who walks into my store looking for the latest Digimon games.
killias2's Avatar - Comment posted on 04/14/2009 17:18
killias2
Haha, I think a lot of it has to do with an individual's definition of mature. I don't think the DS has the same problems as the Wii in terms of game output, but maybe people just don't want to play GTA on their little portable system....
Paroxysm's Avatar - Comment posted on 04/14/2009 17:52
Paroxysm
I'm sure it will sell decent numbers over its lifespan. I don't really remember too many DS releases blowing early sale records away but over time some of them get massive. Tis a pity it didn't see instant success though because China Town Wars is the best GTA game in years.
psycho terror2's Avatar - Comment posted on 04/14/2009 18:24
psycho terror2
@ killias2 - i hadn't thought about it that way!

perhaps virtually murdering old ladies isn't something people want to do when in view of common folk...
Timstuff's Avatar - Comment posted on 04/15/2009 02:16
Timstuff
They should have made San Andreas Stories for PSP.
Sexualchocolate's Avatar - Comment posted on 04/15/2009 03:33
Sexualchocolate
To anyone who flamed me (or anyone else) for calling the DS a kiddies and girls console....

Bwahahahahaha.

I loved the PSP GTA's and if there were more mature games on the DS I'd probably get an "i" and I'd certainly get China Town Wars, but I won't because 99% of the games are aimed at kids and girls.

If I liked it in the arse I'd probably get Animal Crossing. But I don't and I won't.

Oh yeah and GTA San Andreas Stories for the PSP - What happened there? That would have been awesome! Oh well, back to Monster Hunter.
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