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Mark Rein's new idea: making Wii games is not 'a waste' photo

A couple days ago, Mark Rein of Epic Games (Gears of War, Unreal engine) popped his head from his HD-rendered palace, his foot just inches from his mouth, and made some partially-true-but-still-harsh statements like "[M-rated Wii games have] been huge financial flops" and irrelevant, borderline wrong  comments like "Look at EA. Do you see the same Madden game on Wii? Of course not -- it's a dumbed down game."

Now Mark Rein is back to clarifiy what he really means. For the full statement, hit the jump, but for starters I'll tell you that Mark now now thinks that "Games like Madden are great, especially since the developer designed a user interface specifically for the Wii" and "Some [hardcore Wii games] have done well". 

Huge change of heart, huh? It's funny -- I'd imagine if someone were to ask Yngwie Malmsteen about making an album with the Jonas Brothers, he'd just say, "They are terrible musicians and their music is sh*t. I wouldn't even pay them to caddy my vodka bag," yet Mark Rein apparently doesn't feel comfortable letting the world know his true feelings about the Wii. I admire the attempt at tact, but c'mon, do "clarifications" like this really fool anybody?

[Via GoNintendo]

The kind of games we make just would not work well on Wii. With our high-end engine, making a game work on Wii would spread our resources too thin and cause us to lose focus. Hardcore games have been hit or miss on Wii. Some have done well, some have not and we would not expect Gears or any of our games to sell well on the system. Games like Madden are great, especially since the developer designed a user interface specifically for Wii, but again, doing something like that would take up resources we are using to make other titles. Again, I never said making games for Wii was a waste. There are some great games for it, but it’s just not for us. -Mark Rein
 

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28 comments | showing # 1 to 28

Justice's Avatar - Comment posted on 07/25/2009 16:05
Justice
These people in the game development world need to stick by their guns. All this flimmy flammy with saying one thing then worrying about a backlash and thus reverting to the opposite side of the spectrum is bullcrap. They need to keep it real.
Lord The Night Knight's Avatar - Comment posted on 07/25/2009 16:06
Lord The Night Knight
Yeah, I'm guessing someone told him developers weren't pleased with his dissing their efforts.

Plus the reality is that the huge financial flops have been HD games. There was no "partially-true" thing about his comment about that. It was either a statement of total ignorance or an outright lie.
manasteel88's Avatar - Comment posted on 07/25/2009 16:13
manasteel88
Unreal Tournament Wii confirmed?
CocoJambo's Avatar - Comment posted on 07/25/2009 16:28
CocoJambo
That's some bitter crow you're having Mr.Rein.
Unicorn's Avatar - Comment posted on 07/25/2009 16:30
Unicorn
if you look at the sales of the "hardcore" games on wii... financially they flop no matter how good the game actually is.

making hardcore games on the wii is very difficult becuase the very people they are making the games for are the very people pirating them. the reason Wii Play, Wii Fit, and all the "casual" games sell is because of the customer. The people getting those games have no idea what a Wiikey is or who Twiizers is.

The "Hardcore" are ruining it for themselves. Everyone and their bro were clamoring for the release of Conduit, but the lackluster sales should only reveal one thing to journo's and gamers alike. THIS IS THE EFFECT OF PIRATING GAMES! Developers see this result for thinking they should support the "hardcore" gamer, but the gamer cares little to support the developer.

it's a sad situation, but what can they do if the hardware they're developing for is one of the most easily pirated consoles? same goes for DS.
Scroll's Avatar - Comment posted on 07/25/2009 16:37
Scroll
No real change from Mark Rein then? He's always been damage control at epic right?
Monodi's Avatar - Comment posted on 07/25/2009 17:20
Monodi
EpicGames has always been on the cool side anyway.
Usedtabe's Avatar - Comment posted on 07/25/2009 17:40
Usedtabe
That's funny Epic. The games "you make" don't seem to work too well on the Xbox 360 either.
Kyousuke Nanbu's Avatar - Comment posted on 07/25/2009 18:03
Kyousuke Nanbu
I thought he was quite clear in his article, mature games don't sell on the Wii and they don't since 90% of them are just blood and cursing with nothing really that interesting to keep someone playing

But hey, leave it to the internet to twist someone's words to support their retarded arguments.
-PL-'s Avatar - Comment posted on 07/25/2009 18:37
-PL-
Mark Rein is just a smart guy who realizes that it would be stupid not to exploit the rabid Wii fanboys who will drop cash on basically every glossy white thing they see. I'll bet Mark Rein's face is red... ALL THE WAY TO THE BANK! That doesn't really make sense but work with it.
Cadtalfryn's Avatar - Comment posted on 07/25/2009 18:46
Cadtalfryn
Let's take a cheap shot at the Wii with some half true comments. Oh shit, they were also half false. I look like a dick. I'm going to try and do some damage control. Oh shit, now I loop like a flippy, floppy dick... Flaccid.


