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Marvelous' Wada: Lack of originality has gamers leaving photo

Have you noticed the trend of character-focused IPs in gaming today? Marvelous Entertainment chief creative officer Yasuhiro Wada has also noticed, and he says that this tired formula is shrinking the gamer population in Japan.

“Strong IP, series or popular characters are the main focus today. They are seen as secured elements in a very risky environment. Publishers and developers have used this for years, leaving little place for originality and new contents. I think this is why gamers are leaving videogames.”

Wada said this in a recent interview, where he also calls out publishers and developers for not changing things up enough: "Every year, we see the number of active core gamers decreasing. Publishers, developers and creators alike are not trying hard enough to bring original creations on the market."

Isn't gaming bigger than ever? Maybe not in Japan? Regardless, I am with him on the lack of innovation as of late. He's also on the same page as I am about the good old days, back when the Saturn and PlayStation just launched. Games were so fresh then.

"I remember of the huge creative explosion that occurred when the first PlayStation and the Saturn were launched," says Wada. "There were tons of new ideas and concepts thrown on the market. It was an exciting time and many came to videogaming. That time and today are very different."

[via Edge]








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Dale North is Destructoid's Editor-In-Chief, a founding editor, and specialist in Japanese gaming. An accomplished musician, Dale was reporting from Japan during the earthquakes of 2011. Luckily, he got the fuck out alive and is home in America now with his wife and beloved corgi, Einstein. Dale is also a co-founder of Destructoid's sister anime site Japanator. Likes Corgis, Sega Saturn, PSP, iPhone, Photographic tools. Meet the rest of the team



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24 comments | showing # 1 to 24
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EggmaniMN's Avatar - Comment posted on 07/28/2009 15:47
EggmaniMN
I think it also has to do with just the sheer deluge of games we have coming out now. With so many games per year, we're retreading the same ideas almost on a monthly basis and people are always looking at the next big thing wherever they can get it.
DeusPayne's Avatar - Comment posted on 07/28/2009 15:49
DeusPayne
IMO, we're heading into another crash like in 83-84. It's not that there isn't new good shit coming out, it's that it's buried under the mass of shovelware. And it's getting harder and harder to FIND those good games.
Chris Carter's Avatar - Comment posted on 07/28/2009 15:51
Chris Carter
"Wada said this in a recent interview, where he also calls out publishers and developers for not changing things up enough"

Does he mean the tedious mini-games that were in No More Heroes?

I hate statements like this. These action game developers are all acting like Itagaki now.
KoKoO Psy's Avatar - Comment posted on 07/28/2009 15:58
KoKoO Psy
Don't go badmouthing lawn mowing!
I see the point they are making, I also call Captain Obvious to the rescue.
kefkaesque's Avatar - Comment posted on 07/28/2009 15:59
kefkaesque
What's with the header image?

No More Heroes was one of the few original games of this console generation.
Elsa's Avatar - Comment posted on 07/28/2009 16:03
Elsa
... things always seem to look better in the past, because only the gems stand out and not all the drivel that was around back then as well.

Flower, Echochrome, Endwar with it's voice commands for AI control, 64 player online games, co-op online games like L4D and R2 - all fairly new ideas/implementations... and what about upcoming games - there's the 256 player MAG, Scribblenaughts, Borderlands with it's co-op RPG and shooter blend, Brutal Legend with it's combination of metal music/story... there are lots of new ideas in games.

10 or 20 years from now, people will be sitting around lamenting the current state of gaming and talking about the "great" games of 2008-2010. There's no lack of originality in gaming... just a lack of originality in whining.
EggmaniMN's Avatar - Comment posted on 07/28/2009 16:05
EggmaniMN
Magnalon clearly doesn't understand the significance of the side jobs in No More Heroes. There's more to them than just them existing to make money. They are how Travis sees the regular part of the world. You will notice that as Travis gets deeper into the ranks and things get crazier, so too do the side jobs until he's getting paid for just flying his motorcycle off the dock. It's just one of the many many points of the game that make it as great as it is.

Besides, Marvelous put out Little King's Story. They're allowed to say blue is red for all I care.
PKN's Avatar - Comment posted on 07/28/2009 16:08
PKN
@Elsa Well said.
Chris Carter's Avatar - Comment posted on 07/28/2009 16:16
Chris Carter
@EggmaniMN
I believe the mini-games are being taken out in NMH2 because people didn't like them (or are being made optional if I'm not mistaken). Also, Little King's Story looks great, but it didn't get perfect 10s.

It was also just one example of how no one is perfect. I liked NMH, but I hate when producers mouth off and talk about how every other game sucks but theirs: it's pretentious. There's plenty of original titles nowadays just in the downloadable arena. To name a few off the top of my head: 'Splosion Man, Shatter, Flower, Echodrome, and Braid.

Elsa is right. People keep hearkening back to the "golden years" because no one remembers all the shovelware like ET. I think Jonathan Holmes had a great blog about this same point: games nowadays are just as good as they were, if not better. Wada is essentially saying in the above statement that "he's the best thing since Playstation".
flabzilla's Avatar - Comment posted on 07/28/2009 16:29
flabzilla
Thats because most of the innovative games today are western ones and unfortunatly a large majority are ignoring the wii or letting their B grade studios make crappy ports for it.
Daynger777's Avatar - Comment posted on 07/28/2009 16:30
Daynger777
I don't think I can speak for everyone but here's my take on it. I definitely miss the nostalgia of the games right around when the first Playstation came out. But I also miss the days of super nintendo as well. Granted, it's probably through rose-tint...

