The Lord of the Rings Online: Mithril Edition is now available exclusively from GameStop in stores and online. This $29.99 boxed copy includes an exclusive "Steed of the Horse-lords" mount, the "Path of the Fellowship" quest pack, and 2,000 Turbine points. Buying each of those items from the LotRO store would cost over $50. It's a pretty sweet-looking package if you are looking to join in.
The game is still free to play, and in my opinion, it's a better MMO than World of Warcraft. WoW is constantly becoming more and more streamlined, which in a lot of ways is good, but it lacks that classic vibe. Lord of the Rings Online streamlines certain things while still feeling more like an old-school MMO.
It kind of sucks that this package is only available at GameStop, but it's still a good deal on some nice content. Hopefully it being in stores will help raise awareness and get more folks to try it out.