During the EA press conference at E3, Peter Moore revealed that Madden NFL 10 will have an online franchise mode, an announcement that got Madden fans everywhere pumped for the upcoming football game. In addition to the previously detailed Pro-Tak animation system and online cooperative play, the game's 32-player online franchise is another exciting new feature for the series.

In the developer diary after the jump, you can hear EA Tiburon's Ian Cummings, Ryan Ferwerda, and Phil Frazier discuss the significance of this addition to Madden. They place a special focus on Madden app for mobile phones, which will be released alongside the game -- even when you're not playing the game on your PS3 or 360, you'll always be attuned to the goings-on in your franchise.

Madden NFL 10 will be out in only six weeks, on August 14th. For more, check out my preview of the game, as well as all of our Madden-related posts.

Madden NFL 10 Video Documentary Series Details All-New Online Franchise

June 30, 2009 – The culmination of all things Madden NFL has arrived with Online Franchise in Madden NFL 10. The latest Madden NFL 10 Video Documentary series is now available, which includes details and perspectives on the all-new, award winning Online Franchise mode – direct from the development team.

Enjoy 32 team leagues, featuring anywhere from 1 to 32 human controlled teams, in Online Franchise mode that provides full team management, including trades, live drafts, depth chart changes, and more...and it’s all just one click away!

Online Franchise is the biggest feature to ever grace Madden NFL and it’s all manageable from your console, remotely through a web browser, or via a custom iPod Touch Application. Have full control of your team from anywhere you can log on. With new mobile updates and web connections, Online Franchise is available to you 24/7, and with immediate updates to your console, you’ll never miss a down.

Online Franchise revolutionizes gameplay in that it acts as a true NFL season with 32 teams and a full season, including playoffs and the Super Bowl.

Online Franchise is exclusive to the Xbox 360 and PLAYSTATION 3 versions of Madden NFL 10, which will be available in stores on August 14^th.

For more information about Madden NFL 10, visit http://maddennfl.easports.com/