...but I feel like game makers have fallen into the same trap that many film-makers have as well. I think they've come to rely too much on technology's advances and not enough on niche-gaming and storytelling. If you look at older movies, they didn't have the Special FX that is available now. They were required to try and sell the movie on the acting and the story... not the huge explosions and special FX. It's the same now, many companies are relying on fads and trends to sell their games. There's not enough originality and chances being taken... they feel like "Oh if we have this feature in there that's all we need." Then they rush the rest of it without developing it fully.

One of the biggest things I miss from that generation was the ability of games to take one or two focuses and attempt to perfect them. The graphics were important, but not the most important thing. Now a lot of times games take on more than they can chew and focus on throwing as much filler BS in it as they can just to say "There's 100000 hours of gameplay." But what's the point if it's formulaic and not even fun?

There's definitely still great games being made, and I feel that we are in a golden age of indie gaming. With all the medians to grab small-company games now (Steam, XBLA and community games) I think we'll just see a shift to that as the large companies try to leech every character, franchise, and poinntless gimmick dry and churn the same games out over and over.

/step off soapbox
Phoenix Gamma's Avatar - Comment posted on 07/28/2009 16:54
Phoenix Gamma
Pressing A to win isn't very original either, Marvelous.
Holyetheline's Avatar - Comment posted on 07/28/2009 17:15
Holyetheline
gaming is still pretty big. It's hard to innovate when so much has been done now... just gotta keep growing and gaming, that's all we can do.
MellowBunny's Avatar - Comment posted on 07/28/2009 17:34
MellowBunny
There's no lack of originality in gaming? Well I kind of agree with the man.

Remember that game...what was it called...OH YEAH Okami! That game was fulled with creativity and guess what happen when it came out? No one bothered playing the damn game besides it getting good reviews.

I'll be off playing Klonoa....
ration's Avatar - Comment posted on 07/28/2009 17:45
ration
I think some people just love to bitch, I don't think its THAT bad.

We have borderlands and brutal legend coming out. I think a bigger

problem is the over saturation of games decreasing the quality of games.

Most of the games I see are shovelware
Chris Carter's Avatar - Comment posted on 07/28/2009 18:06
Chris Carter
@ration
Where's Megastryke or Holmes when you need them :D. Historically, there has always been shovelware. You're just more aware of it because of how popular Nintendo is.
ccesarano's Avatar - Comment posted on 07/28/2009 18:51
ccesarano
@DeusPayne - Saying "there's gonna be another game crash" is as old as the game crash. People were saying it with PS2, Xbox and GameCube, despite the fact that game sales are still going strong.

@Elsa - I think what needs to be considered is where these games are coming from. Wada is specifically talking about games in Japan. Sure, there's a lot of new things and IPs coming from the West, as a lot of companies have been certain for the past few years that new ideas need to be tried. Even if they are subtle changes, such as Dead Space's limb removal system or Assassin's Creed climb-anywhere, as well as Mirror's Edge taking a different take on a similar idea, to more extreme concepts like Too Human replacing button mashing with stick waggling and Alone in the Dark...needing a team that knows when to cut other ideas out and refine others, and games like Scribblenauts.

What was the last new IP you saw announced from Square that didn't have Final Fantasy or something similar tacked on? I think maybe there were a couple this generation, but overall...empty. And that's the point, developers in Japan need to start taking chances, and the ones that do, such as Capcom, are trying to combine elements of Western development with Eastern.

In America, the games industry is strong regardless of how many people complain otherwise about the good old days (news flash, there was a lot of CRAP on the SNES. In fact, the crap to good ratio was a much larger margin than today). In Japan, it continues to decline. I believe this is what Wada is discussing, though.
Ironknight's Avatar - Comment posted on 07/28/2009 18:57
Ironknight
I think he's right and these can all be blamed on a number of factors

1.Budget, Games are now getting hollywood budgets so of course developers and publishers aren't going to stray to far from other successful titles or try to make niche games any more that's why we don't see RPGs any more because the return isn't high enough but we see plenty on the DS and PSP

2.Gamer's Money, As much as people talk about how they want originality they never show it there's been some truly innovate games but alot of them don't sell well because people just want sequel after sequel remake after remake

3.Bigger Teams, When there's more people working on a title more compromising must be done not say that some truly great games haven't been made by large teams.

4.Multiplats, Devs can also no longer just focus on one platform and make the best game they can.
JtheYellow's Avatar - Comment posted on 07/28/2009 19:55
JtheYellow
Most of the games on the PlayStation and Saturn were utter shit. This should be a demonstrable fact. You can throw a trainload of "innovative" ideas at a market and the behavior of people as a whole will continue to stay the same -- most will play the holy shit out of the few games that are good, and leave the rest to the obsessives.
EdgyDude's Avatar - Comment posted on 07/28/2009 20:52
EdgyDude
Ironically these so called "Strong IP, series or popular characters" usually originate from creative spurts that companies seem to be so scared of taking chances with, sadly developers constantly overlook this very fact until they have squeezed dry their franchises and are forced to give a shot to the new ideas.
Qraze's Avatar - Comment posted on 07/28/2009 21:10
Qraze
he's right. i'm tired of the same old new awesome great fps and old new awesome great rpgs and sports games with action tru stick action! the only game i've played this month is kz2 and that was just for 2x experience. but i've been studying my ass off trying to make money grow from trees. yes, trees.
Tony Ponce's Avatar - Comment posted on 07/28/2009 22:43
Tony Ponce
@Magnalon

I'm sleeping. Call me back in, like, later and such.
Chronic Logic's Avatar - Comment posted on 07/28/2009 23:05
Chronic Logic
Character focused-ip franchise? Not every franchise has the same characters in every game. Final Fantasy doesn't have the same characters in it's games. I can think of more, but I'm too lazy.
Minamu's Avatar - Comment posted on 07/29/2009 07:11
Minamu
Who's leaving what now?
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