@Unicorn
I have a friend that pirates all his Wii games. Ever since he got that homebrew channel the only purchases he's made for his Wii are DVDs to burn the games onto and his Wii library is currently larger than my entire gaming collection. There are lots of people out there like this, and they're most likely in the so called "hardcore" crowd. Sometimes I wonder if Madworld has been downloaded more off bit torrents than it has sold games.

PS. Buy Madworld, it's ace.
Jabberwalk's Avatar - Comment posted on 07/25/2009 19:19
Jabberwalk
Probably opening up the flame bait here, but how isn't this true? Mature titles have sold poorly ("huge flp" might be a bit much but still) and multiplatform release games that hit the Wii often have simplified gameplay elements. Playing a sports titles always just seems to be a mix of "waggle in time with the meter" and "waggle furiously to win".
Magnalon's Avatar - Comment posted on 07/25/2009 19:30
Magnalon
Any posts that mentions the fucking Lord of Rock, Yngwie, is alright with me!

GAZE INTO MY CRYSTAALLL BALL. SEE WHAT LIES BEHIND THE WALL.
FistfulOAwesome's Avatar - Comment posted on 07/25/2009 19:49
FistfulOAwesome
This guy is hilarious! Apparently he doesn't think games work unless they're on the highest end tech/programs possible.

Gears wouldn't work on the Wii? Resident Evil 4 sure does, and Gears is basically just that with cover added. The Online? The Conduit and Mario Kart Wii say hi.

"Hardcore" games do sell on the Wii, if they're good. If they are mediocre/average (which most have been) then they sell what they should (mediocre/average sales). Make a good game, it'll probably sell.

Then he has the gall to say that a Wii game would take time away from all the other games they make. As far as I remember, the only games Epic makes (currently) are Gears of War, Unreal Tournament, and Shadow Complex (which is either finished or mostly finished). Wow, three games from a BIG company! I can see how full their plate is.

I stand by my statements in the other, recent Mark Rein post: Epic makes most of it's money of licensing Unreal Engine III, which can only run on high-tech systems (Xbox 360, PS3, PC's). Mark is afraid for his business, since if (though it's very nearly a when) the Wii succeeds in disrupting the market and making the HD systems obsolete, there goes his and his company's main source of income. That's why he says those things about the Wii.

Mark Rein is a dog barking at a pipe filling the room it's in with water. All he can do is scream until he drowns.
EternalDeathSlayer's Avatar - Comment posted on 07/25/2009 20:01
EternalDeathSlayer
@FistfulOAwesome: Actually, Epic Games have some big sellers. I'd imagine that if he's drowning, he's probably drowning in cash.

CliffyB drives a Lamborghini, right? And Mark's the president isn't he? I'd imagine he'll be just fine even if Epic closed today.
FistfulOAwesome's Avatar - Comment posted on 07/25/2009 20:06
FistfulOAwesome
@EternalDeathSlayer
People with a lot of money pay big taxes, which is fine as long as they keep making a lot of money. But if (when) the Wii succeeds in disrupting the current gaming market, Epic will start making less money, since there'll be less companies to sell Unreal Engine III (or a possible IV) too. Then how's Mark going to pay for the big house or Cliff for the nice car? I doubt Mark or Cliff have other careers in mind.
peej's Avatar - Comment posted on 07/25/2009 20:07
peej
I hit the jump, and landed on a plateau of the obvious.
EdgyDude's Avatar - Comment posted on 07/25/2009 21:13
EdgyDude
is it just me or anyone else thinks that a lot o people in the games industry could easily make the jump to the world of politics, you know, given how they twist their words to adapt to any situation:

today:
"90% of wii games are shit!"

tomorrow:
"i'll clarify that i didn't mean "shit" in an offensive way, i meant it as a comparison with the other excellent 10% because it really makes it shine when compared!"
Chronic Logic's Avatar - Comment posted on 07/25/2009 21:29
Chronic Logic
Reality hurts. Don't tell the truth!
triclops41's Avatar - Comment posted on 07/25/2009 23:41
triclops41
He only hates the wii cuz unreal 3 engine has no place there. Wii won't drive them out of business, but he hates that games can be successful in non HD graphics. And marks a dumbfuck.
GoldenGamerXero's Avatar - Comment posted on 07/26/2009 02:59
GoldenGamerXero
"The kind of games we make just would not work well on Wii. With our high-end engine, making a game work on Wii would spread our resources too thin and cause us to lose focus."

