Not a sports fan but I can see why this would be attractive to some. Basically it's Netflix but sports. Sounds fine by me.

I would definitely use this. It's the same as ESPN360 on the computer, only it will stream to the tv. There are a lot of extra viewing options on the website, so it would be cool to have access on a normal tv and get games that aren't offered on cable.

Would it be cheaper though?

"ESPN360" already exists and is (until now, maybe) completely unrelated to the Xbox 360. It's basically a way for you to watch certain sports streaming live on the Internet. They probably won't be "launching" this new service but rather extending it so you can stream if off your Xbox 360 - until now, streaming was limited to computer (like, as Xzyliac said, Netflix).

The ESPN360 service actually is useful when used in conjunction with the "standard delivery service." E.g., on college football Saturdays, there are way fewer games than there are networks to broadcast games, so some games don't get televised in certain areas. When these games are really important games, I'll watch them on 360. ESPN also usually doesn't broadcast soccer (football) games that don't involve the US in the US. So it's good for that too.

In Latin America ESPN360 exist... Its a internet channel where you can see every sport on the world... Only on PC...

Panda. I've submitted your request to Microsoft towers. They're quite busy at the moment (something to do with project Natal), but Mr Greenberg pretty much assured me that he will work on putting out Exclusively 'pleasing to Pandas' content some time next month. Lucky you.

@ChaosTeaCup

I knew they'd come around.

I think this has merit; even if with a fee associated. Let's face it; XBL isn't expensive in the least. It's 50 bucks a year and offers way more features than cable tv which runs more like 50 bucks a month. On top of that if you want special sports packages you have to pay the cable company extra for those and they usually aren't cheap. The NHL package from my cable provider costs nearly $300 on top of the regular service fee. Needless to say I have elected not to get that package. If this comes out and is even close to reasonably priced I could definitely see myself going for it.

The idea behind ESPN360 as currently implemented is to give people a chance to watch sporting events that are not televised in their region or country. I've used it to watch college football and Premier League soccer, stuff like that.

It's a cool feature to offer people, so long as there is no additional cost.

@Xzyliac

YouTube could work too, I never thought about that. I'm not sure how they'd handle it, but it wouldn't be too difficult to implement. Maybe it could come alongside that Hulu support that has eluded us for so long.

OK after reading the comments I could get the idea.
It could be cool to watch the Giants when I move to Houston or the soccer world cup if they offer the service ad it's not on TV.

@NostalGeek

Someone correct me if I'm wrong, but I'm pretty sure ESPN360 doesn't do NFL games. (Unless you're talking about the SF Giants.)

I still want PPV in the UK. Fuck paying like £40 a month for Sky and Sky Sports just to watch TV on my 360. If it was a reasonable cost to screen a single event in HD however, they would have my moneys.

Pfft I already stream my sports.

I like it, I like it alot!!!
Now just give me a Daily Show, Colbert Report app so I don't have to stream them with playon anymore.

This should be free, like the current version of ESPN360 is (as others have said). Toss it in as a part of the gold subscription, and I'll be all over it...even though my college football conference already gets every game televised :-)

apparently everyone else said the same thing - everyone may now ignore both of my comments. that is all.

Awesome! I would love me some streaming football/basketball games. Make it hapen ESPN!

i got about 6 espn channels on my tv. and an internet. but its still better than life with playstation.

i agree with everything @ndschroede23 has said. ESPN360 is already a web service with a coincidental name. the "per subscriber" fee they mention is most likely not a fee that the user pays. If it follows the same model as the web channel, the fee is actually turned toward the ISP (or perhaps in this case, Msoft) where they come to an agreement about how espn will be paid for supplying this content to a set number of subscribers to microsoft's service (xbox live). this model actually got them in hot water with comcast, because they wouldn't agree to pay ESPN the amount they wanted per subscriber, but couldn't justify passing the cost to subscribers (net neutrality, etc). for a while, this meant that consumers on comcast could go to the ESPN360 site, but would be greeted with a message stating that they couldnt view content since comcast hadnt agreed to allow it (ie hadn't agreed to pay ESPN). the business model as it stands now actually lends to a description of the "reverse" of a world without net neutrality... so that is kinda interesting in an anticlimactic sort of way. i would use this if it came to xbox 360. no more cable = yes very yes.

IPTV worldwide or GTFO.

@Dale North: I'm sorry, man, but streaming Netflix is one of the best things ever. I don't watch TV because I pretty much hate TV culture today (E!, VH1, all those shows with D-grade comedians sitting in front of a camera making shitty jokes about some police videos). I get to see all these worthwhile TV shows that I would not otherwise watch because I hate TV, like 30 Rock, The IT Crowd, etc. My son gets to watch Blue's Clues, Dora, Disney movies, etc. My wife gets to watch Dirty Jobs, Law and Order, etc. No cable bill, no commercials, hundreds of options.

I know I sound like viral marketing, but I really don't know what I'd do without streaming Netflix.

Last.fm and Facebook are things I use, but the XBox apps are poorly executed. You can't do anything on the FB app except read other people's updates and make some. There really should be an option to at least upload photos from your 360/flash drive/whatever. Not being able to listen to last.fm while playing games is complete crap. They can do party chat/IM/Live Messenger no matter what you're doing; there's no excuse.

The only shows I watch religiously are"Around the Horn" and "PTI".

Meh

I would use this, if they didn't cover games for my favorite teams at college or something. As long as I could purchase things on a by-game basis, instead of a package. Like Budboy311 said, ESPN360 is similar to this, but if I can't use Comcast or something, then I'll use this.

Being Canadian probably means we not gonna see this feature either.