Prepare for a Massive intrusion. Microsoft’s glorious videogame advertising company is set to supply in-game ads for a host of THQ, Electronic Arts, and Activision Xbox 360 and PC titles this fall. The list of targets includes every EA Sports title and Need for Speed Shift, as well as Guitar Hero 5, DJ Hero, and Band Hero. Tony Hawk: Ride, Blur, UFC 2009 Undisputed and other ad-less titles are to entertain Massive advertising, too.
But, wait, that’s not all: Massive will provide stuff -- possibly "Be a Chompion” reminders -- for Battle.Net whenever it’s released in the year 4040 (or 4041 according to some analysts).
Massive is already involved with Madden NFL 10, so there's your taste of the new stuff. While some of it seems out of place, it doesn't detract from the total experience. Ads means money is being made, and in this economy especially, we can’t scream our displeasure from our ultra-awesome pedestal.
McDonald’s would like to remind you to “Make Café your day” with an iced mocha or a cappuccino, available only at select McDonald’s locations at an excellent and competitive price.
[via Edge, via Joystiq]
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Contest:
11:40 AM on 09.01.2009
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I actually find the fact that the billboards in Burnout Paradise AREN'T ads actually quite annoying.
Mainly cause the replacements are hilarious until you see them for the 501st time.
Maybe developers and publishers could, y'know, stop making and marketing so many shitty games. That would probably make far more financial sense than tryng to offset some of the cost by whoring out their products to advertisers.
Also, yeah... Ads suck, but so do most of the games above. And at least they're games where it would fit in.
Also, also... This is about a deal with the publishers, and the ad firm massive. Chances are the ads will show up in the ps3 versions too. So really XBL pricing is irrelevant to this story...
Perhaps you should read the post before you mouth off next time.
@ Tron:
I think I would prefer that. That way the ads would be compartmentalized and wouldn't affect the game developer's decisions, unlike in-game ads. I prefer watching some commercials before a movie to watching an Xbox transformer appear on the screen in the middle of the movie for no good reason.
...We're whoring it.
All the UFC 98-102 advertisements in Undisputed 2009 never bothered me. Neither did the "Sponsor" logos, or Harley Davidson corner padding. However, one day I hopped on UFC to BRIGHT YELLOW advertisements for some MTV show, including a pop up box during the between round replays. It was so distracting that I couldn't get into the game anymore. So even games that generally provide non-intrustive ads can wind up with one of those blinking "you've just won an Ipod Touch" banners, if these current ads aren't kept under control.
you pay for promotions to sell a product and gain recognition-
you do not sell your promotional materials in order to sell a product and gain recognition-
also
@JDigital
Personally I would be in favor of not just boycotting the games but the products in the games
If this is true, why am I paying 60$ for a game with advertising, when I can get over 250 channels from a cable company for ~60 a month?
I think people should realize that they are getting screwed. First, we had to pay for dlc that could have easily been included for launch and now developers are whoring out different pre-order DLC to every retailer ever. We shouldn't have to pay an extra fifteen dollars for launch DLC because we didn't pre-order at gamestop.