I'm sorry when did anyone ASK you to make Wii games? I agree that he just hates that "Hardcore!" games can sell without his graphical software. I agree mature games don't sell well but Mature=/=Hardcore.
FinnE's Avatar - Comment posted on 07/26/2009 03:20
FinnE
I think the reason that hardcore gamers hate on the Wii is because it's trashing the PS3 and the Xbox 360 in sales while it arguably has no good games on it. Nintendo got their business model for this generation perfectly right though, and they've cornered the market as far as casual gaming goes - and the casual gaming market is way bigger than the hardcore market. As a hardcore gamer myself, I get sad when I see my Wii sitting on my TV stand collecting dust because I really had some faith that there'd be great games. And there are some. But the reality of the situation is that if you take away four of its best games, maybe five, you're left with a SLEW of "Wii-<insert activity>" games that are cheaply produced and pumped out in mass on the premise that if it even makes average sales that's a profit for the company developing the game. That's why the Wii doesn't make hardcore games, or at least, the reason they haven't.

Nintendo aimed to capture the casual market. They did, admirably. So why design great games for the hardcore Wii owners when they could spend 1-2 months developing a shitty casual game and it would sell JUST AS WELL as the hardcore game, which took a lot more money and time to design? It sucks for us hardcore gamers, but it's hard to ignore the business side of the whole ordeal.
Crunshii's Avatar - Comment posted on 07/26/2009 03:45
Crunshii
Wii is getting some good loving soon. Muramasa Blade and Monster Hunter 3. I mean these games would be 10x better on the PS360, but w/e, I hope the game publisher realize that the wii does not hold for hardcore games.
EternalDeathSlayer's Avatar - Comment posted on 07/26/2009 05:49
EternalDeathSlayer
Uhhh...some people save their money you know. Especially rich people, since they can afford to save money.

Duh.
PEICanada7's Avatar - Comment posted on 07/26/2009 09:21
PEICanada7
Why doesn't Mark Rein just STFU about the Wii? If you're not going to make a game for it, than why bother talking about it? Every few months he feels the need to go over the same shit, as to why Epic's not making games for the Wii. We know why you're not doing it already, so why keep talking about it?

Its like he's pissed off that he can't make a game for that user base of over 50 million people. Even if the Wii was HD, he still would come up with the excess that the online is too shitty, or something like that, so whatever. Even next gen when Nintendo does HD, I bet we still won't see a Epic game on that system either, and quite franky who fucking cares?
catsithx's Avatar - Comment posted on 07/26/2009 12:08
catsithx
WHo said the Jonas Brothers had talent? Well maybe he wants to make a game for the wii . A Gear of war
FistfulOAwesome's Avatar - Comment posted on 07/26/2009 12:57
FistfulOAwesome
@FinnE
Why do you assume that these "casual" games take less time/work to make than "Hardcore" games? Nintendo spent years developing Wii Sports, Wii Fit, Wii Music, and Wii Sports Resort. They're good (not so much Music) because these games had a lot of hard work and thought poured into them (same goes for any of the better "casual" games from other companies).

@Crunshii
Why would they be better on the HD Twins? Because they would be in HD? I think the graphics are good enough on both those games that the gameplay won't be hindered, so I certainly don't see how the HD Twins would improve them.

@EternalDeathSlayer
How long can he save that money? Do you think Rein's is a good investor, or will be willing to cut back his lifestyle? Plus, as I said before, rich people pay big taxes, so if he doesn't continue having a big income, his money will dwindle away.
The Kojukinator's Avatar - Comment posted on 07/27/2009 16:35
The Kojukinator
I'm glad Mark finally realized that it's not the Wii's fault that he sucks at developing for it. Also, WIN on the Malmsteen reference... the kids need to learn who that man is and contemplate on how to offer their souls to him for he must continue to shred!
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